SKOLKOVO ANNUAL REPORT 2010€¦ · Shuvalov’s hands. In January 2010 the second SKOLKOVO EMBA...

SKOLKOVO

ANNUAL REPORT 2010

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ANNUAL REPORT 2010

YEAR 2010 RESULTS SUMMARY ......................................................................................................................... 3

EDUCATIONAL PROGRAMMES ............................................................................................................................ 4

EXECUTIVE EDUCATION ........................................................................................................................ 5

EXECUTIVE MBA ................................................................................................................................... 12

FULL-TIME MBA ..................................................................................................................................... 16

SKOLKOVO FACULTY ......................................................................................................................................... 25

CONSULTING ....................................................................................................................................................... 27

RESEARCH ........................................................................................................................................................... 28

PARTNERSHIP .................................................................................................................................................... 32

MARKETING AND PUBLIC RELATIONS ............................................................................................................. 35

CAMPUS ................................................................................................................................................................ 45

COORDINATION COUNCIL .................................................................................................................................. 47

INTERNATIONAL ADVISORY BOARD ................................................................................................................ 48

CALENDAR OF EVENTS ...................................................................................................................................... 52

OPEN ENROLLMENT PROGRAMMES CALENDAR ........................................................................................... 53

SCHOOL COMMITTEES ....................................................................................................................................... 54

General Information 3

Year 2010 Results Summary

The previous year was a really turning one for the School. First of all it is connected with the move to the Campus; its construction was completely finished in 2010. The SKOLKOVO Campus is an extraordinary architectural object; it was repeatedly mentioned by professional architecture critics and mass media. The Campus immediately found itself in the spotlight as a platform for external events, and has already attracted a significant flow of clients.

The move to the Campus served as the “union” of all School programmes; the significance of this factor is hard to overestimate. Students, clients, professors and experts of different programmes started to communicate and get to know each other closer; the active environment of the School started to form. Lots is left to be learnt, however the positive effect for the programme is already obvious.

In 2010 two new Executive MBA programme classes (January and September) and also a new MBA programme class (September) were set and started with their studying. The School obtained its first graduates – in July first class of the Executive MBA programme and in December first class of the MBA programme finished their education. The Executive Education programmes were so highly evaluated on the market, that the sales volume increased twice.

The traditional form of the anniversary celebration with the participation of Russian and international business executives, state, embassy and diplomatic representatives, leader of sport, science and culture was modified. The SKOLKOVO Open Day became the new element that ran really successfully and has attracted more than 2000 guests to the Campus.

ANNUAL REPORT 2010

Educational Programmes

The Moscow School of Management SKOLKOVO offers the following educational programmes: Executive Education, EMBA and MBA. SKOLKOVO Executive Education. During 2010 81 Executive Education programmes were conducted, among them were 9 open and 72 corporate ones. In 2010 there were 240 studying days. During the year 2163 participants have attended the Executive Education programmes. Regarding all the indexes the results of the year 2010 have doubled compared to the year 2009.

The launch of 5 integrated programmes for MTS, UAC, EVRAZ, TVEL and TNK-BP became one of the core achievements for SKOLKOVO in 2010.

Starting from this year SKOLKOVO carries out not only education, but also, on client’s request, selection of the programme participants.

In 2010 the new product for corporate clients – organization and carrying out of corporate forums was launched. Two forums were held during last year: one for Renova was held in October and the one for TNK-BP took place in December.

SKOLKOVO EMBA. In July 2010 the first SKOLKOVO Executive MBA programme successfully finished. During the celebration of the School’s birthday in September 21 participants of the programme received their diplomas from Mr. Shuvalov’s hands.

In January 2010 the second SKOLKOVO EMBA group began its studying. The group consists of 37 students; they are people not only from Moscow and other Russian regions, but also from India, Germany and Ukraine.

At the end of August and the beginning of September 2010 the graduates of the first Executive MBA class and the future students of the third one made a joint voyage on the Kruzenstern sailing ship.

In September 2010 the third Executive MBA programme class began their studying course. In this class there are 35 student from 7 countries, including students from Argentina, Holland, Croatia, South Korea and the CIS.

In October-December active work on recruitment of the fourth EMBA class was conducted.

SKOLKOVO MBA.

In December 2010 the graduation party of the first MBA class students took place. 37 students received their SKOLKOVO MBA diplomas.

In august 2010 the second MBA class started its studying. The new MBA intake comprises of 33 students. 64% are students from Russia, 36% are students from other countries: Brazil, India, Spain, Finland, Germany, Armenia and Belarus.

Educational Programmes 5

Executive Education

Corporate Programmes In 2010 81 Executive Education programmes were conducted, 72 of them are corporate. Among new clients of the School are MTS, UAC, Efes, saint-Gobain, Gazprom Neft, etc.

Starting from this year SKOLKOVO carries out not only education, but also, on client’s request, selection of participants of programmes.

The information below is dedicated to the programmes conducted in 2010.

Integrated programmes with project work In 2010 at SKOLKOVO the following integrated programmes for MTS, UAC, EVRAZ, TVEL and TNK-BP were conducted.

EVRAZ Group

The second SKOLKOVO integrated programme “Management of metallurgic undertaking development” for the EVRAZ Group succession pool. In July 2010 participants presented eight strategic projects in front of members of the Board of the company and Managing Directors of the undertakings.

In the programme that lasted for 32 studying days 49 representatives of different company’s undertakings took part. 28 professors and experts lectured on the programme, and also 5 referential visits were held.

MTS

In 2010 SKOLKOVO held the multi-module integrated programme “MTS Leadership DNA”. At the end of the course the participants had to make project presentations in front of top-management of the company. In the programme that lasted for 27 studying days, 46 representatives of regional business units and MTS corporate centre employees took part. The participants listened to the courses of 9 professors and lectures of 21 experts.

The core result of the programme was the formation of the innovation business development model and setting of a new ambitious aim for the company’s future. By the end of the programme 32 ideas were sent to MTS “Ideas Factory” ; MTS made it to the list of five best Russian companies on leadership development; 10 programme participants moved up the career ladder.

UAC

In February 2010 SKOLKOVO began the six-module integrated programme of UAC strategic succession pool development.

As a part of the project two traineeships were planned. In June the participants made trips to France and Germany, where they visited the Airbus installation lines and the office of LIEBHERR, one of the core contractors of Airbus. Apart from acquaintance with Airbus the programme participants got the opportunity to spend a day together with the representatives of Lufthansa Technik, a leding world company that carries out aftersales service of Airbus. In September the second traineeship was held – this time in Russia. It

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ANNUAL REPORT 2010

included trips to the UAC undertakings in Irkutsk and Komsomolsk-upon-Amur. The exchange of experience and obtaining of industrial technological expertise were the main purposes of this traineeship.

In the programme that lasted for 42 studying days, 47 representatives of regional business units and also company’s corporate centre took part. The participants listened to courses of 10 professors and lectures of 31 experts.

TNK-BP

In July 2010 SKOLKOVO launched the “TNK-BP Project Academy” integrated programme. The Academy is meant to bring together the leaders of different business units and use such systemic sharing of experience, knowledge and specific project solutions in order to define a single TNK-BP approach to project management, using the most effective practices and tools.

35 employees take part in the programme. During the reporting period three educational modules, each for six days, were conducted. The programme will continue in 2011.

TVEL

In November 2010 the integrated programme for TVEL opened with a two-day module on strategy.The module was guided by Maurice Saias, professor of the AIE Aix-en-Provence Business School, while Vyacheslav Glazichev, Doctor of Arts, professor of Moscow Architecture Institute, overtook the role of expert.

For the year 2011 five more integrated programmes for our old and new clients, namely, Evraz, UAC, MTS, Metinvest and Transneft, are planned.

Module programmes In 2010 modules of corporate programmes for such clients as OMZ, Raiffeisenbank, Efes, Sain-Gobian, Sibur, TNK-BP, Metro Cash&Carry and Gazprom Neft were conducted.

During the reporting period multi-module programmes on “Strategic vision”. “Company strategy”, “Strategic leadership” for Sibur, Gazprom Neft and TNK-BP were held. At the request of Sibur SKOLKOVO has prepared a business-case that made it possible to analyze the position of the company at the moment and to form strategic vision of business development for the future. An international traineeship at the leading BASF undertaking in Ludwigshafen (Germany) was a part of the module development programme for Sibur executives. The programme participants got to know the BASF principles on providing of production operational efficiency, visited several factory complexes, met executives of the concern.

The main objective of the programme conducted for Gazprom Neft was to promote managing competence of the participants. This was achieved by means of joint strategic analysis of the branch and exactly Gazprom Neft business together with representatives of the company.


Among core purposes of the programme on strategic leadership for TNK-BP are elaboration of gas and energy business strategy, search and evaluation of new opportunities for existing markets. A module programme is planned for 35 students on the average.

Raiffeisenbank: In October the module corporate programme “Compass for new reality” for top-management of Raiffeisenbank started. During two modules that took place in the reporting period the programme participants listened to the courses on strategy (Elizabeth Sadova and Vikas Tibrewala, SKOLKOVO Professors) and decision making process (Zeger Degaeve, London Business School Professor).

Efes: The module programme “The Heights of EFES” was launched in October. Two modules of the programme that took place in the reporting period were dedicated to the following topics: “Leadership and communication” (this module was guided by Pierre Casse, SKOLKOVO Professor, together with Paul Bourne, Artistic Director of

Menagerie Theatre Company in Cambridge) and “Strategy and marketing” (the module was guided by Vikas Tibrewala, SKOLKOVO Professor).

Saint-Gobain: In November a module programme on management development for Saint-Gobain started. The first module was guided by David Reibstein, Markting Professor at Wharton Business School.

Short-term programmes During the reporting period short-term corporate programmes were conducted for TNK-BP, Ernst&Young, Johnson&Johnson, Enel, Renova, Kimberly Clark, VTB, FGS UES and the Singapore Government.

TNK-BP: SKOLKOVO held three shot-term programmes for TNK-BP. They were: “TNK-BP Leders Forum” (52 units executives participated in the course conducted by Pierre Casse, SKOLKOVO Professor), the “Managing decision making” course (31 participants, Zeger Degraeve, London Business School) and the “Effective presentation skills” course (33 participants, Kerry Choun , Founder and Parter, BCD).

Ernst&Young: SKOLKOVO conducted the course for managing partners of the company “New challenges in management of the companies providing professional services”. It was guided by Ashish Nanda, Harvard Business School.

Johnson&Johnson: For this company SKOLKOVO held a programme on leadership with Pierre Casse for top-management of the medicine business direction.

ANNUAL REPORT 2010

Enel OGK-5: The course “Efficiency culture in new business conditions” for core executives was guided by Keith Goodall, CEIBS Professor.

The Singapore Government: The goal of the last day of the four day long programme “Business in Russia: key to success” for representatives of different Ministries of the Singapore Government was to get acquainted with Russian business practices and traditions. The programme was guided by Elizabeth Sadova. Visits to Troika Dialog, Bosco Di Ciliegi, Swissotel and meetings with representatives of Russian business and power bodies were organized. The programme participants managed to better understand principles of business building in Russia and to clarify their investment strategy of emerging on the Russian market.

Renova: In October Pierre Casse, SKOLKOVO Professor, conducted the programme on leadership for managers of one of the Renova units. Alexey Smertin, ex-captain of the Russian national football team, overtook the role of an expert.

