Custom Dashboard Configuration

Fast Food Industry as an example

Custom Dashboard – How and Why •  With quintly you are able to track your social media activities and compare to your competition •  As every company has different needs and wants it is

easy to customize dashboards •  In the following we separated one dashboard in different screenshots to explain each metric •  Here we built a custom dashboard tracking the performance

of fast-food brands o  Created three columns, one for each network o  The rows are correlated to each other o  In the first slides information are more general analyzing the audience

by country and key metric tables o  Later we are digging deeper into hashtags and interactions

1. Audience Separated by Country

2. Overall View of Audience ★ Custom Audience Change •  Here you are able to see

how the audience change channel specific

•  Identify which channels are the best to be active in

•  Based on your custom benchmark

Overall Interaction Rate •  Check in which channel your

audience is interacting with you or not

•  Benchmark your findings with your competition

> YouTube is performing best in this example

Overall Posted Content •  Find where you or your

competitors focus on •  Adjust your activities,

if necessary

> Of course, Twitter should have the most posted content

3. Key Metrics Table •  Enhance your understanding of players in the market

and how they perform - channel specific •  This basic metric helps to understand the positioning of

companies and brands more clearly in that network •  Sort these metrics however it suits you: Amount of Followers / Fans,

Tweets / Posts, Re-Tweets and other interactions

4. View Content Itself •  It is possible to rank the content anyway you want to •  Enhance your understanding of a post´s performance •  See interaction-rates, favorites and all other

metrics at a glance

> You are able to link it to the network directly

5. ★ Hashtag Detection •  Detect trends with this custom metric •  See where your competition is interacting •  Check out what is happening in your industry right now

and start to engage with people

6. Interaction Comparison •  When do you post vs. when is your audience online •  Interaction is all about timing, so decide when you post or tweet •  Benchmark your activities to competition and adjust your activities,

if necessary

7. Interactions II •  Digging deeper into interactions •  Understand how people are talking about you •  See and understand what your competition is doing > Perhaps consider Twitter mentions as meaningful interactions

8. Response Time •  Control yourself o  In this example Chipotle is performing very good: most shares, most

mentions, highest response rate and fastest response time > Perhaps there is a correlation?

Track and benchmark your social media performance

@quintlyapp