Promoting Your Coaching Services with Podcasting

Aim For What You Want! Aim For What You Want!

Proven Systems for

Making More Money,

Working Less, and

Enjoying Better Work

Life Balance

©1992-2015 Anne M. Bachrach. All rights reserved.

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Aim For What You Want!

Business

Success Books


Promoting Your Coaching

Service with Podcasting

Keys for Being Highly Successful in Business and Life

Anne Bachrach, The Accountability Coach™

(c) 1992-2015 Anne Bachrach, The Accountability Coach(tm)

http://www.accountabilitycoach.com/

coaching-store/inner-circle-store/

Proven Systems for Making More Money, Working

Less, and Enjoying Better Work Life Balance

Session Topics

• Benefits of Podcasting?

• How to do it?

• What do I do first to get started?

• What I specifically did to set up my podcast

in 2008

My Podcast: 4,941,533 downloads as of 10/28/15

http://itunes.apple.com/podcast/account

abilitycoach.com/id290547573


Session Concepts

"Focused mind power is one of the strongest

forces on earth." -- Mark Victor Hansen

http://itunes.apple.com/podcast/accountabilitycoach.com/id290547573



• Credibility / Reputation / Authority

• Generate Leads / Drive Traffic

• Branding

• A Marketing Leg in Your Business Plan

• Generate Revenue

• You enjoy sharing, giving, ???

• You have a lot to say

• Repurpose your shows and create ____

• What else? ____________________

Benefits of a Podcast?


• Choose your Podcast Topic

• Define your Niche

• Name your Podcast/Business

• Secure your Website URL (ex. BlueHost)

• Create your Logo & Show Artwork

Define Your Podcast Show

Decide on the format of your show

• Audio or Video or both

• Length

• Consistency / Frequency

• Interview or Topic-based or both

• Self-host or Co-host

• What is Your Call To Action (CTA)?

Define Your Podcast Show


• Recording (computer, microphone,

recording and editing software)

– Software (Audacity, Adobe Audition,

GarageBand (mac))

• Google HangoutsOnAir (for video calls)

• Skype (for audio and/or video calls)

• Media Hosting (Libsyn- use promo code

FIRE for 2 months free or SoundCloud)

Necessities


• Domain Name (ex. theaccountabilitypitbull.com)

• Where will you host?

• Who will build it?

• Email marketing system?

– Aweber, Mailchimp, Constant Contact,____ to

start)

• Email opt-in on Homepage with Free Giveaway

• Social Sharing plugin for your website (ShareThis,

etc.)

• Facebook Business Page, Google+, YouTube,

Pinterest, Linked-in, Twitter, etc.

• Royalty Free Music

Choose Your Platforms

Sign Up for a Free Podcast Course Today

Register for Access:

http://tinyurl.com/q4cxnau

• Decide on Format for your Show

• Get all the necessities

• Have the Recorded MP3 with Adobe Audition (export the

MP3 audio) or Audacity (including Intro and Outro)

• Tag MP3 with ID3 Editor (www.pa-software.com)

• Upload to Media Hosting Area – LibSyn (or Amazon S3

account or Hipcast) – feeds iTunes and Stitcher and

Soundcloud (Note: Use offer code “FIRE” for 2 free

months with LibSyn) Submit the RSS to directories (only

once – in the beginning and then automatic)

• Schedule to release when I want – Big Day Beau Splash!

• Publish regularly – can schedule them out

• Review Podcast (click on scheduled to release button for the

release to double check everything)

• PROMOTE like Crazy!!!!

• Get Sponsors who pay you $.

General FLOW


http://www.pa-software.com/



• Search for Podcasts you are interested in and then

listen to how they conduct their show and this can

help you decide how you want to create yours. http://itunes.apple.com/podcast/accountabilitycoac

h.com/id290547573

• Social Media Marketing World (has sessions for

Podcasters in addition to a lot of other areas) http://www.socialmediaexaminer.com/smmworld/register/

• Podcaster Only Events (Search for them)

• Podcaster’s Paradise Group with John Lee Dumas

• Facebook Groups for Podcasters

• Linked-in Groups for Podcasters

Get Connected





http://www.socialmediaexaminer.com/smmworld/register/

Sign Up for a Free Podcast Course Today

Register for Access:

http://tinyurl.com/q4cxnau

Join the FREE Silver Membership and receive 10%

off on ALL products and services, along with having

access to many FREE resources to help you achieve your goals.

http://www.AccountabilityCoach.com


Register to get Access to the 30-Day Business

Accelerator Course FREE Trial

https://www.trainengage.com/Home/Course/31

Register to get Access to the No Excuses- Make

More Money Business Success Course FREE Trial





“Your reality becomes what you focus on.”

Anne Bachrach

The Accountability Coach™

The Results Accelerator™

“If you believe you can, and believe it strongly enough,

you’ll be amazed at what you can do.”

– Nido Qubein

Register for Access to the Free Podcast Course:

https://bd140.isrefer.com/go/fpca/annebachrach/


or use: http://tinyurl.com/q4cxnau

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Aim For What You Want! Copyright © 1992-2015 Anne Bachrach. All rights reserved.

Important Legal Notice

This Webinar and all content on these slides are the intellectual

property of A.M. Enterprises and Anne Bachrach. These slides are

for individual use only. Conversation and / or use of these slides,

or any of their content, to any medium without the expressed

written consent of Anne Bachrach and / or presenting them to any

group, in whole or in part, is expressly prohibited and a violation of

the copyright laws that protect this intellectual property.

Thank you in advance for being respectful and honoring our

intellectual property.

© 1992-2015 Anne Bachrach, A.M. Enterprises

For further information contact:

Anne Bachrach

858-456-0160

http://www.AccountabilityCoach.com

[email protected]


mailto:[email protected]

Promoting Your Coaching Services with Podcasting

Business

Transcript of Promoting Your Coaching Services with Podcasting