Purple Cow Leadership

June 6, 2012

PURPLE COW LEADERSHIP…

the way of the entrepreneur.

The President’s Forum of Philadelphia

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Purple Cow

Author: Seth Godin

Something….

PHENOMENAL

COUNTERINTUITIVE

EXCITING

FLAT OUT UNBELIEVABLE

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Definitions

Word

Purple Cow

Brown Cow

Virus-worthy

Safe

Very good

Sneezers

The Big Moo

Anxiety

Customers

Fitting in

Definition

Something or somebody remarkable. Worth talking about.

Worth noticing

Boring stuff. Invisible.

Potential to spread.

Risky.

The opposite of remarkable.

The spreading agents of an ideavirus. The ones who launch

and maintain ideaviruses.

The extreme Purple Cow. The game changing innovation.

False fear that corrupts your life.

Your best advisers.

Failing.

Where do entrepreneurs live and work?

SEE THROUGH THE EYES

OF THE CUSTOMER

“Remarkable is not in the eyes of the marketer. It doesn’t matter one bit how hard you have worked on something or how cool you think it is. It’s up to the consumer. If the consumer thinks it’s worth remarking about, then you’ve got a purple cow.”

Seth GodinThe Big Moo

Entrepreneur Defined:

“One who helps launch a new venture

or enterprise and accepts full

responsibility for its outcome”

French Economist, Jean-

Baptiste Say first coined

the term in the 1800’s.

Creative Destruction

The way in which entrepreneurs change

business norms through innovations,

processes and/or products.

Joseph Schumpeter

Austrian – Hungarian –

American Economist

1883 – 1950

20 Characteristics of the Entrepreneur

Pick your Top Three


1. Self Confidence


2. Eye for the opportunity


3. Strong Work Ethic


4. Discipline


5. Goal Orientation


6. Independent thinker


7. Predisposition to be

his or her own boss


8. Risk Tolerant


9. Strong Willed


10. Fiercely Competitive


11. Never, Never, Never

Quit Attitude


12. Ability to learn

from failures


13. Inspire and

energize others


14. Attention to detail


15. Passion & Purpose


16. Visionary


17. Leadership qualities


18. High Energy


19. Creative and

innovative


20. Relationship Network

Characteristics of the Entrepreneur

What do you think?

Today’s Program

Celebrating and recognizing entrepreneurship

Purple Cow Leadership

Business

Transcript of Purple Cow Leadership