Robin Boon, Elena Smirnova, Laurence Verpoort, Lien Vermeire

• Presentation and realisation• Cooperation with M• Communication & marketing• Grant Proposal• SWOT-analysis

Presentation & Realisation

• Our initial assumption: Students (age 18 until 25) no longer know the old Classic Hollywood movies.

Presentation & Realisation

• Target audience: fixed from the beginning• Overview of different ideas:

- movie-marathon (5-6 movies/one night)- first movies of famous icons- atypical roles of famous icons

• Advice Hesling: 1920’s-60’s movies unseen and unknown by target audience start from contemporary, popular references to get students interested

Presentation & Realisation

• 5 aspects that haven taken on a second life in modern culture:- A quote: “Frankly, my dear, I don’t give a damn”, Gone with the Wind (1939)- A scene: passionate love scene at the airport, Casablanca (1942)- A soundtrack: Over the Rainbow, The Wizard of Oz (1939)- An icon: Audrey Hepburn, Sabrina (1954)- First Academy Award: Wings (1927)

Presentation & Realisation

Screenings:• Location : M Museum• Program: 5 consecutive Thursdays in April – May

26 April 2012 19.30 – 21.50 Wings3 May 2012 19.30 – 21.15 The Wizard of Oz 10 May 2012 17.00 – 19.00 Gone with the Wind part 1 break

20.00 – 22.00 Gone with the Wind part 217 May 2012 19.30 – 21.15 Casablanca24 May 2012 19.30 – 21.30 Sabrina

• Free admission

Presentation & Realisation

Framework• Exhibition

- by students, for students- Mecenas students- example: storyboard Gone With The Wind (modern version in comic book form)

• Guest lectures- professor Jan Baetens, professor Willem Hesling, Phd-student Tom Vercruysse- 15 minutes introduction

• Handouts - English & Dutch version- synopsis, first reviews & fun facts

Cooperation with M

• Combining the classic and the modern- architecture- collection

• Stimulate creativity & allow young artistic talent to experiment

• Target audience: lack of students visiting the museum

Cooperation with M

Marketing & Communication

• Competition- Kinepolis and Cinema Zed - perfect balance of commercial (more than Zed) and alternative (more than Kinepolis) cinema

• Poster mix of classic images and pop-culture

Marketing & Communication

Advertisement- Veto: €120 (€40/week)- Dienst Cultuur- student organizations

Marketing & Communication

Social media & website- Facebook - wordpress page with all information(projecthollywood.wordpress.com)

Marketing & Communication

Promotional videos - make students recognise modern references to

Classic Hollywood Culture

Somewhere Over the Rainbow

Grant-proposal

Dienst Cultuur KULeuven, € 1528,40

1. Income : € 0

2. Expense : – Exposition & film screening– Promotion – Unforeseen costs (€200)

Grant-proposalLocation 0 €

Copyright - Screening Rights• Films• Montage

- Music Rights - TaxesTotal:

5 * 76 € = 380 €100 €5 * 11 € = 55 €6% * 435 € = 26,10 €561,10 €

Filmic material 8,55 € (copy of Wings)

Projection material 0 € (KULeuven)

Record material 0 € (KULeuven)

Reimbursement students (material)

20* approximately 25€ = 500€

Reimbursement guest lecturers 5 * 20€ = 100€

Printing 5 * (65*0,05€) = 16,25€

Total: 1185,90 €

Grant-proposal

Logo 0 €

Printing - Flyers (A5, 500 p) - Posters (A2, 50 p)

500 * 0,025€ = 12,50 €50 * 0,20 € = 10 €

Advertisements - Student organisations - Veto

0 €120 €

Total: 142,50 €

SWOT-analysis

• Strengths– Free entrance– By students, for students– Popular modern culture

• Weaknesses– How representative can 45 students be? – Bad timing– Specific target audience

SWOT-analysis

• Opportunities– M-Museum : win-win situation– Educational but entertaining– Geographically transferable

• Threats– Competition– Threshold