Kimberly Clark: In October the programme on marketing for Kimberly Clark managers took place; it was guided by Vikas Tibrewala, SKOLKOVO Professor.

FGC UES: In December Vikas Tibrewala, SKOLKOVO Professor, conducted the programme “Strategic changes” for FGS UES. Dmitry Alenichev, Chief coach of Russian national junior football team, serves as an expert at the programme.

VTB: Keith Goodall, CEIBS Professor, conducted the programme concerning “Personal efficiency: Global leaders experience” for core VTB executives.

Gazprom Neft: In November the programme for Gazprom Neft top-management took place; it was organized in the form of an international traineeship in the Hague (the Netherlands). As a part of the programme the participants took a look at the business-cases on the EVA application of the cost increasing concept. The cases were presented by its elaborator, Joel Stern. Moreover, during the traineeship the participants met top-management of Shell, visited the Shell factory in Pernis, the largest oil refining undertaking in Europe.

Corporate Forums In 2010, on clients’ requirement, SKOLKOVO Executive Education established a new product – organization and conducting of corporate forums.

On October 2, 2010, the corporate forum dedicated to the Renova 20th birthday took place in Antalya, Turkey. As a part of strategic stage of the forum 200 participants met Tarun Khanna, Harvard Business School Professor. In order to solve the problems that the company faced, the group worked on core topics. Among the experts, that took part in open discussions, were Michael Schrage, MIT Sloan School Professor, Anand Fance, Managing partner of Fund of direct investments Fjord Capital, and Ermolay Solzhenitsin, Managing partner McKinsey & Co.

On December 14-15, 2010, the TNK-BP Technological forum was organized in Tumen; its aim was to consider, discuss and plan the implementation of new technologies at the


company. The Forum programme consisted of the two day long conference with the participation of representatives of the Tumen region government, company executives and the branch experts (more than 15 lectures were organized). As a part of the forum 10 group discussions on the core tasks of the company in the technology sphere took place; also the TNK-BP contractors exhibited and presented their latest achievements in the technological innovations sphere.

Open programmes In 2010 SKOLKOVO conducted 9 open programmes, where 191 participants were present.

Below is the information about some of the corporate programmes held in 2010::

1. Negotiations for executives (Professor Ingemar Dierickx)

2. Strategic leadership in action (Professor Pierre Casse)

3. Managing the company cost (Joel Stern, Chairman of the Board and Executive Director, Stern Stewart & Co)

4. Complex project management (Professor Christoph Loch, INSEAD)

5. Strategy in action (Professor Maurice Saias, IAE Aix-en-Provence)

6. Strategic decision making (Professor Zeger Degreave, London Business School)

In 2010 SKOLKOVO held the three-module programme “Oil & gas branch: large project management 2010”. This programme was the joint project of SKOLKOVO, BP and MIT Sloan School. Core Russian oil & gas companies and representatives of the field-oriented Ministries and Offices took part in this programme.

The total duration of the open programmes in 2010 was 25 days.

ANNUAL REPORT 2010

More than 20 professors conducted their courses during the reporting period as a part of the Executive Education programmes. Among them:

Harold Lawson – Honorary Professor at the Swedish Graduate School of Computer Science, and also Honorary Academician at the Department of Systems Engineering and Engineering Management at stevens Institute of Technology, Hoboken, New Jersey;

Leonardo de Sa – Professor at Toulouse Business School, expert in the field of innovations, enterprise and also financial tools, decision making process, outsoursing and globalization;

Bernd Schmidt – International business and marketing Professor at the Columbia Business School (New-York);

Tarun Khanna - Professor at Harvard Business School;

Michael Schrage - Professor at the MIT Sloan School of Management;

Joel Stern - Chairman of the Board and Executive Director, Stern Stewart & Co;

Christian Terwiesch – Professor at the Wharton School, University of Pennsylvania;

Paul Claudel – Professor at IAE Aix-en-Provence;

Keith Murnighan – Professor at the Kellogg Graduate School of Management;

Mattew Mulford – Professor at the London Economics School;

Yuri Levin – Professor on operational management at Business School at Бизнес Школа Queen’s University, Canada;

Marc Bertoneche – Professor on business administration at Bordo University;

Paul Verdin – Professor and the Strategy and organization department Chairman at the Solvay Brussels School;

Vadim Makhov – Dean’s Counselor at the Moscow School of Management SKOLKOVO, Ex-Chairman of the

Committee on Strategy, Board of Directors, Severstal;

The quantity of the experts representing technical and functional expertise has greatly expanded. Among such expert in the fourth quarter were:

Scott Baus – Vice-President on Business Development in Europe and South Asia of Simpler Consulting, Inc;

Simon Ward – Vice-President on International cooperation of Airbus;

Hans-Henrich Altfeld – Vice-President of Airbus, Head of the Centre of Project and Programme management;

Kevin Baker – Vice-President on Operational activity of Airbus;

Moty Cristal – Founder and CEO of Nest Consulting Negotiation Strategies;

Karl Johansson – Managing partner of Ernst & Young in the CIS;

Sergey Mironosecky – Deputy CEO of SCEC;

Andres Lipp – Executive of the Centre of Engineering at Siemens Russia;

Marat Atnashev – Director of the Large Project Department of Gazprom Neft;

Klaus Kleinfeld – President and Chief Executive Director of Alcoa Inc;

Mikhail Borschevsky – authorized representative of the Government of the Russian Federartion at the Constitutional Court of the Russian Federation, the


Supreme Court of the Russian Federation and the Supreme Arbitration Court of the Russian Federation;

Leonid Roshal – expert of the world Health Organization, member of the Human rights Commission under the President of the Russian Federation;

Alexey Leonov – cosmonaut, twice Hero of the USSR, the first person to enter open space;

Andrei Denisov – Deputy Minister of Foreign Affairs of the Russian Federation;

Vyacheslav Glazichev – Doctor of Arts, Professor at Moscow Architecture Instiyute, Chairman of the Commission on Regional development and Local Governance of the Civic Chamber of the Russian Federation.

Executive Education Marketing In 2010 the ExEd marketing was principally aimed at the maintenance of sales. The client mapping principle, based on short-term and middle-term prognosis of their potential, was elaborated. Also a great number of events was conducted (info sessions, discussion clubs for HR-directors and, for the first time, for marketing directors; partnership conference with The Economist; managers on client work took part in external summits and conferences). The ExEd price policy was elaborated and suggested to the School management. Before the start of large projects conducting communication plans were developed and later applied (the UAC, MTS, OMZ, TNK-BP programmes).

The following events were held on the Executive Education programme at SKOLKOVO during the fiscal year:

The Executive Education programmes were presented on the Campus Opening Day (4th SKOLKOVO anniversary) on September 19 (preparation of the stands and printed materials).

In July the info session on the “Oil & gas branch: large project management” programme was conducted.

The communication support of the Executive Education integrated programmes was continued.

On November 10, 2010, the Second Discussion Club for Marketing Directors with Professor David Reibstein was held.

The structuring of the client and participant of the Executive Education programme in 2006-2010 data basis continues.

ANNUAL REPORT 2010

EMBA

EMBA -1

In previous March the first EMBA group completed an International module in China. During seven days the participants visited two cities (Shanghai and Chengdu), where they met business-possessors, top-managers of Chinese and international companies. Moreover, the group visited rural regions of the country, where they had a chance to get to know cultural peculiarities, mode and way of life in China.

During the last few months the first EMBA group participants took part in the following modules: “Operational management”, “Leadership”, “Coaching and talents management” and “Changing management”.

On July 3, 2010, the first SKOLKOVO Executive MBA programme finished. The programme ended with the ceremonial dinner on the School Campus. The official graduation ceremony took place as a part of the School birthday party in September. Mr. Shuvalov, First deputy of the Prime Minister of the Russian Federation, handed out the diplomas.

First graduates of the School are ready to take part in the creation and development of the SKOLKOVO Alumni Association.

EMBA -2

In January 2010 the second SKOLKOVO EMBA group began their studying. The group comprises of 37 students, among them 35% are business-possessors and 65% are top-managers. The average age of participants is 34. The second intake is not only students from Moscow and other Russian regions, but also from India, Germany and Ukraine.

The classes of the second EMBA group runs with the changes made on the first group’s experience. Several professors on Finance and Stratgu were replaced and also the Business-planning course was added to the curriculum. During 18 months the EMBA students, who have been divided in mini-groups, will work on real projects, starting with business-idea and ending with business-plan presentation in front of investors.

Become the change you want to have

Educational programmes 13

EMBA - 3

At the end of August and the beginning of September 2010 the first class Executive MBA graduates and the future third class students made a voyage on the Kruzenstern sailing ship.

On September 28, the third Executive MBA class started studying. There are 35 students in the class, they are representatives of 7 countries such as Russia, Argentina, Holland, Croatia, South Korea and the CIS. The professors notice high level of the programme participants.

EMBA-4

In October-December active work on the recruitment of the fourth EMBA class was conducted. By the beginning of the programme (January 2011) 28 students were selected.

As a part of the fourth EMBA class recruitment a contest among Sberbank employees was held. 50 essays on the topic “Bank of the future” were received, and only 13 best were chosen. 3 Sberbank employees who won the contest and successfully passed all entrance examinations were enrolled to the fourth EMBA class.

Student selection

ЕMBA

The second Executive MBA class: 37 students were accepted. Competition – 2 people into place.

The third Executive MBA class: 35 students were accepted.

Totally 54 entrants underwent the admission procedures, 12 of them were declined.

The 2010 competition is 1,3 people into place.

Leadership and personal development

The second and the third Executive MBA classes

The joint programme on leadership development and corporate social responsibility “Little Prince” of the second MBA class was presented to the second and the third classes.

Career development of the students All the work was focused on the labour market warming. The average rate is from 6 to 9 meetings with the employers per week. The task is to accustom market to the SKOLKOVO graduates.

The page on the internal web-site with the employers’ openings for students is being worked out.

11 sessions of individual career consulting and meetings with the EMBA-1 and EMBA-2 representatives were held in order to discuss issues of career development.

The meetings with the employers potentially interested in recruitment of the SKOLKOVO graduates were conducted, among them are MTS, Gazprom Neft, Russian Standard, Bekar, Unilever, Hay Group, Severstal, SOCHI-2014,VimpelCom, Adidas, SunInBev, Monitor, Huawei and VTB.

ANNUAL REPORT 2010

ЕМВА Marketing The EMBA marketing in 2010 was focused on three core directions.

The quantitative increase of people interested in the prgramme and of the info sessions visitors.

In March the advertising campaign started at the leading business web-sites (vedomosti.ru, kommersant.ru, slon.ru, bfm.ru, dp.ru, banki.ru, bankir.ru, rts.ru), it has greatly increased the quantity of the SKOLKOVO web-site visitors.

More than 15 info sessions were held.

The School took part in the MBA Fairs in New York, London, Frankfurt am Main, Moscow and Alma-Ata.

The advertising campaign based on the context advertising technology was launched.

The optimization of the EMBA page on the SKOLKOVO web-site was made; the information that is presented now is more logical and attractive for the potential audience: there are more video-releases, also student profiles with their comments on the programme. Elements for attraction of attention and a number of useful tools were added. The result: the quantitative increase of the visitors signed in for the info sessions.

