PRINT & WEB

Portfolio Sneak Peek

Listen.Plan.Execute.

Headquartered in the heart of Newmarket, Ontario, we are an independent team of creative thinkers that define and build brands by leveraging both traditional print and digital technology. We create meaningful experiences by marrying design and technology to generate results for your business, brand and those inspired by it.

Above all, we are your creative partners.

FINDING THE PERFECT BALANCE BETWEEN BUSINESS AND DESIGN

We achieve this balance by understanding your project needs and requirements and defining a solution that creates value for your brand. With your needs in mind, plus a dash of our homebrewed creativity, we collaborate and implement solutions that are both inspiring and purposeful.

WHAT DO WE DO?

We are a multidisciplinary agency that provides value-based solutions for all of your digital and print creative requirements. Our teams competencies span across both print and digital platforms including, but not limited to programming proficiencies, versatile design capabilities and writing expertise for a seamless, integrative approach to all of our projects. Were dedicated to finding new ways of linking technology, design and remarkable storytelling.

Our main goal in each projecttraditional print, digital or integratedis to collaboratively design and implement solutions that align with a clients vision for a project while providing measurable results. We accomplish this by gaining an acute understanding of a clients business, pain points and goals and we blueprint the best strategy for a particular project.

Our PhilosophyWhere Consulting and Collaboration Intersect

Our process stems from both a consultative and collaborative approach which is vital to the success of a creative partnership.

Why you ask? We believe there is value in combining ideas, collective decision-making and cooperation. This ensures that our clients are satisfied with the outcome of their projects and also gives us the opportunity to piece together something remarkable. We work with our clients, not just for our clients.

We practice a content-first approach by starting with the basics and the sometimes overlooked, the messaging. This may mean we use client provided content, or we write really awesome copy, but it is always the first and most crucial step. Content insights guide and direct the workflow of every project, whether a traditional print piece or a website. After all, intelligent messaging promotes intelligent design, and therefore superior user-experience.

HOW WE SUPPORT OUR CLIENTS

We not only aim to educate, to inform and to identify our clients needs quickly and efficiently; our end goal is to provide them with the best tools and resources to help them reach their business objectives.

We spend a significant amount of time getting to know and understand our clients; their unique business needs, their pain points and their expectations for the project. This gives us the opportunity to discuss and blueprint the best creative solutions for project requirements. Our creative process requires information gathering and brainstorming, building a goal-directed strategy and blueprinting, designing and building, reviewing and testing and launching the final project.

Lets get started!

During our first meeting, you can expect thoughtful and purposeful questions which will help uncover your project needs and goals, so we can cultivate the right creative strategy for your unique needs.

+ client interview and communication + completing discovery documents + defining project requirements and goals + understanding pain points and unique needs + defining target audience + understanding personas and industry market

After we collect this information we consolidate it, ponder it, and then build a roadmap to plan the best route to tackle your project. This process includes defining the purpose of the project and all the elements that will bring it to life. We iron out the details and select the right step-by-step solution to propel your project vision into reality. Whether it is creating a detailed sitemap for an online project, or a written concept development for an ad campaign, this is where we finalize the approach and confirm the nitty gritty details.

+ project brief + defining overall concept for project + defining project objectives + determining tone for creative + project blueprinting and planning + identifying and creating new efficiencies for projects

THE RESEARCH:

Information Gather and Brainstorming

THE PLAN:

Blueprinting and Building A Goal-Directed Strategy

With a thorough understanding of project goals and requirements, and a plan of action in place, were ready to apply our strategic planning. Our iterative approach to all projects ensures our clients active participation and approval of defined project milestones to ensure we are on track with project requirements and that you love what you see. This can include but is not exclusive to:

+ designing custom creative either for print or digital projects + website development + completion of project tasks according established project timeline + client review of predetermined project milestones, based on approved rounds of feedback

Our next step involves a magnifying glass and a fine-tooth comb to ensure we have captured all required project requirements. We are diligent workers and we iron out the the kinks before the project ends up in your hands. We go through a series of checklist items to ensure your project launch is successful whether it requires meticulous proofreading and copy editing, preflighting for print production, or quality testing:

