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MAGNA: NATIONAL NETWORK PRICES TO RISE Spending on non-linear TV, including Hulu, OTT and network full-episode players, is growing fast and is expected to partly offset declines in traditional linear TV, according to a new forecast by media agency Magna reported by Broadcasting & Cable. National TV revenue is expected to drop by 3 percent to $41 billion, according to Magna, which makes TV healthier than other traditional linear media. While ratings continue to drop due to cord-cutting, advertisers in categories such as consumer packaged goods, pharmaceuticals, restaurants and movies continue to find national TV effective, even as prices on a cost-per-thousand viewers continue to rise, according to Vincent Letang, executive VP, global market intelligence at Magna. Letang notes that CPMs for TV rose about 10 percent last year and are higher in the U.S. than anywhere else in the world. TV is performing better than most other linear advertising formats, which were down 5 percent overall. “National TV is still in demand and therefore is in a strong pricing position,” he said, adding that advertisers in categories including restaurants have grown cautious about digital alternatives and are increasing their use of TV at the expense of digital. Hulu increased its subscriber base by 45 percent last year and is expected to post a 20 percent gain in ad revenue in 2018, while OTT and full-episode players will post double digit gains of 10 to 20 percent, albeit on a smaller base. Local TV ad sales are expected to decrease by 18 percent to $18.2 billion in a non-election year. On top of the political pullback, key local ad categories including autos and restaurants are cutting back on local TV ad spending. Digital ad sales are expected to grow at double-digit rates again, with a 12 percent gain to $124 billion forecast by Magna in 2019. That growth is slower than in 2018, when digital ad spending increased by $18 billion. Digital media accounts for more than half of ad spending, including 30 percent for national consumer brands. The fastest-growing digital formats will be social, up 23 percent; video, up 19 percent; and search, up 13 percent. Magna also estimates that Amazon more than doubled its advertising revenue in 2018 to $6 billion. The online retailer, which controls 45 percent of U.S. e-commerce business, is emerging as a competitor to Google on the advertising front. Overall, Magna predicts that 2018 will be the tenth consecutive year of growth for advertising revenues. The 2019 gain follows what Letang called a surprisingly strong fourth quarter, with 12 percent ad growth. Out of home had its best quarter in a decade in the fourth quarter, growing by 8.5 percent. In all of 2018, Magna says that advertising sales grew by 9.6 percent to $212 billion, powered in part by cyclical events, such as the Winter Olympics, the FIFA World Cup and the mid-term elections.

FALLING TV AD SPEND LIFTED BY NON-LINEAR VIEWINGADVERTISER NEWS Walmart CEO Doug McMillon thinks American consumers are generally in the same financial position as they were in the fourth quarter of last year, which should mean the retailer’s business will remain relatively strong in the near term. McMillon, in an interview with CNBC, was less certain about growth prospects for the second part of

2019 and early 2020 but said he thinks the U.S. consumer is in “good shape” for the time being. Walmart during the fourth quarter reported earnings and sales that topped Wall Street estimates, boosted by the retailer’s still-

