Skolkovo Start-up Village communications

31
© Sergei E. Mitrofánov @StartUpBranding A member company of BRANDFLIGHT Network Разговор по душам или зачем стартапу публичность?

Transcript of Skolkovo Start-up Village communications

Page 1: Skolkovo Start-up Village communications

© S

erge

i E. M

itrof

ánov

@StartUpBrandingA member company of BRANDFLIGHT Network

Разговор по душам или зачем стартапу

публичность?

Page 2: Skolkovo Start-up Village communications

© S

erge

i E. M

itrof

ánov

@StartUpBrandingA member company of BRANDFLIGHT Network

Page 3: Skolkovo Start-up Village communications

© S

erge

i E. M

itrof

ánov

@StartUpBrandingA member company of BRANDFLIGHT Network

Вы можете создать прекрасный продукт, но убедить людей в том, что он прекрасен гораздо важнее.

Page 4: Skolkovo Start-up Village communications

© S

erge

i E. M

itrof

ánov

@StartUpBrandingA member company of BRANDFLIGHT Network

Vs

Коммуникации способны защитить ваши инновации в сознании стейкхолдеров

Page 5: Skolkovo Start-up Village communications

@StartUpBrandingA member company of BRANDFLIGHT Network

© S

erge

i E. M

itrof

ánov

5

TRANSPARENCYBRANDI

HOW TO LIVE IN A WORLD

WITHOUT SECRETS?

@StartUpBranding

Page 6: Skolkovo Start-up Village communications

© S

erge

i E. M

itrof

ánov

@StartUpBrandingA member company of BRANDFLIGHT Network

@StartUpBranding

Page 7: Skolkovo Start-up Village communications

© S

erge

i E. M

itrof

ánov

A member company of BRANDFLIGHT Network@StartUpBranding

Чтобы покорить новую вершину, прежде нужно спуститься с той, на

которой вы сейчас находитесь.

@StartUpBranding

Page 8: Skolkovo Start-up Village communications

© S

erge

i E. M

itrof

ánov

@StartUpBrandingA member company of BRANDFLIGHT Network

Бизнес как мечта

Бизнес как результат

Бизнес как работа

Page 9: Skolkovo Start-up Village communications

© S

erge

i E. M

itrof

ánov

@StartUpBrandingA member company of BRANDFLIGHT Network

...но ключ к провалу – попытаться

понравиться всем.

Я не знаю ключа к успеху,...

Page 10: Skolkovo Start-up Village communications

© S

erge

i E. M

itrof

ánov

@StartUpBrandingA member company of BRANDFLIGHT Network

Учёный/Инженер Маркетолог

Инвестор/Экономист Предприниматель

Page 11: Skolkovo Start-up Village communications

© S

erge

i E. M

itrof

ánov

@StartUpBrandingA member company of BRANDFLIGHT Network

Page 12: Skolkovo Start-up Village communications

© S

erge

i E. M

itrof

ánov

@StartUpBrandingA member company of BRANDFLIGHT Network

ВАС ДОЛЖНЫ ЗАПОМНИТЬ!

Page 13: Skolkovo Start-up Village communications

© S

erge

i E. M

itrof

ánov

@StartUpBrandingA member company of BRANDFLIGHT Network

Page 14: Skolkovo Start-up Village communications

© S

erge

i E. M

itrof

ánov

@StartUpBrandingA member company of BRANDFLIGHT Network

В чем проблема?

Page 15: Skolkovo Start-up Village communications

© S

erge

i E. M

itrof

ánov

@StartUpBrandingA member company of BRANDFLIGHT Network

Page 16: Skolkovo Start-up Village communications

© S

erge

i E. M

itrof

ánov

@StartUpBrandingA member company of BRANDFLIGHT Network

Page 17: Skolkovo Start-up Village communications

© S

erge

i E. M

itrof

ánov

@StartUpBrandingA member company of BRANDFLIGHT Network

Page 18: Skolkovo Start-up Village communications

© S

erge

i E. M

itrof

ánov

@StartUpBrandingA member company of BRANDFLIGHT Network

Page 19: Skolkovo Start-up Village communications

© S

erge

i E. M

itrof

ánov

@StartUpBrandingA member company of BRANDFLIGHT Network

Page 20: Skolkovo Start-up Village communications

© S

erge

i E. M

itrof

ánov

@StartUpBrandingA member company of BRANDFLIGHT Network

Page 21: Skolkovo Start-up Village communications

© S

erge

i E. M

itrof

ánov

@StartUpBrandingA member company of BRANDFLIGHT Network

Page 22: Skolkovo Start-up Village communications

© S

erge

i E. M

itrof

ánov

@StartUpBrandingA member company of BRANDFLIGHT Network

Page 23: Skolkovo Start-up Village communications

© S

erge

i E. M

itrof

ánov

@StartUpBrandingA member company of BRANDFLIGHT Network

@StartUpBranding

Page 24: Skolkovo Start-up Village communications

© S

erge

i E. M

itrof

ánov

@StartUpBrandingA member company of BRANDFLIGHT Network

Page 25: Skolkovo Start-up Village communications

© S

erge

i E. M

itrof

ánov

@StartUpBrandingA member company of BRANDFLIGHT Network

Одна из самых больших ошибок , которую вы можете сделать во время общения - завалить слушателей массой данных и скучными слайдами, вместо того, чтобы вдохновлять и вовлекать их.

Page 26: Skolkovo Start-up Village communications

© S

erge

i E. M

itrof

ánov

@StartUpBrandingA member company of BRANDFLIGHT Network

Рассказывайте, но не докладывайте

Page 27: Skolkovo Start-up Village communications

© S

erge

i E. M

itrof

ánov

@StartUpBrandingA member company of BRANDFLIGHT Network

Изображения говорят больше слов

Page 28: Skolkovo Start-up Village communications

© S

erge

i E. M

itrof

ánov

@StartUpBrandingA member company of BRANDFLIGHT Network

Докажите свою страсть!

Page 29: Skolkovo Start-up Village communications

© S

erge

i E. M

itrof

ánov

@StartUpBrandingA member company of BRANDFLIGHT Network

Вы создали прекрасный продукт, и теперь сможете убедить людей в том, что он прекрасен.

Page 30: Skolkovo Start-up Village communications

© S

erge

i E. M

itrof

ánov

@StartUpBrandingA member company of BRANDFLIGHT Network

Давайте всех удивим!

Page 31: Skolkovo Start-up Village communications

@StartUpBrandingA member company of BRANDFLIGHT Network

© S

erge

i E. M

itrof

ánov

@StartUpBranding