The work on preparation of image media materials about the programme, such as promo films, online-tests.

The percentage increase of those applied for the programme among the info session visitors.

The campus tours were organized for the potential applicants.

On the request individual meetings of potential students with the programme representatives are organized.

On May 27 – June 15 the advertising campaign of the “Kruzenstern” special offer was launched. All the EMBA students having applied before June 15 and successfully passed the selection made a week-long voyage on the

“Kruzenstern” sailing ship. The aim of the special offer, namely, to stimulate the potential candidates not to delay the decision on the entrance till the future, was completely achieved – 14 people applied for the studying during the period of special offer. Moreover, this offer had also an image effect; lots of new contacts were made and the quantity of info session visitors increased. It was also a bonus for the first graduates who were invited as alumni to pass the baton to the newcomers. This special offer may become a traditional marketing as well as PR tool.

The common meeting of the current and potential students was conducted; after that the quantity of people, who wanted to enter the programmes, greatly increased. During a previous year quarter alone 9 info sessions that 319 potential candidates visited were conducted.

The Sales Department representatives took part in the regional events (the Tver Business Club, the Tengri Club in Kazakhstan).

The special offers were organized for the current students (the “bring a friend” move; the “carte-blanche” move giving the right to the students to recommend one of the candidates, for whom this recommendation replaces the letter of credence).

Direct mail shots to the earlier gained contact basis were made.

Concerning the work with corporations SKOLKOVO offered special financial conditions for the companies in case there more than 2 applicants for the programme from the company.

In general the year has proved the efficiency of the usage of Internet as the main communication channel and the efficiency of the current student mobilization in order to increase confidence in the programme.


Strategy and Research

On the analysis basis of the work in 2009 the core communication channels were chosen.

Core information matters were defined.

The system of evaluation and analysis of the web-site work and sales process.

In November-December the second annual contest “New people. New ideas” was conducted together with Sberbank. All Sberbank employees meeting the requirements of the Executive MBA programme candidate and having handed in an essay on the “Bank of the future” topic were invited to participate in the contest. 3 candidates from Sberbank were selected for the SKOLKOVO Executive MBA programme.

At the end of December 48 applications were collected. After the examinations 28 people were enrolled to the fourth Executive MBA class; 10 people expressed their wish to start with the studying in September 2011.

A significant part of the marketing efforts was focused on the first Executive MBA graduates support:

Conducting of the graduation event on the School Campus on July 4, 2011 («Soft graduation»);

Preparation of memorable souvenirs for the first graduates;

Preparation of the special “first” diplomas(creation of video content);

Preparation and conducting of the diploma presentation ceremony as a part of the School anniversary on September 19;

Production of the supportive video for PR-purposes and for the graduates.

At the end of the quarter the work on analysis of the marketing activities in January-August 2010 was conducted and also the plan on attraction of students to the fourth Executive MBA class (the studying begins on January 18, 2011) was formed.

ANNUAL REPORT 2010

MBA First class In 2010 the first SKOLKOVO Full-Time MBA intake students, having listened to a four-month long academic module, started with their project work.

Projects in state and social spheres In January-March 2011 the first project module in state and social spheres continued; it was guided by Alexey Germanovich, Director of the programmes in state and social spheres. During 9 weeks eight student groups had successfully worked out and presented their projects in front of the customers – the Minister of Transport of the Russian Federation, governors, several mayors, the branch public association, cultural and social offices.

The participants of the project on making amendments to the Federal law #94 on allocation of state and municipal commissions have suggested recommendations that will be discussed by the Committee of the Russian Association of Public Relations and later will be directed to the Ministry of Economic Development of the Russian Federation and the Federal antitrust service.

The Airport Sheremetevo project team had worked out the project so properly, that their recommendations were accepted as the “guide for actions” by the Ministry of Transport of the Russian Federation.

The Investment agency project worked out on the instructions of Mayor Oleg Kuvshinnikov is alredy being implemented in Cherepovets.

The strategic plan of the Svetlovsky urban district, worked out by another student group is being considered, and the software an analytical complex on investment programmes has already been implemented. Moreover, the clients accepted the recommendations on modernization of heat supply system.

The Perm team has defined perspective directions of economy of Perm region and has proposed several projects, that could be used as the first steps to stimulate non-commodity sectors of economy.

The proposal to construct a convent-centre in Kalinigrad was the result of another team work; this project has already attracted attention of several Moscow and Kaliningrad investors.

For the charitable Fund “Dar” (Gift) one more project team worked out the marketing strategy of the school #261 development, financial and law model of school work and also suggested recommendations on condition changes of teaching at the school (mission, policy of teacher evaluation, plan on improvement of infrastructure).

The team that works on two projects for the State Tretyakov Gallery and Cirque du Soleil, proposed a solution on creation of a trust fund and also a complex of recommendations on the core audience of the State Tretyakov Gallery work. These recommendations are supposed to help to increase the attendance of State Tretyakov Gallery exposition at Krimsky Val. Moreover, the team managed to define the motives that the state and potential investors will take into considerartion while making decision on construction of Cirque du Soleil in Moscow.

An MBA with a difference – for people who’ll be making the difference


Corporate projects On March 19, 29 students travelled to China in order to do projects for five clients in four cities (Beijing, Shanghai, Guangzhou and Shenzhen). The other 12 students travelled to India; they work for three clients in three cities (Delhi, Mumbai and Bangalore).

In China the students worked on eight different projects for the local SKOLKOVO clients. Among them were the large PC producer, the largest state supermarket network, supplier of devices for water purification, supplier of industrial lighting and the largest representative of the Chinese state mass media. Among project topics were evaluation of cultural gap between Russia and China that allows to smoothen business cooperation problems; research on market segments and profitability of the clients on the new markets (including Russia); studying of the approaches to new media-technologies and media-channel integration (TV, radio, Internet, etc.); opportunities for a company oriented on the product to gain profit also from providing services.

The Indian group was divided into four teams, that worked for the companies in retailing bank business, solar energy, nanotechnology, and microfinance spheres. These projects will allow the clients of the School to organize international partnerships in order to expand their share on market; to evaluate opportunities of joint undertakings and alliances for acceleration of technological development; to modify bank services for the wealthiest private clients. Moreover, they will allow the local supplier of ethnic food to get the permission of the antitrust organization in order to expand its presence and to set higher prices on its agricultural products cultivated and picked in India.

All the teams were supported by professional project managers from leading local undertakings and consulting companies. Moreover, teams as well as individual students received coaching support from the School employees that are competent in development of leadership skills and also from the Centre of Creative Leadership (CCL). Apart from it all students took part in short-term (6-10 hour) useful courses that helped them to get to know business environment, culture customs and economic traditions of the spheres and sectors, where their clients function and where they had to work. The professors lecturing these courses also overtook the role of “cultural coaches” for the student teams; during eight weeks they helped them to solve conflicts and to expand their knowledge about local culture.

At the end of May the students returned from the international module and started with their corporate projects in Russia. This module allowed the student to get to know peculiarities of Russian corporate culture better, to learn how to cope with difficulties and find solutions in the conditions of Russian market. Among the companies that cooperated with SKOLKOVO during this module are partners & founders of SKOLKOVO: Credit Suisse, Russian Standard, Severstal, and also the international publishing house Sanoma Magazines, Rosmorport, the auto construction company, Sollers, restaurants “Etazh”. All the companies mentioned above signed the nondisclosure agreement both with the students and with SKOLKOVO. According to the agreement the students have no right to make presentations for each other at the end of the module; they only may report about the results to the SKOLKOVO Academic Council. Representatives of Monitor Group, McKinsey, Garrison Group и Boston Consulting Group overtook the role of expert project managers of this module.

ANNUAL REPORT 2010

In order to implement corporate projects in Russia the students were one more time divided into groups and each of them chose their leader.

Moreover, the students continued their studying in such directions as decision making on the client market, business legislation and venture capital.

The Russian projects finished at the end of July, after that the students left to USA in order to attend a two-week long “deep dive” course at the Sloan School of Management at MIT and to conduct another eight-week corporate project. Due to rather productive cooperation with MIT it was possible to prepare a number of projects in Boston and Cambridge (Massachusetts, USA). Among the clients were: a world company that functions in the biotechnology sphere, a business-incubator, a supplier of auto parts, a company that works with syndicated research in the IT-sphere, a company that buys used appliances from undertakings and resells it to households, a consulting firm in the educational research and investment sphere and minimum two companies that provide financial/investment services. Monitor Group agreed to provide all the SKOLKOVO projects in USA with their project managers: the students listened to a short-term instruction on leadership, patent legislation and intellectual possession, economic environment and politics in USA, emotional leadership and also other courses prepared by the MIT professors together with the FT MBA programme office of SKOLKOVO.

Start-up projects The innovative design laboratory concept was elaborated and partnership with Intel was established (including the agreement about three year financing). This laboratory will be named “The Intel-SKOLKOVO Innovation Design Lab” and will be responsible for the conducting of the start-up module of the FT MBA programme.

Project part of the start-up module

In the middle of October the first MBA intake students returned from USA, and the last module of their programme, start-up projects, started. During the first week the students presented in front of the Management Board and SKOLKOVO Professors 28 start-up projects and ideas, some of them were rejected. Finally, 21 projects were formed; the students were to work on them during the following two months. Two more projects were worked out together with the Venture Fund of Troika Dialog and one project – together with the Administration of the President of the Russian Federation.

Each project had its own supervisor – a commercial entrepreneur or an expert from a branch. The supervisors supported the students during the whole module.


Academic part of the start-up module

According to the programme of the module, the lectures on different directions of business activity were conducted in the mornings. The main topics were:

Business-model construction,

Client work/channel of the developing markets,

Scenario planning,

Art of persuasion,

Financing of the business activity,

Law and HR questions,

Anti-crisis management

Art of presentation,

Expand and scaling of the company, etc.

The lectures were read by the SKOLKOVO Professors and world famous trainers and consultants: Alexander Osterwalder, Walter Kuemmerle, Benoit Lelu, Michael Schrage, Stefan Dertnig.

For investor

In October and November two Investor Days were organized, 27 investors took part in these events. They assessed students’ projects regarding possible investments. Among them were such companies as the Troika Dialog Venture Fund, FINAM, Almaz-Kapital, the AddVenture Fund, Intel Capital, IQ One, UMJ, Leader, RBK, Minerva, the Tinkoff Credit Systems bank, VTB Asset management, SOLID Management and Kulikov Innovation Centre.

For the student works assess 7 expert boards were organized, which comprised of 29 leading experts. The SKOLKOVO graduates and the Executive MBA students also expressed great interest and took active part in the work as experts and investors. Fourteen leading entrepreneurs and idea leaders in the business sphere were invited including Patricia Kloherty, Delta Private Equity; Ruben Vardanyan, President of SKOLKOVO; Steve Brown, Intel; David Yang, ABBYY; Natalja Sindeeva, the “Dozhd” TV-channel; Alexander Galitsky, the Almaz-Kapital fund; Oscar Hartmann, kupiVIP.ru , etc.

The Start-up project Open Day

On December 10, 2010, the Start-up project Open Day took place. 9 start-up projects were presented to investors, experts, mass media, potential students and employees.

More than 30% of students claimed that they were going to devote almost all their time after studying in SKOLKOVO to start-up projects.