growing e-commerce business... At Home Group, the U.S. home décor retail chain, is exploring options that include a sale of itself, as the poor performance of its stock has turned it into an acquisition target, Reuters reports. The deliberations come as the Plano, Texas-based company is trying to reinvent its offerings in the face of increasing competition from other brick-and-mortar retailers as well as e-commerce firms... Hermès, the French luxury label known for its intimidatingly formal boutiques and customers who yearn to pay five figures or more for its Birkin handbags, also wants to be known for fanny packs and shops that are warm and inviting, The Wall Street Journal reports. Like other high-end brands, Hermès is trying to update its image, products and approach to attract the next generation of shoppers — without alienating aging loyalists. It’s a delicate task for Hermès, a maker of clothes and leather goods and other luxury items that command some of the highest prices in the business... Parents can now rent designer threads for their kids, Chain Store Age reports. On the heels of a major financing round, Rent the Runway is making its first foray into children’s clothing — the fastest-growing apparel sector in the U.S. — with the launch of Rent the Runway Kids. The new offering will serve as an extension to members’ current monthly subscription services, and include styles from such designers as Chloé, Fendi, Stella McCartney, Little Marc Jacobs, Marni, Philosophy, Milly Minis and LoveShackFancy Kids... Apple’s simple, highly functional design for its stores is serving as an inspiration and template for other retailers across a variety of fields, Digiday reports. The model is seen as a way to inject new life into brick-and-mortar retail amid stiff online competition. The list of retailers adding elements of Apple’s model includes brands like McDonald’s, Tesla, Samsung, AT&T and Verizon, as well as big-box retailers like Kohl’s and Walmart, which rolled out Apple-style associate-assisted checkout around last year’s holiday season... The U.S. jobs market rebounded in March, but not for the retail industry. Retail industry employment in March was down by 11,700 jobs seasonally adjusted from February and down 47,400 jobs unadjusted year over year, the Labor Department said. The retail numbers, which exclude restaurants, came as the nation saw a monthly gain of 196,000 jobs overall. March’s retail job numbers followed a revised loss of 18,500 jobs in February from January.

PAGE 2 The Daily News of TV Sales @ www.spotsndots.com

AVAILS KITV, an SJL, Lilly Broadcasting-owned ABC affiliate in Honolulu, seeks a dynamic Director of Sales. We are looking for a sales leader with a proven track record of success to direct the local sales team for KITV, MeTV among other digital channels and online platforms. The Director of Sales will lead our local Account Executives to exceed goals through communication and negotiation with local clients and agencies; developing new business; and providing direction, leadership and support to our sales team. Interested candidates should email cover letter and

resume to jhagiwara@kitv.com. EOE. KIRO TV, Cox Media Group, Seattle, seeks a Digital Sales Specialist to work with the media sales team to grow digital revenue by accompanying the media sales team in the field to conduct customer needs analysis and present client-facing solutions. The Digital Sales Specialist must understand all CMG Local Solutions digital product offerings and how to leverage them to meet the client’s strategic objectives.

Digital assets include all kirotv.com core products and platforms inclusive of display advertising, streaming media, and native advertising. CLICK HERE to apply. The Networks of Mid-Missouri, ABC 17 KMIZ, FOX 22 KQFX, MyZouTV and Me-TV, is looking for a Director of Sales to oversee all revenue for its broadcast and digital properties in the Columbia/Jefferson City, Mo., market. We need a highly motivated individual who is a dynamic leader with a track record of multimedia sales success to manage the rapidly changing landscape of broadcast and web revenue generation. APPLY ONLINE and be prepared to provide cover letter and resume. NPG of Missouri, LLC is an Equal Opportunity Employer.

See your ad here tomorrow! CLICK HERE for details.

2019 SO FAR: CBS TOPS IN TOTAL VIEWERS MediaPost says through 27 weeks of the TV season — with lower overall prime-time ratings industrywide versus a year ago — CBS remains tops in total viewers. NBC and Fox are tied for the virtual top spot among the key 18-49 viewers favored by national advertisers. NBC is at a 1.7 rating/8 share, while Fox is at 1.7/7 through Tuesday. CBS is just a tick behind both networks at 1.6/7, followed by ABC at 1.3/6, Univision with 0.5/2; Telemundo at 0.4/2 and The CW with 0.4/2. CBS has 9.1 million total viewers, followed by NBC at 7.6 million and Fox with 5.9 million, ABC at 5.7 million, Univision at 1.4 million, CW with 1.36 million and Telemundo at 1.2 million. Data comes from Nielsen’s live program-plus-same day viewing for the most recent weeks, and live program-plus-seven day viewing. A year ago — season-to-date — NBC was at 9.6 million viewers (with a 2.4 rating/10 share in 18-49 viewers), followed by CBS at 9.01 million viewers (1.6/6); ABC, 6 million (1.5/6); Fox, 5.3 million (1.6/6); The CW, 1.7 million (0.6/2); Univision, 1.6 million (0.5/2); and Telemundo, 1.3 million (0.5/2).

