Presentatie social media technical meeting Qompetence feb 2013
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Transcript of Presentatie social media technical meeting Qompetence feb 2013
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Technical Meeting Social Media
Teun Klos
manager marketing & communicatie SYSQA
@teunklos #tmqompetence
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28-08-1922
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22-01-1967
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Internet (communicatiekanaal)
• Eerst zenden (e-mail, website)
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Internet – sociale media
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Internet – sociale media
“Social media zijn de online tools en platforms die mensen gebruiken om
hun meningen, inzichten en ervaringen met elkaar te delen.”
Koster en Van Gaalen - 2010
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Maslow
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Authenticiteit
Accountability
Transparantie
Bron: Budeco Social Trends
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Authenticiteit
Accountability
Transparantie
Bron: Budeco Social Trends
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Authenticiteit
Accountability
Transparantie
Bron: Budeco Social Trends
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Authenticiteit
Accountability
Transparantie
Bron: Budeco Social Trends
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Bron: Budeco Social Media Ambitie Model
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Observeren
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Observeren
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Reageren
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Reageren
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Participeren
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Faciliteren
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Faciliteren
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Creëren
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Creëren
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Innoveren
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Bron: Budeco Social Media Ambitie Model
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• 11,6 miljoen accounts• 9,8 miljoen accounts in Nederland• 5 miljoen unieke bezoekers per maand in Nederland
• 901 miljoen accounts• 7,2 miljoen accounts in Nederland• 8,9 miljoen unieke bezoekers per maand in Nederland
• 500 miljoen accounts• 3,2 miljoen accounts in Nederland• 4,2 miljoen unieke bezoekers per maand in Nederland
• 161 miljoen accounts• 3,2 miljoen accounts in Nederland• 3,6 miljoen unieke bezoekers per maand in Nederland
• Elke minuut wordt er 60 uur aan videomateriaal geupload• Elke dag worden meer dan vier miljard video’s bekeken• 8,8 miljoen unieke bezoekers per maand in Nederland
• 170+ miljoen account• 800.000 unieke bezoekers per maand in Nederland
Medio 2012
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Zorg ervoor dat:- Je gevonden wordt
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Zorg ervoor dat:- Je gevonden wordt- Je ook buiten je netwerk gevonden wordt
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Zorg ervoor dat:- Je gevonden wordt- Je ook buiten je netwerk gevonden wordt- Mensen je kiezen
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Zorg ervoor dat:- Je gevonden wordt- Je ook buiten je netwerk gevonden wordt- Mensen je kiezen- Mensen aan je blijven denken
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Zorg ervoor dat:- Je gevonden wordt- Je ook buiten je netwerk gevonden wordt- Mensen je kiezen- Mensen aan je blijven denken- Je bereikbaar bent
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http://www.linkedinlabs.com/inmaps
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• microblog• eigen naam, foto, bio, • www (geen shortener)• niet private
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• Tweet, Tweep
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• Tweet, Tweep• @
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• Tweet, Tweep• @• #
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• Tweet, Tweep• @• #• RT, MT, DM
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• Link shortener (bitly.com)• Google op Twittertips (o.a. handige apps)• Tweet regelmatig, minimaal 3x per week
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• microblog• eigen naam, foto, bio, www, niet private• mensen volgen essentieel
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• microblog• eigen naam, foto, bio, www, niet private • mensen volgen essentieel• stel vragen, start discussies
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• microblog• eigen naam, foto, bio, www, niet private • mensen volgen essentieel• stel vragen, start discussies• privé ok, afhankelijk van je doelstelling met mate
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• Wat wil je uitstralen? Hoe wil je dat men je ziet?
• Wees authentiek, maar benadruk die punten• Handel naar je eigen ‘kernwaarden’
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Internet – sociale mediaContent is niet moeilijk:
• Wees transparant en authentiek
• Conversaties zijn kansen
• Linkedin gewoon doen!• Zorg voor een goed profiel• Maak connecties• Laten weten wat je doet, zoekt en vindt
• Facebook• Niets moet, maar alles kan
• Twitter• Proef, observeer en voor je het weet wil je meer
Help je mee om Qompetence verder te profileren en laten profiteren?
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www.facebook.com/welkom.bij.qompetence
@Qompetence #tmqompetence
www.linkedin/company/qompetence