ANNUAL REPORT 2010

FT MBA students’ graduation party

On December 15, the graduation party of the first MBA class students took place. 37 students received the SKOLKOVO MBA diplomas. 7 graduates also received special Dean’s List Award for the best results and excellent performances during the programme.

The graduation party ran in the warm family atmosphere. The graduates’ families and friends were present at the party. Wilfried Vanhonacker, Ruben Vardanyan and Andrei Volkov congratulated the graduates.

The diploma presentation started with the video-release about the class and ended with an unexpected congratulation - right from the International Space Station Russian cosmonauts greeted the students and wished them new horizons and heights.

After the completion of studying the MBA-1 students stayed in the SKOLKOVO community in a new role – as graduates.

The second MBA class

On August 23, the second MBA intake students started with their studying. There are totally 33 students in the new MBA intake. 64% of students are from Russia, 36% are from other countries: Brazil, India, Spain, Finland, Germany, Armenia and Belarus.

The studying of the newcomers started with a two-week long orientation programme, during which the students took part in trainings aimed at team-building, presentation skills development and time management. Also a number of introduction courses and an intensive course of Russian for the foreigners were organized. The main objective of the introduction courses was to prepare the students for a intense academic module, that began in September.


Academic module

First 4 modules were dedicated to academic courses. In October-November the following courses were conducted; at the end of each of them the students passed exams on the following topics:

Financial reporting: Harry Biddle;

Economic management methods: Wilhelm Pfahler (Hamburg University, Germany);

Marketing: Dave Reibstein (Wharton Business School, USA);

Negotiations: Matt Mulford (London School of Economics, UK);

Management reporting: Scott Keating (MIT, USA);

Finance: Arshad Ahmad (Concordia University);

Operational management: Yuri Levin (Royal School of Business, Canada);

Basecamp on project management: Alan Kantrow (SKOLKOVO);

HR-management: Elizabeth Sadova (SKOLKOVO);

Financial and nonfinancial risks: Stuart Lawson (HSBC).

The Blue Ocean strategy

In parallel with the academic courses the students worked on the “The Blue Ocean strategy” project (professors: George Eapon and Michel Schiel, INSEAD). During three two-day sessions the MBA-2 students worked on new strategy/idea/product creation for the companies together with the representatives of the corporations. Companies as Profmedia, Slavutich (Carlsberg Group), Home Credit and Finance bank, VSK insurance house, X5 retail group and VTB24 took part in this project.

Preparation for projects in the state and social spheres

At the same time the Project Department employees worked on the preparation of the first project module for the second MBA class, namely, projects in the state and social spheres. During the second quarter 6 out of 14 projects were selected. The student work on projects is planned for January-March 2011. Three projects are to take place in the regions: in Vologda (real estate in Cherepovets), Volgograd (the National Centre “Victory”) and in Tatarstan (the marketing strategy of Kazan) and three more projects in Moscow (elaboration of changes for the Federal law #94, federal autobahn construction and nonfinancial reporting).

Student selection

FT MBA

On the basis of the Admission Committee feedback received in 2010 the changes to the selection process were prepared and implemented. Now not only the group exercise is included to the admission process, but also the psychological profile examination, verbal and digital testing.

From January 2010 the work on decomposition of existing competences that were used for the selection of first student intakes started. The list of competences that are taken into consideration during the selection process was significantly expanded; for each criterion behavioral indicators were defined. The SKOLKOVO Directors take classes on work with the new student profile. The selection is made by the SKOLKOVO means only.

The second MBA class: 33 students were accepted. Totally 65 entrants underwent admission procedures, 26 of them were rejected.

The competition of the year 2010 – 2 people into place.

ANNUAL REPORT 2010

Leadership and individual development

The first MBA class

As a part of the leadership development process of the FT MBA students the following activities were held:

5 sessions of team coaching in the project groups;

3 individual trainings (for three leaders of the project teams);

3 mini-trainings on inflectional skills;

1 workshop on public appearance;

1 training on delegation skills (for the team leaders of the corporate projects in India and China);

The Team Assessment training with individual coaching of the start-up teams, that followed the training;

The People management training with the participants of the leading HR-directors in Russia;

The Situation Leadership training;

25 mentoring-sessions with the following founders or representatives of the founder-companies: Alexander Abramov, Ruben Vardanyan, Igor Gundobin, Valentin Zavadnikov, Mikhail Kusnirovich, Leonid Melamed, Leonid Mikhelson, Alexey Mordashov, Gor Nakhapetyan, Sergei Popov, Andrei Rappoport and Kyriakos-Saad Fawzi.

By means of the CCL during the reporting period 14 individual coaching-sessions and 4 team coaching-sessions were conducted.

The development programme for the FT MBA 2010–2011 class was created and approved.

The model of competences for the selection and individual development of the students was worked out.

The second MBA class

The consequent leadership development programme of the students during 16 months was worked out. The structure, schedule and content of the programme were approved of by the course executives and presented to the students; the programme is being implemented according to the schedule from August 23, the first day of the orientation programme.

The five-module programme of student communication skills development was worked out together with the American company The TAI group. On September 2, 2010, the first module of the programme “Communication with Power and Presence” was conducted.

The concept and structure of the individual consulting for the students (combination of coaching and career consulting) were worked out. 11 mentors from HR-directors of large Russian and international companies, leading career consultants and coaches were engaged. An interactive digital office for the joint work of consultants was created.

The joint programme on leadership development and corporate social responsibility “Little Prince” was worked out and presented to the students. 6 student project groups were created; they implemented projects in different spheres of charity and worked in one of the proposed formats: individual volunteering, organization of a charitable event, a social start-up:

Individual volunteering with the”Give a life” Fund – help for the children with the cancer diagnosis.

Individual volunteering with the Big Brothers Big Sisters Fund – help for orphans.

Organization of a charitable dinner for the Spivakov Fund.

Organization of an orchid exhibition for the Botanic Garden.

Organization of an exhibition with the Fund of Russian folk art support.

The social start-up “Not just a project” – adaptation of orphans.


Career development

FT MBA:

The first MBA class: 40 sessions on individual career consulting were held.

Career development. The career plan map of the class (out of 38 students)

Corporate career 16

Enterprise 12

Dilemma 5

Civil service 2

Employed 3

The list of potential employers includes 92 companies.

The list of active employers comprises of 25 companies.

All the work was focused on the labour market warming. The average rate is from 6 to 9 meetings with the employers per week. The task is to accustom market to the SKOLKOVO graduates.

The page on the internal web-site with the employers’ openings for students is being worked out.

MBA Marketing In 2010 the work on FT MBA programme marketing was focused on the support of the direct attraction of potential candidates. As a part of joint programme promotion info sessions were held in Russia as well as abroad.

An active campaign in blogs with the School students engaged turned out to be really efficient not only on the hand of search for potential candidates, but also on the hand of formation of loyalty and confidence in the School.

In order to attract new contacts the following tools were used:

Regular info sessions in Moscow with the participation of the current MBA;

Information meetings on-line – webinars were targeted used for the attraction of foreign entrants;

Visits by the Sales Department representatives of thematic partnership events and organization of the SKOLKOVO info session at some of them.

ANNUAL REPORT 2010

Conducting of the common School events in other cities. The chosen format proved its efficiency – in Kiev more than 80 people visited the SKOLKOVO meeting, as the result 2 people applied for the SKOLKOVO MBA programme; also several new contacts were made. In July the School info session was held in Ekaterinburg; more than 100 people visited it.

Special meetings of the candidates with the current MBA students were held in the formant of round table – informal communication with the students.

The “express admission” format Fast track admission day: on the School Campus, on July 19, the candidates that had registered all the documents within one day passed the testing and interview for the programme. The enrolled candidates could provide all the documents left (e.g. video presentation) within the next 10 days. In the Fast track admission day 12 people took part, 8 of them were consequently enrolled.

The participation of SKOLKOVO in international MBA exhibitions (Moscow, Kiev, Alma-Ata, London, Frankfurt-am-Main, Istanbul, Bucharest, Beijing, Shanghai, Delhi, Bombay).

The open discussion on business subjects with the participation of the SKOLKOVO students and the business-breakfast with the Dean were especially successful events; more than 70 people visited both of them.

In December, at the end of the first round of submission of the applications 14 candidates were accepted including those from China, Canada, USA, Norway and Kazakhstan. 21 people entered the last stage of application submission, 64 candidates expressed great interest in the programme.

At the end of December the launch of the crediting programme for the foreign students was claimed: the information on the web-site and advertising materials were renovated, the preparation for an advertising campaign among the foreigners started.

The MBA students and graduates were even more engaged in the participation of info sessions, webinars, exhibitions and creation of promo- and video-materials about the School.

SKOLKOVO Faculty 25

SKOLKOVO Faculty Forming the faculty is a priority of development of the Moscow School of Management SKOLKOVO. In 2009, the school continued attracting lecturers and researchers widely recognized on the international academic arena. As of the end of 2009, the main faculty of SKOLKOVO includes:

WILFRIED VANHONACKER (since 2008)

Dean of the Moscow School of Management SKOLKOVO

Professor of Marketing

STEVEN WEBER (since 2009)

Professor of Management

Senior Research Fellow at SIRC, SKOLKOVO

ANDREI VOLKOV (since 2006)

Dean of Moscow School of Management SKOLKOVO

ALEXEY GERMANOVICH

Director of the programmes in the state and social spheres

STEVEN DASHEVSKY

Advisor to Dean of the Moscow School of Management SKOLKOVO

MICHAEL THOMAS DOLBY (since July 1, 2009) Professor of Management, Moscow School of Management SKOLKOVO Senior Research Fellow at the SKOLKOVO Infrastructure Research Center (SIRC)

ZHAO MENG

Senior Professor in Strategy and Organization Research Fellow, SIEMS

ANNUAL REPORT 2010

ALAN KANTROW (since 2009) Professor of Management Director of SKOLKOVO Infrastructure Research Center (SIRC) PIERRE CASSE (since 2009) Professor of Leadership SAM PARK (since 2008) Professor of Strategy President of SKOLKOVO Institute for Emerging Market Studies (SIEMS) ELIZABETH SADOVA (since 2006) Professor of leadership and organizational behaviour Executive Education Programme Director at the Moscow School of Management SKOLKOVO

VIKAS TIBREWALA (since 2009) Professor of Management President of SKOLKOVO Leaders Forum NAN ZHOU Assistant Professor of Strategy Research Fellow, SIEMS

Consulting 27

Consulting In February 2010 SKOLKOVO as a consultant took part in the elaboration of the concept of the Russian International Olympic University creation. The ending stage was the first mass presentation of the “Sochi-2014” concept, held on February 25, 2010, in the Russian House in Vancouver by Andrei Volkov, the SKOLKOVO Dean. At the moment SKOLKOVO, on the consumer’s request, provides a number of consulting services on the completion of the University Concept.

After the successful elaboration of the Development Concept and Programme of Ural Federal University (Ekaterinburg) that were approved of and affirmed by the Government of the Sverdlovsk region at the end of 2008, in 2010 the School was engaged in a number of consulting projects on the expertise of the research centres of the University.

As a part of the consulting project for Ural Federal University expertise of the technical tasks on construction of the future University research centre was conducted; also discussion of the principles of new University units organization, approaches to the elaboration and development of research centres programmes followed.