NETWORK NEWS Australian actress Pallavi Sharda (Pulse) has been tapped as the female lead opposite Mike Vogel in the ABC drama pilot Triangle. The project poses the question: What if the Bermuda Triangle was not a watery grave in the middle of the ocean, but a land lost in time that has trapped travelers over the course of human history? When a family is shipwrecked in this strange land, they must band together with a group of like-minded inhabitants — from throughout history — to survive and somehow find a way home... Page Six TV, the half-hour daily strip focused on pop culture, will not return for a third season in syndication, Deadline reports. Co-hosted by Bevy Smith, Elizabeth Wagmeister and Carlos Greer, the series will remain in production throughout the summer. Page Six TV, which features gossip and news from the worlds of entertainment, culture, the media, finance, real estate and politics, launched in fall 2017 with the Fox O&Os as a core station group. The series was renewed for a second season by the Fox stations in January 2018... The CW Nancy Drew pilot is giving a nod to the TV history of the iconic character by recruiting Pamela Sue Martin. Martin, who will guest star in the pilot, played the brilliant teen sleuth in the first (and to date most successful) TV series adaptation of the Nancy Drew books, The Hardy Boys/Nancy Drew Mysteries, which ran from 1977-79 on ABC. She will appear alongside newcomer Kennedy McMann, who is taking the mantle of playing the amateur detective... Season 31 of The Amazing Race will leave the starting line more than a month earlier than scheduled. CBS says the new iteration will premiere at 9 PM Wednesday, April 17; it had been set for May 22. With that move, the network has banished LeBron James’ Million Dollar Mile from its Wednesday timeslot to Saturdays after just two episodes... Katie Finneran (Bloodline) is set for a recurring role opposite Lucy Liu in CBS All Access’ Why Women Kill. It’s a darkly comedic drama that details the lives of three women living in three different decades: a housewife in the 1960s (Ginnifer Goodwin), a socialite in the ‘80s (Liu) and a lawyer in 2018 (Kirby Howell-Baptiste), each dealing with infidelity in her marriage.

U.S. JOBS GREW BY 196,000 IN MARCH U.S. hiring sprang back in March, showing a slowdown in February was likely just a passing chill during a historically long stretch of job creation. Nonfarm payrolls increased a seasonally adjusted 196,000 in March, the Labor Department said late last week, a solid rebound from the 33,000 jobs added in February. The unemployment rate held steady at 3.8 percent last month, just above a 49-year low. Average hourly wages for private-sector workers grew a solid 3.2 percent from a year earlier, a slight slowdown from February, when pay rose at the best pace since recession ended in 2009. Job growth the prior two months was revised up by 14,000. Through the first three months of the year, employers added an average of 180,000 jobs to payrolls each month. That was a slowdown from the 223,000 jobs added each month, on average, last year.

4/8/2019

James Corden

A meat plant in New Hampshire is recalling

more than 2,600 pounds of sausage products because

the meat could contain metal. Even worse, it may contain

whatever it is that’s normally in a sausage.

The Daily News of TV Sales @ www.spotsndots.com PAGE 3

WINGARD EMBRACES COMMSPOINT LOCAL TOOL Nielsen says Jacksonville, Fla.-based marketing and advertising agency Wingard has become the first agency in the Southeast to subscribe to Nielsen’s Commspoint Local. The platform allows agencies and advertisers to optimize media budgets against top-performing channels to achieve campaign objectives. “Our mission is to connect brands and customers through thoughtful design and communication,” Russell Baker, Wingard’s CEO, said in a news release. “By using Nielsen’s Commspoint Local for research, strategy development and

media planning, our team can identify the right contact points and messaging for our clients’ unique audiences. This level of insight into consumer behavior, market research, and media planning was once accessible only to large national brands and agencies. We are eager to bring this same level of capability to the benefit of our client partners’ work at the local level in key markets throughout the region, including Jacksonville, Orlando, and Atlanta.”

