Rajat Paharia - "How to Sell Gamification To Your Organization"
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Transcript of Rajat Paharia - "How to Sell Gamification To Your Organization"
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Gamification @ APERTURE
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Our ProblemWe’re Struggling to make our Customers, Partners & Employees more Active & Loyal
Fighting for attention, participation and
loyalty Increasing competition for partner attention and sales
Declining engagement and satisfaction
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We are living our lives online
And generating dataon user activity
Which can be used to motivate more high-value
activity and loyalty
The Opportunity
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We are living our lives online
And generating dataon user activity
Which can be used to motivate more high-value
activity and loyalty
The Solution
Gamification
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Gamification is…
Applying Game Mechanics to Non-Game Experiences
to Motivate High-Value Activity and Loyalty
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Engage Users AcrossPlatforms, Websites, and Devices
Enterprise Apps Websites/Portals Social Platforms Devices
Gamification
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Here’s Who’s Using it TodayTo engage customers, partners & employees
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50%
2013
Of all social business initiatives will include
an enterprise gamification component
Constellation Research
2014
70%Of the 2,000 largest
global companies will use gamification for at
least one aspect of their organization
Gartner
2015
50%Of companies that manage innovation
processes will gamify those processes
Gartner
Our Competitors Will be Using it Tomorrow
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Our Future: The Engaged EnterpriseActive & Loyal Customers, Employees & Partners
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The Engaged EnterpriseActive & Loyal Customers, Employees & Partners
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Media, Marketing, Loyalty, etc.
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The Engaged EnterpriseActive & Loyal Customers, Employees & Partners
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Results:80% of users opted in within week one of rollout
Reduced onboarding from 4 weeks to 14 hours
Agents trained through MyWork outperformed peers by 23% in average call handle time and boosted customer satisfaction by 9%
2011 CLO “Excellence in Social Learning” Award
Improving Productivity: LiveOps Distributed Call Centers
Objective: Create a learning community (“MyWork”) improve performance of 20,000 virtual call center call agents
Source: Chief Learning Officer, December 2011 (www.CLOmedia.com)
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The Engaged EnterpriseActive & Loyal Customers, Employees & Partners
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Corinne SklarVP of Marketing
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Results:• Huge increases in social sharing• 80% increase in blog traffic from social media• 45% increase in website traffic from social media• Company Klout score increased• 57% increase in internal Salesforce Chatter activity
Going Social at Bluewolf
Objective: Motivate Bluewolf’s 350 employees to utilize social media and increase Bluewolf’s visibility and reputation
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Nicki PowersDigital Engagement Designer
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Driving Learning at Ford CanadaObjective: Improve onboarding and ongoing training of dealerships
Results:• Over 100,000 visits to the site on Day
One (400% increase)• Multiple replays of the trivia module to
better the learning of the content and earn points
• By Week 5 of the program, actions per user more than doubled and total actions increased another 60%
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We will be an Engaged EnterpriseActive & Loyal Customers, Employees & Partners
BIG DATA
CIT CLOUD
SAAS APPS
WORKFORCEANALYTICS
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Visit our booth for a copy of this presentation!
http://www.bunchball.comhttp://www.gamification.com
@bunchball