+ ensuring all client feedback is addressed + proofreading and copy editing + print preparation and production + project preflighting + thorough quality assurance + alpha and beta testing + cross-browser and platform compatibility testing + integration of any required analytic tracking tools + ensuring the website meets AODA compliance standards, if applicable + ensuring outstanding errors are addressed

THE WORK:

Ideation, Design, Development and Beyond

THE REVIEW:

Quality Assurance

Last but not least, at RC Design, our clients represent much more than a project. They represent long-term creative partnerships. As your creative partners we are here to support you throughout the launch of your project and be an on-going support system. We aim to be a resource to our clients, to educate and inform them, as well as identify on-going project needs efficiently. Like a true creative partnership, there are no unexpected surprises.

+ ongoing partnership + ongoing support + ongoing success

THE PARTNERSHIP:

Future Support

Partial Client List

FINANCIAL & PROFESSIONAL SERVICES

+ Corporate Executive Board (CEB) + Salida Capital + Northwind Solutions + Benson Kearley IFG + Alpha North Asset Management + Aston Hill Financial + Propel Capital + Horizon Beta Pro + Business Knowledge Initiative + Shared Digital Infrastructure + SGGG Fund Services Inc + RP Investment Advisors + Epstein & Associates + Roadhouse & Rose Funeral Home + Smith Rogers + York Region Money Coaches + Smith, Sykes, Leeper & Tunstall + Bateman Graham & Fitzpatrick + Charney Lawyers +

GOVERNMENT & COMMERCE

+ Newmarket Chamber of Commerce + John Taylor - Newmarket Regional Councillor + Midland PUC + Newmarket Hydro + York Region Childrens Aid Society + Durham Childrens Aid Society + Toronto Childrens Aid Society + Region of York + The Town of Newmarket +

RETAIL & HOSPITALITY

+ The Pickle Barrel + The Rock at Red Leaves + Lemonberry + Colortown + Cachet Restaurant + Joia Ristorante + Magna Golf Club + Wiseys Pies

ADVOCACY & SUSTAINABILITY

+ Salida Capital Foundation + Neighbourhood Network + Belindas Place + Newmarket Childrens Dream Foundation + Gisimba Orphanage + SOAR Dog Rescue + Boxer Rescue Ontario + Smart Commute + Yellow Brick House + Southlake Regional Health Centre Foundation + Blue Hills Child and Family Centre + Aurora Sports Hall of Fame + Community Living +

HEALTH & WELLNESS

+ Magna Health Centre + Health With Care + Aurora-Newmarket Family Health Team + Janssen-Ortho + Magna Wellness +

BUILDING & MANUFACTURING

+ Beaver Machine Corporation + Royal Envelope + MS Filter Systems + Albany Pump + CFA Industries + Magna International + KTI Ltd + CAM Packaging Systems + GEO Kelson & Associates + Packaging Logistics + Countertop Magic + McDonald Custom Builders Inc.

Our Services

Traditional Print Design

+ Visual Identity and Branding + Brochure and Book Design + Packaging and Product Design + Exhibition and Tradeshow Design + Annual Report Design + Corporate Communications + Brand Standards Guides + Signage and Wayfinding + Print Production Management + Advertising Campaigns + Photography and Illustration

Website and Custom Application Design & Build

+ Interactive Design (UX/UI) + Custom Application Development + App Design and Development + Content Management Systems (CMS) + Responsive Website Design and Development + SEO and SEM Services + Keyword Research + Website Maintenance, Support

and Cloud Hosting + Analytics and Metrics + Digital Annual Reports + Digital Corporate Social Responsibility

Reports and Websites + Digital RFP and RFQ Consulting and Creation + Animation and Motion Graphics

TECHNICAL PROFICIENCIES FRAMEWORKS & PLATFORMS

+ HTML5 + CSS3 + LESS + JavaScript + jQuery + Node.js + PHP + WordPress + Drupal + SQL & MySQL + AJAX/XHR + XML + RSS + Apache + NGiNX