In October 2010 a project-analytical session was held on the basis of Ural State University; it was dedicated to the discussion of creation projects of the Institutes of Ural federal university (further - UrFU). During the session the UrFU executives and the SKOLKOVO experts judged 14 projects of the UrFU Institutes that should become core units of the University. The expert assessments will be the basis for organization decision making on the structure and creation priority of the new UrFU institutes. It will contribute to the changes process launch, transparent and efficient budget usage, aimed at the University development.

In November 2010 in Arkhangelsk the consulting session for North (Arctic) Federal University was held; 143 executives of the University took part in the session. It was intended for the positioning and the N(A)FU development strategy determination and also for the elaboration of the realization methods of the University development programme for 2010-2020.

The Moscow School of Management SKOLKOVO and North (Arctic) Federal University made a cooperation deal. The agreement covers elaboration and implementation of educational programmes, joint research conducting, formation of joint expert and working groups. In June 2011 a consulting session on the N(A)FU development is to take place. 9 project groups are going to prepare everything for the session; the groups will comprise of the University executives and the SKOLKOVO experts.

In September 2010 the Agreement of intentions was signed by the Moscow School of Management SKOLKOVO and the Government of the Vologda region. At the moment realization of the consulting project on creation and development of an innovative centre on the region territory is being discussed. Also the negotiations on realization of consulting projects in the sphere of development and modifying of the health care system in particular regions of the Russian federation are carried on.

ANNUAL REPORT 2010

Research The Moscow School of Management SKOLKOVO Concept calls for apprenticeship of people, who claim to become world intellectual leaders and also for a creation of the unique knowledge basis in particular spheres of activity. SKOLKOVO objective is to become a centre of attraction for brilliant minds of today who will join the School faculty and will elaborate the intellectual concept of entrepreneur leadership in fast-developing economies.

SKOLKOVO Institute for Emerging Market Studies (SIEMS)

SIEMS intends to become the leading centre of dynamically emerging economies research while the emphasis will be made on Russia, China and India. Though the trend of the world economy slow movement towards emerging markets has already appeared, the understanding of economic and business-activity processes in these countries are rather limited. The Institute activity is aimed at the possibility to give the society, corporate executives and top-managers recommendations based on scientific but thought for practical usage research. The research is conducted in such spheres as macroeconomic and state politics, industry and technologies, and company development strategies.

The SIEMS research work covers several subjects and social science directions and is based on the comparison of processes in these three countries. The work has a network system as it comprises of scientists from the entire world. They are actual members of science communities living or working in the core three countries, and also research fellows from other spheres conducting active surveys on fast-emerging markets. The Institute task is – to accumulate creation, transmission and knowledge exchange processes between scientists and executives working with the fast-emerging markets by means of regular round table meetings and forums. The research results are transmitted principally through working reports, books and articles, and conferences on particulat topics.

The own research centre opened in Beijing in 2008 continues active work on formation of human resources and first projects implementation.

SIEMS conducts active work with the leading Business schools and research centres of the world. At the end of the reporting period both the Beijing and Moscow offices had ten research fellows:

Wilfried Vanhonacker (Russia)

Sam Park (China)

William Wilson (China)

Meng Zhao (China/Russia)

Nan Zhou (China/Russia)

Nikolai Ushakov (Russia)

John Gong (Китай, part-time)

Christopher Hartwell (China, part-time)

Dirazh Verma (Russia, part-time)

Baozhi Ku (China, starts from July 1, 2011)

Research work During the reporting period mass media have published (or prepare for publishing) the following reports:

January – “Decoupling Revisited: Can the BRICs Really Go Their Own Way?”

February – “New Geography of international trade” – “How The Emerging Markets Are Rapidly Changing Global Trade”

April – «Chief Executive Officer Turnover in China and Russia: Implications for Corporate Governance and Strategic Management»

May – «Driving Change: How the Motorization of the Emerging Markets will Transform the Global Automotive Industry»

June – «Sovereign Wealth Funds and the New Era of BRIC Wealth»

June – «The Productivity Prize - Accounting for Recent Economic Growth Among the BRICs: Miracle or Mirage?»

July – «Corporate Giants and Economic Growth – A Case for China and Russia»

Research 29

August – «The Great Equalizer – The Rise of the Emerging Market Global Middle Class»

September – «Is Low Wage Manufacturing in China Disappearing? Who will be the World’s next Workshop?»

October – «Central Bank Independence and the Global Financial Meltdown: A View from the Emerging Markets»

November – «The New Oil Paradigm: Can the Developing World Live with USD100 Plus Oil?»

December – «Beyond Business, Not Beyond Government: How Corporate Social Responsibility Leaders in China and Russia Do Philanthropy»

During the reporting period SIEMS made several publications in different magazines:

“Size matters: just how big are the BRICs?”, China Business News (CBN), A07, June 21, 2010.

“Chief executive officer turnover in China and Russia: implications for corporate governance and strategic management”, China Machinery & Electric Industry, June 2010.

The agreement between the SKOLKOVO PR-team and the “Vedomosti” newspaper on the SIEMS research to be published on their web-site, June 2010.

The agreement between SIEMS and CBN (China Business News, one of the leading business issues) on the launch of the heading “SKOLKOVO Emerging Market Column.”, June 2010.

"Sovereign Wealth Funds and the New Era of BRIC Wealth", http://www.iichina.com, 21 Июля 2010

"Sovereign Wealth Funds and the New Era of BRIC Wealth", China Business News (CBN), A07, July 26, 2010

"The Productivity Prize: Accounting for Recent Economic Growth among the BRICs: Miracle or Mirage?", http://www.institutionalinvestorchina.com/plus/view.php?aid=542, August 12, 2010.

“The World’s Top Auto Markets in 2030: Emerging Markets Transforming the Global Automotive Industry”, http://www.institutionalinvestorchina.com/plus/view.php?aid=584, August 21, 2010

"Corporate Giants and Economic Growth - A Case for China and Russia", China Business News (CBN), A06, August 23, 2010.

"Corporate Giants and Economic Growth - A Case for China and Russia", http://www.iichina.com, September 9, 2010.

"The Great Equalizer: The Rise of the Emerging Market Global Middle Class", http://www.iichina.com, September 20, 2010.

“Motivational Compatibility and Choice Conflict”, Cecile Cho (with Jonathan Levav and Ran Kivetz), Journal of Consumer Research, October 2010.

“Is Low Wage Manufacturing in China Disappearing? Who will be the World’s next Workshop?”

http://institutionalinvestorchina.com/a/boke/zhuantiyupinglun/2010/1117/1025.html, November 17, 2010.

" Central Bank Independence and the Global Financial Meltdown: A View from the Emerging Markets” http://www.institutionalinvestorchina.com/a/boke/zhuantiyupinglun/2010/1215/1173.html, December 15, 2010.

“Emerging Market Outlook 2011”, China Business News (CBN), December 23, 2010.

“New Leaf Paper: Innovation with paper”, interview of Dr. Meng Zhao, 21st Century Business Herald, December 31, 2010.

ANNUAL REPORT 2010

SKOLKOVO Infrastructure Research Centre (SIRC) In the most of rapidly-growing economies the infrastructure development is often a key challenge. The notion of infrastructure adopted at SKOLKOVO includes its public and technical aspects. In particular, public infrastructure includes education. SKOLKOVO is actively involved in Russian educational reform and strives to play the leading role in the development of the educational science and in the promotion of innovations. During the reporting period SKOLKOVO achieved the following results:

First “consulting” research projects were finished (for the Technology College #14 in Moscow and for the Tula Engineering College).

The elaboration of four core analytic systems was finished, they describe:

1) The role of “intermediary organizations” (e.g. professional associations) in overcome of the gap between institutions of professional education and the employers in fast-emerging economies;

2) The stability of strategic positions of primary and secondary professional education institutions in fast-emerging economies;

3) The ability of these institutions of independent retuning;

4) The student movement in the professional education system in Russia.

The negotiations on elaborating and realization of Executive education module on the “Innovations in fast-emerging economies” and “Critical thinking for managers” topics for the client in Saudi Arabia are being lead.

The negotiations on additional consulting projects on knowledge management, professional business-education in Islamic cultures and measurement/ranging of the business-school innovativeness are being conducted.

The empirical research projects (surveys, focus-groups) on professional education in Russia and on unemployment regularity in the “knowledge economy” in Chiana were launched.

The survey on “innovation skills in fast-emerging economies” is being elaborated and will be conducted, as planned, together with the Higher School of Economy.

An integrated scheme of Russian professional education dynamics during the latest decade; it demonstrates system gaps in the preparation of needed human resources.

The data and the results of the original empiric research strategies of the students’ and their parents’ educational research are being handled and analyzed. The research included 8 focus-groups, 64 interviews and 5500 respondents in two regions of Russia (the Yaroslavl and Krasnodar regions).

The article about professional education in Russian by Steven Weber and Michael Dolby was issued in the “Moscow Times” newspaper on September 15, 2010. The publication is a part of the Centre short article series, dedicated to the questions of professional education in emerging countries.

The series of 6 working materials on higher and professional education in Russia was prepared and edited. These working materials will be published on the web-site and will be included to the book dedicated to the Russian education and strategy of human capital development (the book should be finished by 2011). The list of the working materials comprises of:

o Knowledge global economy and its potential risks

o The future of business-education in Russia: two scenarios

Research 31

o Diploma demand instead of knowledge demand: the SIRC sociological research results analysis

o How to revive the professional education in Russia

o The Russian system of professional education on the edge of changes: case-study result analysis

The appearance of Alan Kantrow “The Russian professional education at the critical moment” was organized; he delivered the speech at the conference on HR-policy held by the Higher School of Economy, Russian Union of Industrialists and Entrepreneurs and IBS.

The preparation of the articles in Russian on the basis of the SIRC sociological research in the Russian regions continues (published is planned for the third quarter). The authors of the articles are Alexey Gusev (SIRC) and Professor Victor Wachstein (Manchester University). The list of articles:

o Socio-economic consequences of the misbalance in Russian education

o Application of the “information cascade” for research of education

o Factor analysis of the Russian families behavior on the educational service market

The cooperation in elaboration and launch of large research of professional education in China continues (it was organized by Yashen Huang, MIT).

The consulting project on the elaboration of the HR-development strategy for a multi-profile holding in Saudi Arabia is successfully completed.

ANNUAL REPORT 2010

International partnership and consulting

Partnership One of the priority tasks for SKOLKOVO is a formation of unique intellectual environment and providing broad opportunities to the students by expanding international cooperation. Below are partners of the Moscow School of Management SKOLKOVO:

New Economic School (Russia)

MIT Sloan School of Management (USA)

FDC Business School (Brazil)

ISB Business School (India)

Fudan University (China) Guanghua School of Management, Peking University (China)

New Economic School

On decision of the Board of Direcors of the New Economic School (NES) the discussion of the question regarding the NES movement to the SKOLKOVO Campus was shifted to 2011 due to the NES new strategic priorities and new offers concerning the NES location.

However NES and SKOLKOVO will go on with the active work on cooperation development in the sphere of educational and research programmes.

The NES Professors in SKOLKOVO:

On September 7-23, 2010, the course on macroeconomics for the MBA students was guided by Oleg Zamulin, Professor of Economy, Director of the Master of Economics programme.

