quintly Custom Dashboards - Secret Sauce of Social Media
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Custom Dashboards Secret Sauce of Social Media Alex Goncalves New Business & Partnership Manager [email protected] Christoph Abels Global Communications, RCKT. [email protected]
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Transcript of quintly Custom Dashboards - Secret Sauce of Social Media
Custom DashboardsSecret Sauce of Social Media
Alex Goncalves New Business & Partnership Manager
Christoph Abels Global Communications, RCKT.
Contact us for more information: [email protected]
Agenda of the Webinar
1. Intro about the webinar
2. Why Dashboards are crucial
3. Show different Dashboards in the quintly tool
4. Hands on example how an agency is using quintly
5. Advice for agencies and companies entering the field of analytics
6. Q&A
Contact us for more information: [email protected]
Intro about the Webinar
What do we want to show:
• How to set up a "problem-oriented" dashboard
• Which metrics are necessary for different
dashboards
• Explain the purpose of different dashboards
• How Dashboards can save time in the daily
social media business
Why Christoph is part of the webinar:
• Will show the development of dashboard usage
in an agency
• Wants to discuss the advantages and
disadvantages of dashboards for social media
analysis
• He will explain why good social media analysis
is crucial for your content marketing strategy
Contact us for more information: [email protected]
Why dashboards are crucial
> Reporting
• Choose the best-fitting metrics to set up an easy-understandable report
> Adjust your own strategy
• Use appropriate metrics to deepen your understanding of your competition
• Pick metrics to control the performance of your content
> Brings the team together
• Go straight into the strategy discussion • People are easily able to work together
> Everybody is on the same page
• Same data accessible for the whole team
• Shared dashboards save time for the
whole team
Contact us for more information: [email protected]
Dashboard Type Important Metrics Purpose
KPI KPI Table/Radar, Audience Change, Post/Interaction by Time, Response RateReport to clients, easy understandable and most important KPI’s
Content Strategy Post tables, Hashtag Detection, Performance by day/time, Performance by content type
Control your own strategy and adjust, if necessary; See when posts performing best
Customer Support Questions Table, Response Time, Key Influencers Check if competition is using social media as customer support channel and adjust your own strategy
Keyword Search Keyword quantitative and qualitative tables Identify relevant keywords influencing your strategy
By Social Platform Selected metrics of that platform Reflect exclusively the performance of certain platforms
Different Dashboards - Different Purposes
Happy Analyzing!
Contact us for more information or to setup a custom metric for you: http://quint.ly/start_trial_now
To keep up-to-date, follow us on Twitter @quintly