Copywriting

+ Content Strategy Development for Digital and Print Projects

+ Creation of Unique and Persuasive Website Copy

+ Evaluation, Reworking and/or Editing of Website Copy

+ Editing Services + Persona Development + Target Audience Evaluation and Development + Social Media Content Production + Integrated Marketing and Advertising

Campaigns + Print and Integrated Campaigns + Brochure Writing + SEO Blog Topic Generation and Writing + Proposal Writing and Report Writing + Creative Writing Pieces

Marketing Strategy & Planning

+ Creative Strategy and Marketing + Competitive Analysis + Market Research + Brand Development and Creation + Strategic Content Development + Account and Project Management + Marketing and Communications Consulting

Advertising

+ Integrated Advertising and Marketing + Press Advertising + Billboard Advertising + Mobile Billboards + Print Advertising + Digital Advertising + Social Media Advertising and Marketing + Experiential Marketing + Direct Mail Marketing + Email Marketing

Digital

Neighbourhood Network

Neighbourhood Network is a non-profit community-based organization that brings together volunteers with local charities that assist Newmarket and Aurora residents in need. Their website, while attractive and seemingly current, needed some enhancements to make it the resource staff needed it to be. While one of the main purposes of the website was allowing people to find volunteer opportunities, the search engine was obtaining zero results. In addition, the client needed to be able to update the website quickly and often, keeping up with the heavy demand in the area for volunteers in a variety of capacities.

RC Design created a new, responsive website that allows for ease of use through a unique and easy-to-navigate user interface. Areas that were heavier with information were broken down into smaller, more digestible blocks of copy with visuals to support the content. Video, RSS feeds and social media links were all added to appeal to a variety of ages and to increase their SEO standings. New functionality was introduced with the addition of the volunteer and partner portals: the partner portal allows partners to find out details about those volunteering for their opportunities, while for volunteers, personalized volunteer opportunities are delivered to members based on their interests. Finally, verbiage that is conversational in tone incites action in the readerand as a result Neighbourhood Networks database of volunteers is growing.

Magna Wellness

The Good for You website was designed to provide knowledge and insight about health and wellness to Magnas employees in a digital format. The design is aligned with that of the Good for You newsletters, possessing the same compelling visual style and interesting presentation of content, in order to create consistency across visual communications. The website is stocked with informative health articles, videos, tips, quizzes, health calculators, and much more. Pairing this compelling content with the inviting design creates a space that evokes trust from its users, and provides them the information they need to lead healthier and more productive lives, both at work and at home!

Aston Hill Financial understands the marketplace, can navigate in uncertain financial circumstances and works with clients to maintain transparency and increase the value of their assets over the long-term. Unfortunately their website was dark, uninviting and impossible to update in a timely manner. Thats where we came in.

We truly partnered with Aston Hill to create a website that tells clients exactly what they need to know. Pertinent information is easy to access, and the design is modern and sleek, yet timeless. It is a very customized websitewith a Content Managed System enhanced with the ability to create performance report PDFs, receive real-time pricing feeds and a built-in blogging tool.

Its an understatement to say we are proud of the way this site turned out. But even more so, we are proud of the partnership weve created with this amazing client. The sky is the limit.

Aston Hill Financial

Kempac offers random packing at a competitive price, produced from prime resins with the highest quality in mind. We created a sleek website that features these quality products, primarily driven by large, eye-catching imagery and a clean, linear design. In addition, the website is responsive, reformatting for computer, tablet, and mobile and every device in between.

Kempac

Paul Harte Professional Corporation

Paul Harte Professional Corporation is headed by Paul Harte, a leading medical malpractice trial lawyer with over 20 years of experience. They specialize in medical malpractice law, and have established a reputation for excellence in this complex area of the law, having helped victims of medical error all across Canada. When they file a lawsuit, the medical defence takes it seriously.