International partnership 33

Massachusetts Institute of Technology Sloan Management School

On august 18, Rod Garcia, Chairman of the MBA Admission Committee, and David Kapodilupo, Senior Executive of International programme Department, arrived in SKOLKOVO to meet Wilfried Vanhonacker, the Sales Department, selection Department and Career development Department representatives and the Executive MBA and MBA groups.

During the reporting period the MBA students spent two weeks in MIT Sloan. As a part of the programme the students listened to the lectures and appearances of invited spokespeople, visited different companies and established contscts with the MIT Sloan students. Moreover, MIT Sloan helped to choose projects for the MBA programme American project module.

In cooperation with MIT Sloan and with the support of BP, SKOLKOVO announced the launch of the new programme on apprenticeship of top-managers for the leading large energy projects in Russia in 2010. This programme is held in Russia for the second time (for the first time it was successfully run in short format on November 16-20, 2009). The classes within the first module were held on 2-4 September. More detailed information is to be found in the Executive Education section.

During the SKOLKOVO 4th anniversary Alan White, Dean of MIT Sloan, visited the School. He took part in the discussions on September 18, and also met Wilfried Vanhonacker several times. As Alan White returned to MIT Sloan he recommended S.P. Kothari, Deouty Dean, to visit SKOLKOVO and meet Wilfried Vanhonacker, Andrei Volkov and the faculty. This visit is planned for November 15-17.

On November 16, Mr. Kothari, Deputy Dean of MIT Sloan, visited the School. During this visit he had with Ruben Vardanyan, Programme Directors and the Faculty.

On December 15, on the occasion of the MBA-1 students graduation party, David Kapodilupo, Senior Executive of International programme Department, and Peter Kurzina, Senior Professor, Chief of the MIT Centre on enterprise visited SKOLKOVO. Alan White, Dean of MIT Sloan, who could not come to

SKOLKOVO, forwarded a video-message to the students.

On December 16, a joint meeting of the MIT and SKOLKOVO graduates took place. More than 40 graduated from MIT, MIT Sloan and SKOLKOVO gathered to meet each other in informal atmosphere and exchange contacts.

As a part of academic cooperation with MIT Sloan during the reporting period the MBA students attended lectures of Scott Keating, Senior Professor of MIT Sloan, on “Accounting and managing registration and reporting”.

FDC Business School (Brazil)

In October Emerson de Almeida, Dean of Fundação Dom Cabral (FDC), visited SKOLKOVO. Fundação Dom Cabral (FDC) is a longstanding institutional partner of SKOLKOVO. One of the cooperation directions is the multi-module Executive Education programme “BRICs on BRICs”. During his visit Dean Almeida met Evgeniya Ovasapyan and Elizabeth Sadova, and also the Programme Directors. The purpose of the meeting was to discuss the multi-module programme and other possibilities of the cooperation.

The decision was made to choose the FDC School as a partner for conducting of the EMBA programme module in Brazil. Lectures for the SKOLKOVO EMBA programme participants will take place at FDC, moreover, FDC is to organize visits to the companies and meetings with leaders of different industries in Brazil and with the FDC students in order to expand business contact lists. The SKOLKOVO EMBA programme module is planned for March 20-26, 2011.

ANNUAL REPORT 2010

Indian School of Business (ISB)

Indian School of Business (ISB) will become the SKOLKOVO partner during the organization of the EMBA programme module in India, while China Europe International Business School (CEIBS) will be the partner for the EMBA programme module organization in China.

In September 2011 an official opening of the Belo Horizonte auditorium in the Brazil cluster is planned, where the delegation from Brazil headed by the Belo Horizonte mayor will take part. Such an idea appeared when Dean Almeida took a walk around the SKOLKOVO Campus.

Guanghua School of Management, Peking University

According to the memorandum on mutual understanding, signed on October 13, 2009, the Guanghua School of Management MBA students joined the SKOLKOVO FT MBA student group to work together on the corporate projects in China.

SKOLKOVO and the World Economic Forum

SKOLKOVO cooperates with the World Economic Forum on organization of visits for the Global Leaders Fellowship programme participants. The programme is being elaborated and is planned for March 2011.

SKOLKOVO Membership in Associations At the end of the second quarter of 2010 fiscal year, the Moscow School of Management SKOLKOVO was a member of 6 associations:

AACSB - Association to Advance Collegiate Schools of Business

AmCham – American Chamber of Commerce

AEB - Association of European Businesses in the Russian Federation

EFMD - European Foundation for Management Development

RABE – Russian Association of Business Education

RMA – Russian Managers Association

UNICON - International University Consortium For Executive Education

Marketing and Public Relations 35

SKOLKOVO Marketing and Public Relations

The Moscow School of Management SKOLKOVO Fourth Anniversary On September 19, 2010, on the SKOLKOVO Campus the events timed to the fourth anniversary of the School took place.

More than 600 guests were invited to the official part, among them were Partners-founders, members of the International Advisory Board, CEOs of the largest Russian and foreign companies – clients and partners of the School, Russian and foreign statesmen, representatives of Russian and international Business schools – the SKOLKOVO partners, professors and students. More than 10 representatives of Russian and foreign mass media were seen at the event. More than 100 publications in Russian and foreign press were the result of the work with mass media.

At the beginning of the event the meeting of the International Advisory Board took place, where the report on the School work was presented and the results of discussion work groups were summed up. This year the topics of discussion in work groups were as follows: (1) questions regarding fast-emerging markets, (2) innovative development questions, (3) private-state partnership and (4) energy. The more detailed discussion took place the previous day, on September 18, when member of the International Advisory Board were joined by experts, partners, professors and students of the School.

It should be especially emphasized that at the official meeting of the Board Mr. Lee Kuan Yew, Minister Mentor of Singapore, was present; he took part in the discussion and in the presenting of the students ID cards to the second MBA class students.

At the meeting also Yang Yuanging, CEO of Lenovo, and John Faraci, CEO of International Paper – new members of the Board – were present.

After the Board meeting all guests were invited to the Congress Hall, where the discussion panel dedicated to the leadership and enterprise questions took place. Igor Shuvalov, Victor Vekselberg, German Gref,John Faraci and Yang Yuanging participated in the discussion.

ANNUAL REPORT 2010

At the end of the event the Executive MBA programme graduates were given their diplomas.

After the official part the School Campus was opened for everybody. More than 2000 people took part in the School Open Day. The Open day programme included workshops by the leading School professors, the Campus tours that were really popular, the Campus partner presentations – the Planet Fitness sports club and the Correa’s restaurants, and also displaying of a film.

During the event the School employees served as the Campus hosts according to the divided roles and responsibilities. The more detailed information about it can be found in the Internal communications unit of the Marketing and PR block.

Acquaintance with the Campus influenced the attitude to the School of the potential Executive Education programme clients. Such companies as Alyans, Transneft, Kamaz started to take part in negotiations more actively. After the Open Day building of the working relationship with Russian Railways, the Welfare (Blagosostoyanie) Fund, Joint System of Instant Payments (JSIP); the cooperation with Sberbank faced a new stage (the Corporate University level).

The practical effect of open workshops as a part of the Open Day is obvious. Some clients there and then met the decision to invite professors and experts of the School to their programmes.

Up to the event the active work with the list of 182 people who expressed interest in the Executive MBA programme. From those interested in the MBA programme 5 guests of the Open Day are ready to apply for in September 2011.


Due to the Open Day diversified programme the SKOLKOVO Campus is now perceived as an educational platform, as a platform for exhibitions, discussion, round tables and commercial events.

On the official web-site more than 50 000 reviews of the promo-site “IV School Anniversary and the Open Day” were registered. The most popular pages were “Live broadcast” and “Workshops” (more that 6 000 people watched the live broadcast from the official event).

Participation in forums On January 21-23, 2010, with participation of SKOLKOVO the international conference “Russia and the world: challenges of the new decade” took place; it was organized by Russian Presidential Academy of National Economy and Public Administration, Institute for the Economy in Transition and Expert Council under the Governmental commission on providing stability of the Russian economy. The conference was held as a series of plenary discussions and round tables; the participants expressed and discussed their understanding of the core trends and challenges of the country development.

In the spotlight of the conference the Russian socio-economic development prospects in the 2010s, the strategies of the Russian economy modernization, also in the sphere of education were debated. Andrei Volkov, Dean of SKOLKOVO, was the moderator of the round table on “Continuous education and innovative development of the economy of the Russian Federation”.

On February 25, 2010, Andrei Volkov appeared with the official presentation of Russian International Olympic University (RIOU) at “Russian House Sochi-2014” in Vancouver.

For the first time the core positions of the RIOU concept and also the role vision and the University place in the Olympic knowledge system were presented to the mass sport community. In the presence of high-ranking guests Russian organizers announced, that the launch of pilot educational programmes and laying of the University foundation in Sochi would take place after the ending of the XXI Winter Olympics in Vancouver.

On March 16, 2010, an open presentation of the projects in the state and social spheres results of the SKOLKOVO FT MBA students took place at the Balchug Hotel in Moscow. 8 teams presented their reports in front of more than 200 guaests, among them were state bodies and business representatives, potential SKOLKOVO students, clients and partners of the School.

ANNUAL REPORT 2010

On March 26, 2010, the traditional meeting of the participants of the SKOLKOVO discussion club for HR-Directors took place. More than 30 representatives of leading Russian and international companies took part in this meeting.

The club was established on the SKOLKOVO basis in order to initiate discussion of the most actual problems and challenges in the HR-management sphere. This meeting was the sixth one. This time the discussion was focused on one of the most urgent topics today for all organizations, namely, “The HR role in the building of a client-oriented organization”. The meeting was guided by the SKOLKOVO Professor Vikas Tibrewala, who shared with the representatives of largest companies some recommendations on the structure building encouraging orientation on the client as exactly HR-Directors are transmitters of new ideas within the company.

On March 26, 2010, the highest level professionals representing the largest Russian and international companies gathered together as a part of the special SKOLKOVO discussion club for Marketing Directors.

The club meeting was held for the first time and was aimed at creation of a new discussion platform on the SKOLKOVO basis for the experience and knowledge exchange, and also for elaborating of methods of problems and challenge solving, which marketing specialists face today.

The meeting participants expressed great interest in the continuation of the club work.

On May 14, in Heidelberg (Germany) the conference “The CAF Foundation School” took place, Gor Nakhapetyan took part in it. He participated in the discussion of European philanthropists on “Supporting education”. His companions were David Devlin-Foltz, Vice-president, Strategic Programmes Director of the Aspen Institute, and Manfred Lautenschlager, entrepreneur and philanthropist.

On June 17-19, the School delegation took part in the St. Petersburg International Economic Forum. As a part of the Forum the Moscow School of management SKOLKOVO and Intel signed an agreement in the innovation design sphere. The Agreement was signed by Ruben Vardanyan, President of SKOLKOVO, and William Savage, Vice President, Software and Services Group General Manager, Developer Products Division of Intel.

In anticipation of the St. Petersburg International Forum, on June 16, 2010, the Youth Economic forum took place, where Dmitry Repin and Alexey Germanovich, Project Directors of SKOLKOVO, took part and served as moderators of the round tables on “The Future Education” and “Creative environment for new economy”.

