Rejoiner and CV3 Webinar Slides
-
Upload
thomas-krawiec -
Category
Marketing
-
view
92 -
download
2
Transcript of Rejoiner and CV3 Webinar Slides
Welcome! We’ll get started in a few minutes.
• Dial in or use your computer’s microphone and speakers • Stay till the end for the Q&A panel
How To Set Up The Perfect Cart Abandonment Campaign (And Make It Your Highest Revenue Generating
Email)
+
B R O U G H T T O Y O U B Y
• 6 ways to ensure your cart abandonment campaign recovers the most amount of revenue possible.
• How we lifted conversions from email by 33.96% with an little known email marketing feature.
• How to identify more site visitors and capture more emails to generate more revenue.
• A real life cart abandonment campaign case study from Great Fermentations which has been converting at 20% over the last 12 months.
Tom Krawiec Growth Director, Rejoiner
[email protected] @tkrawiec
P R E S E N T E D B Y
John Frazer Director of Business Development, Commercev3
If there were only one email campaign we could send for 350+ of our eCommerce customers for the rest of their lives it would
be the cart abandonment campaign
#DataDrivenEmail
Lessons Learned from Seeing 1,000+ CartAbandonment Campaigns in Action
#DataDrivenEmail
How to Take an 80/20 Approach for Great Results
Take a customer service approach in the first email
#DataDrivenEmail
When you’re in an actual store…
1
#DataDrivenEmail
• Builds trust • Doesn’t give away profit margin via discount right away • You’ll get email replies about issues and feedback
Why is this approach important?
#DataDrivenEmail
The first email can generate a lot of sales without offering any discounts..
What does the data tell us here?
THMotorsports
#DataDrivenEmail
• Just be helpful and make sure there are no issues by asking questions • Was there a problem? • How can we help?
• Use a toll free number so people can easily reach you • Send from a live, monitored inbox • Send using a real person’s name
• You can even include a photograph of the person
How do you implement a customer service approach?
#DataDrivenEmail
As of Q4 2015, 37% of all eCommerce transactions involved multiple devices
Sources:• http://www.criteo.com/media/1894/criteo-state-of-mobile-commerce-q1-2015-ppt.pdf • http://www.criteo.com/resources/mobile-commerce-report/
#DataDrivenEmail
• If emails don’t work on certain apps/devices, you’ll see lower engagement and conversions.
• Make sure your emails are designed and coded to be responsive so
they will render well on all devices/apps.
• Test your emails in a tool like Litmus to make sure they work and look great.
So if you’re sending lots of emails, please optimize for all apps & devices!
Regenerate Cart Sessions Across Devices
#DataDrivenEmail
3
Create seamless shopping experiences for your users so that they buy more from you
#DataDrivenEmail
50% of the millions of cart abandonment emails sent by Rejoiner are opened on a device that is different than the one the customer originally abandoned on.
Let’s look at some data….
#DataDrivenEmail
A Session Regeneration Case Study
A 33.96% Lift in Conversions With Session Regeneration
Action Item: Ensure your ESP has session regeneration as a feature
#DataDrivenEmail
✓
Hint: Rejoiner
#DataDrivenEmail
Gives you the ability to test different offers:
• Free Shipping • $ off • % off • Buy 1 get 1 Free • The list goes on…
To find the best converting offer for each cart value.
Why is this important?
Personalization of Emails toIncrease Conversions
#DataDrivenEmail
4
Benefits include increased: • Open Rate • Click-through Rate • Conversion Rate • Revenue Per Email
When compared with non personalized emails*
#DataDrivenEmail
Put a cart abandoners first name in your cart abandonment email*
* Don’t do it all the time. You want it to appear normal & conversational.
#DataDrivenEmail
Extend your subject line with some preheater text
More Info: http://rejoiner.com/resources/the-quickest-win-for-increasing-email-open-rates-stop-neglecting-email-preheader-text/
#DataDrivenEmail
Watch out for increases in open rate that actually decrease your conversion rate / revenue per email
There are no “best practices”Just test, test and test some more!
#DataDrivenEmail
In regards to length… 3 emails will recover a good portion of all recoverable sales.
And timing? The first email works best when sent within an hour of the person abandoning their cart.
#DataDrivenEmail
• Email One – 30 minutes post abandon • Email Two – 1 day post abandon * • Email Three - 3 days post abandon *
How to time the send of 3 emails?
#DataDrivenEmail
Great offers in email 2 and/or 3 will boost your conversion rate and help you make more sales.
Here are some examples…
Capture More Emails Earlier in the Checkout Flow to Generate More Revenue
#DataDrivenEmail
6
More emails, more people to follow up, more revenue
#DataDrivenEmail
2. Place the email field at the top of the checkout process so it’s the
first field a customer fills out. (Your ESP needs to have “pre-submit tracking” to capture email addresses before someone clicks
‘submit’)
#DataDrivenEmail
✓
Action Item: Reshuffle your checkout process and ensure the email field is the first thing a
customer has to fill out.
A Cart Abandonment CaseStudy To Learn From…
GreatFermentations.com
#DataDrivenEmail
7
#DataDrivenEmail
Conversions Went Up With 5% Off Offer
Read the Great Fermentation case study here: http://rejoiner.com/resources/case-study/
#DataDrivenEmail
“I’m getting a 10x return with Rejoiner. For every dollar I put in I get $10 in lost revenue back. It’s the
best money we spend on marketing”
Bryan Johnson, CEO at Great Fermentations
How Much Revenue Could You Be Recovering?
#DataDrivenEmail
www.rejoiner.com/roi-calculator
Get access to an expert team of designers, developers and email marketers to setup, create
and launch your campaigns for you
Special offer of 50% off our ‘Recover’ package for the first 3 months*
*Only valid for webinar attendees who request a demo this week.
Q&ATom Krawiec Growth Director, Rejoiner
[email protected] @tkrawiec
John Frazer Director of Business Development, Commercev3