Taking this reputation into consideration, we developed a sophisticated and elegant responsive website that portrays the firm as the trusted source that they are. To portray this message, the tone of the website is set by black and white imagery paired with a strong yet calming blue, and accents of yellow. Since the focus is on medical malpractice, care was taken in choosing imagery that would feel relatable to those who are victims of medical malpractice.

Any Box Today

Any Box Today services a niche in the corrugated box market by delivering custom boxes sized exactly to their customers requirements. In turn, we created a sleek and easy-to-navigate responsive website that is as custom and unique as their product. The shopping experience is distinctly simple, with clearly depicted steps and visuals, and real-time product prices, calculated based on the dimensions the user enters. Talk about dynamic product pricing!

KTI Limited

KTI Limited represents top product manufacturers in the energy industry, targeting market segments like technology, utilities and innovation. We partnered with KTI to establish a digital presence that reflected the knowledge and professionalism demonstrated by their team. By combining concept with function, we created a unique website to serve as a succinct source of information and as a facilitator for growing new and existing partnerships. The multi-layered nature of the Markets menu makes a large amount of information easy-to-navigate, creating an enjoyable user experience. Pairing intelligent user-interface with a thoughtful blend of colour, space, typography and visuals resulted in an online space that emulates KTIs dedication to leading-edge technology and innovation.

Print

Town of Newmarket

For the second year in a row, RC Design was approached to design an annual report for the Town of Newmarket. This year, the report focused on the Town of Newmarket being one of the top ten places to live in Canada.

We capitlized on this wonderful accomplishment by creating an annual report that presented the top ten reasons why Newmarket is top ten in Canada. This was achieved through captivating photography, circular elements, clever typography, and unique printing treatments, all while maintaining the Towns brand.

The combination of the above makes this annual report worthy of its Platinum win at the MarCom Awards!

Newmarket Chamber of Commerce

The Newmarket Chamber of Commerce was looking to drive membership recruitment and increase their awareness within our community, and we were approached to take on this task! Taking a largely conceptual yet hard-hitting and fun approach, we created a direct mail marketing campaign featuring three postcards that convey the benefits of signing up for the Newmarket Chamber of Commerce. Each postcard features simple, catchy copy that unites the playful, humorous image with the message that becoming a member of Newmarket Chamber of Commerce can help grow your business and connect you with the right people.

Blue Hills Child & Family Centre

More than a charitable organization. More than a community resource. Blue Hills is a refuge for struggling children, youth and families of all ages, sizes, and backgrounds. Blue Hills Child and Family Centre supports, equips, educates, protects and inspires.

With these objectives in mind, RC Design has been creating Blue Hills annual reports since 2011, showcasing their yearly accomplishments and acknowledging their supporters in a captivating yet informative way. The reports feature a bright and playful colour palette, compelling imagery and custom charts that help make the information digestible.

Magna Wellness

The Good For You newsletter spawned from a desire to create a culture of wellness within Magna by encouraging all of its employees to think about their health. The result is a fun, yet informative newsletter that approaches all areas of health from physical to mental and emotional in an entertaining and interactive way. Each edition features a bright colour palette, interesting typographic treatments, photographs, and custom illustrations, all of which make the information easy to digest and compelling to read.

As creative partners, we have had the opportunity to design a collection of advertisements for Benson Kearley IFG. While each ad is unique, they all emphasize how personal relationships with their customers is what is of interest, reflected in their motto, Its all about our customer. Clever concepts and concise messaging, paired with eye-catching imagery and typographic treatments, make for compelling marketing pieces that reflect BKIFGs friendly approach to business and a genuine care and appreciation for their customers.

Benson Kearley IFG

Newmarket Chamber of Commerce

The Newmarket Chamber of Commerce approached us to partner with them in the creation of their new quarterly magazine, Your Business. While Your Business already existed as a monthly newsletter, NCOC wanted to create a publication that was more informative and beneficial for its members, and would engage a different market than their newsletter had. We created a professional, fresh and sleek design that was carried through from front to back cover and everything in between. While the magazine is text-heavy, we made it easier in the eye by using interesting type treatments, pops of colour and icons.