On August 31, a delegation from Hong Kong visited the School; it comprised of more than 30 representatives of the financial industry, professional service, logistics companies, trade and manufacture sector. The visit was organized by the Hong Kong Trade Development Council; its core goal was to strengthen business and social bonds between Russia and Hong Kong.

During the visit to SKOLKOVO the Hong Kong businessmen met Wilfried Vanhonacker, Dean of the School, who told them about the SKOLKOVO history, his own experience on the Asian markets, the School achievements during 4 years and great plans for the future.

On September 6-9, in Irkutsk the VI Bailkal International Economic Forum took place. On the Forum second day the plenary meeting “Russian Regions: modernization and innovative development” was held, Andrei Volkov, Dean of SKOLKOVO, served as its moderator.


On September 17-19, at the IX International Investment Forum “Sochi-2014” Alexey Gemanovich on behalf of SKOLKOVO signed the contract on cooperation within projects in the state sphere with Anatoly Brovko, Governor of the Volgograd region. Moreover, the second Executive MBA programme class students had an opportunity to take part in one of the Forum events. On September 17, via teleconference they connected to the round table “Way to small business”, where German Gref, President and Chairman of the Board of Sberbank, served as its moderator. One could follow the discussion from all over the world: live broadcast was on the Sberbank and RIA-Novosti web-sites and on the Russia-24 TV-channel.

On October 11, Dmitry Medvedev, President of the Russian Federation, and Arnold Schwarzenegger, Governor of California, who was in Russia with the return visit and headed the delegation of the USA venture circles representatives, visited the Moscow School of Management SKOLKOVO. The first part of the event ran in the form of informal discussion between the SKOLKOVO students and venture capitalists. Great interest was expressed in the already existing venture foundations, registered by the Moscow School of Management SKOLKOVO. In the SKOLKOVO Campus lobby an exhibition of the projects that are on the consideration of these foundations, was presented. Totally 200 people took part in the event, including Partner-founders of the School.

In order to cover the events there were more than 150 representatives of Russian and international mass media. Tens of publications and reports, five-time increase in the SKOLKOVO web-site attendance and a great increase in subscribers of the School pages in social media were the result of this coverage.

ANNUAL REPORT 2010

On October 4-6, the Moscow School of Management SKOLKOVO took part in the Second Global conference READ that was held in Nairobi (Kenya) and was dedicated to the topic “Assessment Systems: Strengthening the Enabling Environment”. The conference programme was divided into several blocks; the first one was dedicated to leadership. Andrei Volkov appeared with the report on the topic of the prospect of the leadership role. During the conference questions concerning politics, institutional mechanisms, financial and human resources, needed for the maintenance of the activity on studying achievements assessment, were discussed.

On November 2, 2010 – A conference “Innovative educational programmes: the demand and the supply” was held in Moscow during the Third International Forum on nanotechnologies RUSNANOTECH. During the first half of the day the participants of the Forum discussed the questions of “Modernization of education in the conditions of developing innovative economy”. The panel discussion was opened by Andrey Volkov. He presented a report “Innovative economy: the focus is on transforming the educational institutions”.

On December 13-14, on the Moscow School of Management SKOLKOVO Campus the All-Russian Innovation Forum “Go, Russia!” took place. As a part of the forum there was a regular meeting of the Commission for Modernization and Technological Development of the Russian Economy, that was guided by Dmitry Medvedev.

On December 8, the Banker Day-2010 was held in Moscow. The event, organized by the “Itogi” magazine and the International ranking agency Fitch Rating together with the Russian Union of Industrialists and Entrepreneurs, was aimed at summing-up the fiscal year results. As a part of the banker Day the rewarding of the winner of the banking prize “Great money” is traditionally held. This year the Moscow School of Management SKOLKOVO received the award in the category “For bold promotion of the new economy ideas”. Andrey Volkov, Dean of SKOLKOVO, was handed in the award.


SKOLKOVO Events

New Year magician city in SKOLKOVO

On December 11, 2010, the Moscow School of Management SKOLKOVO conducted an event, timed for the New Year Eve 2011.

The event concept was the New Year magician city in SKOLKOVO. For the first time the event on the Campus was held in the form of a family holiday: students, graduates, clients and employees of the School were invited with their families. More than 2 000 people took part in the New Year party.

All the guests had an opportunity to participate in different workshops, Christmas fair, karaoke-battle. As a part of the event music and dance performances, films, etc. were presented. A separate entertainment programme was offered for children.

Among the guests were also mass media representatives, who actively shared their impressions after the event and uploaded photo-materials to the Internet-resources. The event was also highly debated at the School resources and in the social networks, where the employees and guests exchanged photos and video-materials.

After the New Year Eve 2011 party the decision was made to continue the tradition of a family holiday for the next New Year events at the School.

Exhibitions

November 4 – December 7, for a month on the Campus the exhibition of modern art ”Workers and philosophers” was opened; it was organized by the Community of modern art development Metafurizm together with SKOLKOVO.

The exhibition consisted of two parts, each of them contented works of Russian and French artists. The supervisors chose two topics: “Workers” and “Philosophers”, expressing two most precise creative positions, which artists stick to – either actively interfere and build the life or just observe and analyze it.

ANNUAL REPORT 2010

On December 23-25, on the Campus there was an exhibition “A Be See – Fresh Typography” that was presented by the students of the British Higher School of Art & Design.

At the exhibition the students of the British Higher School of Art & Design exposed their typographic decisions – their approach to new typography: video and interactive installation, 3D objects, graphics and design made with smart application of broad range of outstanding techniques and unexpected materials.

Media Relations

Interaction with mass media During 2010 the work with mass media was focused on PR-support of the School educational products in Russia as well as abroad, the School positioning and events coverage, having paid special attention to the fourth anniversary and the visit of Dmitry Medvedev, President of the Russian Federation, and Arnold Schwarzenegger, Governor of California. Moreover, one of the core tasks was creation and development of the “ecosystem” in social networks, which includes the “New Leaders” blog on the Livejournal platform, the SKOLKOVO blog in English at www.blogspot.com, Facebook, Twitter, photo archive at www.flickr.com, LinkedIn, platform at Youtube, and buildup of the constant subscribers basis.

During 2010 totally 3800 mentions of SKOLKOVO was fixed in Russian and international mass media. Twitter, numbering 7000 subscribers, became the most popular resource, while the number of the permanent subscribers of Facebook reached 3000.

Core topics, debated in mass media Core topics that were actively covered in mass media, were: educational Executive Education programmes with MTS and UAC, the “Academy of large projects” with TNK-BP, the “Management of a metallurgic undertaking development” with Evraz, and also launch of new MBA programmes. Moreover, mass media were interested in the MBA student projects in the state and social spheres and the SIEMS new research on BRIC and emerging countries. The SKOLKOVO and Intel partnership was also debated in mass media. SKOLKOVO also appears in mass media as a unique architecture project and a platform for culture events (exhibition of latex sculptures by Alexandra Frolova and the exhibition of modern art “Workers and Philosophers”). The Moscow School of Management SKOLKOVO is often mentioned concerning Innograd, so called “Silicon valley”.


The following topics attracted the special attention of mass media: the School fourth anniversary, visit of Igor Shuvalov and the Open Day, visit to the School Campus of Dmitry Medvedev, President of the Russian Federation, and Arnold Schwarzenegger, Governor of California and the All-Russian Innovation Forum “Go, Russia!” on the SKOLKOVO territory.

Core media-releases:

Publications and interview in Russian mass media

The “Vedomosti” newspaper and its attachments most published materials on the core topics. During 2010 the following material were issued: “They recruit agents for changes” about the SKOLKOVO programme for MTS, “SKOLKOVO lacks brains” about the Innograd development scenarios, “Aliens have made their job” about the Campus architecture, “Who will cure the hospital” about the School educational course in Kazan, an interview with Ruben Varadnian, “They will prepare entrepreneurs” about the SKOLKOVO and Intel partnership, “42 steps in five years” about results of the educational project for MTS, an interview with the architect David Adjaye.

Several issues at the same time take the next position by activity. The “GQ” magazine published an extensive material “Russian businessmen invested USD 500 millon with hope to give the country undertaking entrepreneurs” and the large interview with Ruben Vardanian “GQ Businessman of the year: Ruben Vardanian”. “The Moscow Times” newspaper published the article “Success Takes a backward Route at SKOLKOVO” about the advantages and disadvantages of the innovative School and the joint work of Michael Dolby and Steven Weber, Professors of SKOLKOVO, that is dedicated to education in Russia. The “Rossijskaya gazeta” newspaper published the article “Regional officials will study at SKOLKOVO” about the School educational programmes in the regions, and an interview with Andrei Volkov, Dean of SKOLKOVO.

Moreover, single publications were issued in the “Kommersant”, “RBK”, “RBK Daily”, “Speech” (Rech), “Financial news” (Finansovie Izvestija) newspapers, the “Expert North-West”,”Tatler”,

“Interni”, “Domus”, “Harvard Business Review Russia” magazines.

Publications and interview in foreign mass media

Also foreign mass media touched upon the core topics in their materials. The “Business Education” attachment of “Financial Times” dedicated the large material “Russian evolution at SKOLKOVO” to the SKOLKOVO project and Campus. The “Euromoney” magazine issued the article “New Russia’s grand projects” about the SKOLKOVO and Silicon Valley scope. «The Sunday Times» published the large survey article “The business tsars of the future” about brand new approach to enterprise in Russia. “The New York Times” covered the visit of Governor of California in the article “Russia Asks Schwarzenegger to Help in a Tough Tasks”.

Moreover, the “NetJets Europe” magazine and the “Independent” newspaper issued the materials contenting interviews of Wilfrid Vanhonacker, Dean of SKOLKOVO, and Helen Edwards, Head of the Library Project of SKOLKOVO. The “International Herald Tribune” newspaper published a report about a visit of the journalist to the Campus and her participation in the SKOLKOVO fourth anniversary event.

Publication in digital mass media

The “Forbes” magazine web-site was the most active in coverage of SKOLKOVO activities among digital mass media in 2010. Several articles of Pierre Casse, Professor of the School, and the material “Profitable size” by Dmitry Repin, Professor, were published. Moreover, several posts from the blog of the MA student Anton Sarajkin about projects, studying in USA and the visit to MIT Sloan, and the article “Why should a successful businessman study?” about the student Vladimir Zelensky, were issued.

www.snob.ru published the article “SKOLKOVO isn’t the real MBA” by Andrei Volkov, Dean of SKOLKOVO, about peculiarities of the Moscow Business School. www.venture-news.ru , www.nakanune.ru , www.banki.ru issued interviews respectively with Wilfried Vanhonacker, Alexey Germanovich and Evgeniya Ovasapyan.

ANNUAL REPORT 2010

Core radio airs

In 2010 radio airs were mostly dedicated to meetings with the SKOLKOVO representatives. Ruben Vardanian shared his opinions on methods of leader preparation, coming time of talents and told about core skills, acquired at the SKOLKOVO Executive MBA programme on “Moscow Echo”, “Finam FM” and “Business FM”. A talk about SKOLKOVO also was held with Ekaterina Inozemtseva, Programme Consultant, and Marina Levashova, Art-Projects Director of the School, on the waves of “City FM”.

Moreover, the fourth School anniversary topic sounded in the news of “Business FM”, “Finam FM” and “Voice of Russia”.