Nielsen says Commspoint Local is a platform that can enhance decision-making during the media buying process and bring a quantitative edge to agency planning. These capabilities are based on Nielsen’s Pointlogic research. Nielsen says its advanced analytics transform the data into reach and effectiveness curves and powerful optimization engines, allowing users to map out local planning targets via Nielsen’s Scarborough data fusion. This, in turn, allows users to pinpoint their target audiences in specific markets.

THIS AND THAT The FCC has approved the sale of Cordillera Communications TV stations to Scripps plus the sale of one Cordillera station to Quincy. In fact, the sale of the Cordillera stations is contingent on that spinoff of KVOA Tucson. Scripps has also been given permission to continue operating Cordillera’s KBZK Bozeman, Mont., as a satellite of Cordellera’s KXLF Butte... American Airlines says it will extend cancellations of 90 flights a day through June 5 because of the grounding of Boeing 737 MAX aircraft following two deadly crashes in five months... Global retail e-commerce sales will reach roughly $3.563 trillion this year, eMarketer estimates, and the top five retail e-commerce markets (China, the U.S., the UK, Japan and South Korea) will account for more than 82 percent of that total.

4/8/2019

Funny Tweeter

I know it sounds mean, but when I’m mad at my

wife and want to lash out, I do laundry “my way.”

SATURDAY NIELSEN RATINGS - LIVE + SAME DAY

TIME TO EMBRACE THE SERVANT LEADER ROLE To have successful sales manager and rep relationships today, James Rores, CEO of the Floriss Group, recommends applying the servant leader approach to your sales management process. Now more than ever, sales reps can easily find another job, and possibly one that pays more. That means you need to approach the relationship as a partnership, not a dictatorship. Up-and-coming generations of sales reps like to make sales, but they don’t like selling. And they don’t like to be given orders without any context. That means sales managers should rethink how they train younger team members to measure success; it won’t always be about how many people they convince to buy your product. Remember that clients evaluate your reps “based on the impact or the value of what” they bought from them. To truly serve your reps, avoid attitudes and phrases that undermine your leadership role. With years of experience on your side, it’s easy to try to resolve an issue with your rep by saying, “The way to look at it is like this...” That’s the same as saying, “I know best,” says Keith Corbin, director of product management at Broad Institute. Avoid that inclination. To coach your rep with a servant leader mindset, change your statement into a question like, “What would happen if you looked at it from the perspective of...?” Questions like that encourage your rep to own some of the situation and to think constructively about how to find solutions to solve their own problems. Source: SalesFuel - Manage Smarter.

THE OLD (AND NEW) POWER COUPLE: TV & RADIO As more 21st century direct-to-consumer brands are looking for their next level of growth, some surprising research finds one of the most effective ways to boost sales and awareness is straight out of the 1950s: using combinations of TV and radio. D2C brands like Wayfair, Casper and Third Love have been making a well-documented stampede to TV, with the Video Advertising Agency reporting that category spend soared to $2 billion in 2018. But a new study, from Cumulus Media and LeadsRx, an attribution company, finds that injecting radio into the marketing mix is also highly effective. The combination of TV and AM/FM radio generated about twice the lift for these brands as ads running on Facebook and Google, causing a 40 percent increase in site visits, says AJ Brown, CEO of LeadsRx. That compares to a 17 percent lift for Google or Facebook. Suzanne Grimes, EVP of marketing for Cumulus Media and president of audio network Westwood One, says the findings are especially important now, as so many D2C brands struggle to reach new levels of brand awareness. She says the research, which included data from MARU/Matchbox, looked at consumer perceptions of 200 large D2C brands. While the top 20 had an average awareness of 70 percent, the next 30 brands only averaged a rate of 24 percent.