Beaver Machine Corporation

Versatile. Durable. Trusted.

As the leading vending machine manufacturer, Beaver Machine Corporation has maintained their reputation by developing and producing the most accurate mechanical rotary coin acceptor in the world. The machine offers options of accepting multiple coin combinations and the ability to filter through currency not meant to be accepted.

The trick was transferring the superb function of the machine to an identity and print material that was just as versatile.With a legacy spanning over 50 years, it was important for Beaver to keep their long standing history in motion to maintain the childhood brand we all know and love.

So we adapted the nostalgic emblem, created savvy stationary and print material and added our two cents; a splash of youthful colour that compliments the durable nature of the equipment Beaver makes.

PFLAG

Working closely with PFLAG, we ignited a campaign that helped alter the publics view of gay, lesbian, bisexual and transgender community and shed a light on the impacts of oppression, segregation and hate that often accompanies the harsh reality faced by the LGBT community. RC Design developed and designed an impactful billboard that illustrated human connection and cooperation through simple yet impactful copy and a single, strong image. The concept illustrates themes of understanding, harmony, love and acceptance human needs because we are all human. Following the success of the billboard, we created an accompanying poster and banner stand that was featured at PFLAGs second annual charity gala.

Lake Simcoe Region Conservation Authority

Behind the recognizable logo of the Lake Simcoe Region Conservation Authority (LSRCA) is more than just a message of conservation. At its core, it stands for leadership and hard work; a flagship in the restoration and protection of the environmental health and quality of Lake Simcoe and the watershed. We were happy to have the opportunity to design their 2014 annual report. Keeping the importance and achievements of the LSRCA in mind, the design includes earthen elements such as soil, local wildlife and flora and focuses on the variety of different aspects the authority protects.

Benson Kearley IFG

An identity is the very essence of who a company is, what they do and where they want to go. A strong identity and brand can alter perceptions, improve customer relations, elevate experiences and heighten stakeholder value.

Benson Kearley had these desires in mind when they contacted us to design a corporate identity for them as they merged with IFG, becoming Benson Kearley IFG.

Their specific business model is based around their customers and the companys commitment to a broad spectrum of insurance needs.

Their new identity needed to communicate their integrity as a company in whole, and instantly represent their values to their audience.

We were tasked with coming up with an identity that represented their values as a business as it was representative of so much more than the acquisition itself.

Neighbourhood Network

V O L N T E E R

All we need is

Discover your volunteerpossibilities through

Neighbourhood Network today!

905-726-3737nnetwork.org

U

AURORA VOLUNTEER STATS

Neighbourhood Network is an energetic non-profit organization that facilitates community volunteer opportunities.

They redefine the standard of community involvement by filling the gap between those in need and those willing to help.

RC Design has worked with Neighbourhood Network since its inception on all marketing materials, from their brand to their website and print collateral. Through this partnership, we have created numerous advertisements promoting Neighbourhood Network and their programs. Through compelling concepts and clean, bold design elements, the advertisements communicate the benefits of giving back and volunteering.

York Region Money Coaches

If youre looking for financial advice to better budget your money, then York Region Money Coaches is who you want to work with! Along with a logo, business card, and website, we designed a two-page advertisement that emphasized YRMCs method of working closely with clients to tailor strategies for the individual familys financial priorities.

Joia Ristorante

Delicious!At Joia, brothers Marco and Eungeio have been creating culinary masterpieces since 1997. Theyre all about Italian food, local ingredients and from-scratch recipes. With such dedication to genuine flavours, it was time to indulge in some inspirational direction for their brand. RC Design created an easy-to-navigate website with beautiful background imagery to showcase menu and wine options. Following the websites revamp, a highly successful direct mail campaign and microsite for wine tasting contest. With a phenomenal response rate of nearly 10%, the campaign brought wine connoisseurs and fine diners from around the GTA.

Identities

Identity & Logo Design

241 Main Street South, Newmarket, OntarioL3Y 3Z4 905.898.5026

www.rcdesign.com