Core TV-airs

Three following events got the most tight coverage in TV mass media: the Moscow School of Management SKOLKOVO fourth anniversary party, the visit of Dmitry Medvedev, President of the Russian Federation, and Arnold Schwarzenegger, Governor to California, to the School, conducting on the Campus the All-Russian Innovation Forum “Go, Russia!”. These events were in the news of the Pervij, NTV, Ren-TV, Zvezda, RBK-TV, Vesti Russia, etc. TV-channels.

CNN showed the interview with Dmitry Repin, Professor of the school, who told about the SKOLKOVO project, start-ups and innovations. Channel 12 in Cherepovets released a piece about the FT MBA students project “Investment Agency in Cherepovets” with interviews of Wilfried Vanhonacker and Alexey Germanovich.

Publishing During the last year the following issues under the SKOLKOVO brand went on sale:

Nandan Nilekani “Imagining India: The Idea of a Renewed Nation”, circulation 2000 copies;

Yansheng Huang «Capitalism with Chinese: State and Business», circulation 1500 copies;

The book “The New Age of Innovation” by C. K. Prahalad, M. G. Krishnan went on sale, circulation 1500 copies.

The sponsor issue “The Prize” by Daniel H. Yergin is being prepared for publishing; SKOLKOVO serves as educational partner, circulation 5000 copies.

The project of publishing programme for 2011:

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder & Yves Pigneur

Strategy Safari: A Guided Tour Through The Wilds of Strategic Management by H. Mintzberg

Global Derivative Debacles. From Theory Malpractice by Laurent L. Jacque –Kennedy on Negotiation

The Way We're Working Isn't Working: The Four Forgotten Needs That Energize Great Performance by T. Schwartz

The Partnership Charter: How To Start Out Right With Your New Business Partnership (or Fix The One You're In)

Doing Both: How Cisco Captures Today's Profit and Drives Tomorrow's Growth by I. Sidh

Campus 45

Campus The most important event was the movement of the School office from the Moscow-city building to the Campus. Before it the total preparation of office rooms for the comfort work of employees and the office functioning was made.

The works on preparation of the putting object into commission and the School launch in September 2010 ran at full speed.

MOUs were signed with the providers of fitness centre service (Planet Fitness) and catering service (Correa's).

The Campus construction is completed. The PAMIR and TIEN SHAN Hotels started their operational activity. The School students live at the Campus hotels and study in the School auditoriums.

On September 19, on the day of the School fourth anniversary the official opening of the Campus was held.

The contract with the sports centre service provider “Planet Fitness” was signed.

The work with external clients on the studying auditoriums rent has started.

As at the end of 2010 three entrances of the Moscow School of Management SKOLKOVO were commissioned.

All datasheets on the object and engineering networks of the second entrance and 80% on the third entrance were got, and also a number of other documents on the Campus and territory.

During the second quarter 8 commercial events were held on the Campus. The list of existing clients includes the Skolkovo Foundation, Troika Dialog, the North-West Centre for strategic research, Rosmolodezh, Bosco, and Philips.

ANNUAL REPORT 2010

Coordination Council 47

Coordination Council The Partners-founders are 18 largest Russian and foreign companies and individuals that are leaders in their branches: oil & gas industry, metallurgy, energy, investment, banking, insurance, consumes goods sales.

The total facilities volume tendered by the founders in 2006-2010 is USD131 millon and an allotment of 25,6 ha, where the Campus was built.

In 2010 the Coordination Council of the School gathered for four times.

This year the Coordination Council has to face a number of challenging questions. Apart from the School transit to a new stage from the financial and organizational point of view (movement to the Campus, a new period of credit relationship), there is an external factor that makes significant corrections to the School positioning. We are talking about the “Skolkovo Innograd” project; the interaction with the one should be determined.

ANNUAL REPORT 2010

International Advisory Board The annual meeting of the SKOLKOVO International Advisory Board took place on September 19, 2010, as a part of the events timed for the fourth SKOLKOVO anniversary. The meeting was dedicated to four core topics: (1) questions concerning fast-emerging markets, (2) innovative development, (3) private-state partnership, and (4) energy. The more detailed discussion took place the previous day, on September 18, when members of the International Advisory Board were joined by experts, partners, professors and students of the School.

During the official meeting the results of group discussions were presented by Noubar Afeyan. Herbert Henzler, Danica Purg, Elizabeth Katkin, all of them members of the International Advisory Board took part in the meeting, even though their work terms come to an end. Also the new Board members Yang Yuanging, CEO of Lenovo, and John Faraci, CEO of International Paper – new members of the Board – were present.

Due to expiration of the three year term of the SKOLKOVO International Advisory Board members’ work the following members left the Board:

Herbert Henzler – Senior Advisor of Chairman, Credit Suisse Group

Elizabeth Katkin – Managing Director, Chief legal advisor , Centurion Capital

Patricia Cloherty – Chairman and CEO, Delta Private Equity Partners

David Nadler – Deputy Chairman of the Board, Marsh & McLennan Companies

Michael Obermayer – Chairman, Russia New Growth Fund

Danica Purg – Founder and Dean, the IEDC-Bled School of management (Slovenia)

The new approach to the SKOLKOVO International Advisory Board formation stipulates that the Board body should consist of 25 people from 5 geographical regions, representing state as well as private sector:

Geography – The membership should be shared among different countries/regions – 5 representatives from each country/region:

• Russia,

• China,

• India,

• Europe/Middle East/Africa,

• USA/North America

Sector – the Board members should represent different sectors, being the best professional in their spheres

International Advisory Board 49

According to the new approach to the Board formation the following new members have joined its body:

Andrew Gould,

CEO, Schlumberger Limited

Ajay Banga,

President and Chief Operation Director, MasterCard Worldwide, member of the Board of Directors, member of the Managing Council, MasterCard

Yang Yuanqing,

CEO, Lenovo

John V. Faraci,

Chairman and CEO, International Paper

ANNUAL REPORT 2010

WE ARE GRATEFUL FOR THE PARTICIPATION IN 2006-2010

Herbert Henzler

Vice-Chairman of the Consulting Board of Credit Suisse Group since 1992, Honorary Professor of strategic and organization consulting at Почетный Профессор стратегического и организационного консультирования в Ludwig-Maximilians University (Munich), visiting professor at ESMT, earlier – Head of McKinsey in Europe. Chairman of the Scientific-technical Council under the Bavarian Government.Mr. Henzler is the author of a great number of books and articles on strategic management, social and economic politicies.

Elizabeth Katkin

Managing Director, Chief legal advisor of Centurion Capital, earlier – Partner of Hogan Lovells in London and Moscow (one of the largest international law companies, provising services to the Moscow School of Management SKOLKOVO gratuitous basis). Elizabeth Katkin specializes in her practice on securities and business operations of clients in USA and on the inernational level. Before joining Hogan Lovells Elizabeth was an associated partner of a large international law firm based in New-York. Moreover, she held the postion of Vice-President on strategic operations and also of Chief consultant of the leadind web-site on legal research «FindLaw, Inc».

Patricia Cloherty

Chairman and CEO of Delta Private Equity Partners, LLC, Trust manager of the American-Russian Investment Foundation and of the Delta Russia Fund, L.P. Foundation, two foundations of venture capital. Earlier – Co-Chairman, President and General partner of Apax Partners, Inc. (former Patricof & Co. Ventures, inc) – the company with private joint-stock capital of USD10 billion, which she joined in 1970 and left in 2000. Earlier – President and Chairman of the National Association of Venture Capital of USA. In 1991 she was appointed on the position of Chairman of the Investment Consulting Council of USA by George Bush, former President of USA. Mrs. Cloherty is Trustee of University of Columbia, is member of the Council of University of Rockefeller and Council on inernational relations.


David Nadler

Deputy Chairman of the Board of Marsh & McLennan Companies, Inc. (MMC), providing consulting services on a global level. Chairman of the Board of Directors of the international consulting company Mercer Delta Consulting, LLC. He is well known through his research work, publications on organizational changes problems, corporation management, organization structure and administration. He is the author of numerous books and articles. In 2004 Nadler together with Jay Lorsch was Co-Chairman of the National Association of Corporate Directors Blue Ribbon Commission on Board Leadership. David Nadler is member of Management Academy. In 2004 Consulting Magazine added him to the list of 25 most influential consultants.

Michael Obermayer

Chairman of the direct investment foundation Russia New Growth Fund of Troika Capital Partners and member of the Board of Directors of Troika Dialog. Earlier – Managing Director and Dean of the «Global Leadership Fellows» programme of the World Economic Forum, now – Honorary Director and former Senior partner of McKinsey & Company. Just till his resignation at the beginning of 2004 Obermayer was Dean of the McKinsey Institute – international corporate university of the company. On this position he contributed to the development of modern approach to oraganizational apprenticeship. Dr. Obermayer possesses broad knowledge in the sphere of politics and business in Russia, he played crucial role in a number of operations on amalgamation and absorption of local companies.

Danica Purg

Founder and Dean of the IEDC-Bled School of management, President of the Central and East Europe Management association (CEEMAN). Professor and Director of European Leadership Centre (ELC). The author of publication on technological and organizational changes, corporate practices in personnel management, economic reforms and management development in the Central and East Europe countries. Member of a number of Expert councils: Committee on economic and public affairs of the Women Forum, Committee of the “Business as the world welfare agent: managing knowledge lead to positive changes” conference.

Event calendar 52

SKOLKOVO Event Calendar


Executive Education open programmes calendar

SKOLKOVO Committees 54

PurposeExpertise on organizational issues of educational processMembersExperts in business education

Coordination Council

International Advisory Board

Architecture and constructionL.Mikhelson/V.SmirnovV.Zavadnikov/S.ZavadnikovaA.Mityukov (Severstal) E.Pirumov (SKOLKOVO)

Financial activityR.VardanianR.Popov (FCRB) I.Guschin (SKOLKOVO)

Research and publishing activityR.Vardanian, A.VolkovV.Zavadnikov, V.MauG.NakhapetianI.Prokhorova (SKOLKOVO)

Marketing and PRM.Kusnirovich (GUM)I.Gundobin (SUN Group)G.Nakhapetian (Troika Dialog)V.SmirnovI.Prokhorova (SKOLKOVO)

Educational processI.Gundobin (SUN Group)A.Mityukov (Severstal)

Partnerships with schoolsShiv Vikram Khemka(SUN Group)

Motivation and HRA.RappoportG.Nakhapetian

Coordination CouncilCommittees

Academic Council

PurposeExpertise on strategically important issuesMembersRenowned experts in business and educationGovernment officials

PurposeStrategic decisions and general supervision of the school’s activityMembersSchool’s founding partners

Endowment FundCommittee

Venture FundCommittee

PresidentR.Vardanian

M a n a g e m e n t C o m m i t t e e

School’s employees

PurposeExpertise and assistance in coordination of respective activities of the SchoolMembers•Coordination Council members•Experts•School’s employees

DeanA.Volkov

DeanW.Vanhonacker

ANNUAL REPORT 2010

www.skolkovo.ru

[email protected]

Phone/Fax: +7 495 580 30 03

Novaya ul. 100, Skolkovo village,

Odintsovsky District,

Moscow Region, 143025, Russia

SKOLKOVO ANNUAL REPORT 2010€¦ · Shuvalov’s hands. In January 2010 the second SKOLKOVO EMBA...

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