Presentatie Carrefour
34
description
GfK DigiTension Conference @ Lamot Mechelen, September 23rd. http://www.gfk-events.be/en/
Transcript of Presentatie Carrefour
Creating a Connected Consumer Experience
Introduction of Geoffroy Gersdorff by Karina De Cock
Change happens at the edge of your market …
Key Take Aways
Decoding Tomorrow’s Smart Shopper
A Continent / Country wise Pattern Of Omni-Channel Shopping, Differences being Industry driven
Showrooming • Respite?
Omni-Channel • coming
soon to your category!
Mobile• not yet
mainstream
Can we be Friends?
GfK Futurebuy 2014
Belgian study with global GfK
benchmarks across 17 industries
Geoffroy GersdorffDirecteur Marchandises Carrefour Belgium
Creating a Connected Consumer Experience
Sinds 1963
WEB SITES
POP-UP STORE
SOCIAL NETWORKS
NEW E-RETAIL PARADIGMS
More demandingBetter informed
More choiceAdvice
CLIENT EVOLUTIONS
1
Click & Mortar Pure Players
NEW COMPETITORS
2
SUPPLIERS
WORLD WIDE COMPETITION
3
FOOD VS NON FOOD
4
FOOD VS NON FOOD
AGILITY IS KEY5
OUR CONVICTIONS
Caisse
Scan’ Lib
Bornes
Ecrans magasin
En rayon
Accueil
Tablette
SmartPhone
SMS
Réseaux Sociaux
Ordinateur
Courrier / Catalogue
Les magasins
Le digital
Store to Web
Web in store
Connected Store
THE IMPORTANCE OF BRICKS
SERVICE AS A DIFFERENTIATOR
Logo mummer drive + foilm
Caisse
Scan’ Lib
Bornes
Ecrans magasin
En rayon
Accueil
Tablette
SmartPhone
SMS
Réseaux Sociaux
Ordinateur
Courrier / Catalogue
Les magasins
Le digital
Store to Web
Web in store
Connected Store
THE IMPORTANCE OF SERVICES
See & touchAvailabilityAfter sales
CheapEasyFast
perdu
VISION vs WAY
CHALLENGES
CULTURAL CHALLENGE
BACKOFFICE CHALLENGE
ECONOMIC CHALLENGE
TERRA INCOGNITA
YESTERDAY, NOW AND TOMORROW
