POST SHOW REPORT - ttfotm.com · OTM Post Show Report I Mumbai & New Delhi 2013 I 2 The response...

POST SHOW REPORT

2013MUMBAIIndia’s Biggest Travel Market8, 9, 10 February(Trade Visitors : 8, 9, 10 Feb, General Visitors : 10 Feb)

Followed by :NEW DELHIIndia’s Second-Biggest Travel Market14, 15, 16 February(Trade Visitors : 14, 15, 16 Feb, General Visitors : 16 Feb)India Travel Market Share

Post Show Report

OTM 2013 concluded with a record number of visitors attending both the shows at Mumbai and Delhi, lifting India’s biggest B2B travel trade show to a new high. OTM Mumbai received 9,853 and Delhi 6,306 trade visitors. In addition, over 2,500 general visitors attended each show.

Some 1,200 exhibitors from 30 countries and all over India took part in OTM Mumbai and Delhi combined.

This reinforced OTM’s reputation as the top B2B focused travel tradeshow in India, in terms of size, number of participants and trade visitors.

The first two days of both events were dedicated to the travel trade fraternity and drew a hugely positive response. The last days of the fairs were open to all and drew large numbers of travel trade and travellers alike.

The largest international participation came from Sri Lanka, Turkey, China and Thailand – the Partner Countries, with a large pres-ence also from Canada, Philippines, Maldives, Egypt, Macau, Indonesia, Nepal, Bangladesh and Russia – the Feature Countries.

Other international participants included Bhutan, Dubai, Germany, Greece, Hong Kong, India, Mexico, Switzerland, Tanzania, USA and many more, with first-ever participation from Bahrain, Western Australia and Zambia.

Okinawa, a prefecture in the southernmost part of Japan, was this year’s Focus Destination.

A major attraction this year was the Cruise Hub, showcasing leading brands of the global cruising industry. The cruise lines repre-sented in the hub were Star Cruises, Norwegian Cruise Line (NCL), MSC Cruises, Silversea Cruises, Holland America Line, Seabourn Cruises, Windstar Cruises, Royal Caribbean Cruises, Celebrity Cruises, Azamara Club Cruises and Costa Cruises.

An interactive presentation on U.S. visa procedures was made by Monica Shie and Satya Prakash from the Consular Section of the U.S. Embassy, New Delhi. “OTM is a wonderful opportunity for us,” said Shie. “We do these kinds of information-sharing sessions all the time, but here at OTM, we could reach a larger audience. We are really glad OTM gave us the slot.”

Uttarakhand, Jammu & Kashmir, Himachal Pradesh, Kerala, Gujarat and Odisha – the OTM Partner States led participation in the domestic segment. Karnataka, Rajasthan and Punjab also participated enthusiastically as Feature States. Maharashtra Tourism, the Host State in Mumbai had a large pavilion, as did the states of Andhra Pradesh, Assam, Daman & Diu, Goa, Haryana, Jharkhand, Madhya Pradesh, Meghalaya, Puducherry, Sikkim, Tamil Nadu, Uttar Pradesh and West Bengal. Delhi Tourism played the role of gracious host for OTM Delhi.

OTM Post Show Report I Mumbai & New Delhi 2013 I 1


The response from participants at the OTM has been overwhelmingly positive. First-timers and veterans praised the organisers of the event and were optimistic about the business opportunities and future for the industry that the show represented.

OTM is supported by the Ministry of Tourism, Government of India, as well as travel industry bodies, including Pacific Asia Travel Association (PATA), Association of Domestic Tour Operators of India (ADTOI), Outbound Tour Operators Association of India (OTOAI) and Indian Association of Tour Operators (IATO).

Travel News Digest and TravTalk– two leading travel trade publications of Indiawere the Official Trade Publications and Bloomberg TV was the Official TV Partner.

With the rapid expansion of the Internet as a means to spread information and do business, Fairfest Media, the organisers of OTM, have launched www.travelnewsdigest.in, a dynamic and powerful travel news portal, designed to lead the industry. “Considerable investments and an international team has been put in these new media ventures to serve the needs of travel industry,” said Sanjiv Agarwal, the Chairman & CEO of Fairfest Media, who is also the Publisher & Editor-in-Chief of Travel News Digest.

According to a market survey conducted by the organisers of OTM, Mumbai and Delhi are the top two travel markets in the coun-try.

“Surveys conducted at OTM Mumbai and Delhi revealed a marked preference for trade focus and so we decided to allocate three days for travel trade visitors, while only the last day the show was also opened to general visitors,” said Sanjiv Agarwal, the Chair-man and CEO of Fairfest Media who has been organising travel shows across the country for more than 20 years.

Apart from Mumbai and Delhi, Fairfest organises travel shows branded as TTF in eight other cities. “In a continent-size country like India, one show cannot cater to all parts of India. However, for a foreign tourism board planning to participate in just one show in India, it has to be OTM Mumbai – the largest travel market in India,” he added.

OTM 2014 was formally launched at the valedictory function of OTM Mumbai. OTM 2014 is scheduled in Mumbai on Feb 7, 8, 9 (trade visitors: Feb 7, 8, 9; general public: Feb 9), and OTM Delhi will be held on Feb 14, 15, 16 (trade visitors: Feb 14, 15, 16; general public: Feb 16). Attractive early bird offers and other details are available on the website www.otm.co.in.

Post Show Data

Visitor StatisticsEvent Data

Show Frequency Annual..... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Number of Exhibitors 1200.............................................................

Country Representations 46

Total Attendance 21,159.......................................................

Trade Visitors 16,159.......................................................

General Visitors 5,000

Exhibitor Statistics No. of Participants

No. of Participants

Distribution ofspace occupied(%)

Distribution of space occupied(%)

Total 1200 100......................................................................................................................National Tourist Organisations 29 19.9......................................................................................................................Indian State Governments 26 22.3......................................................................................................................Tour Opeartors / Travel Agents 709 27.5......................................................................................................................Hotels / Resorts 419 28.5......................................................................................................................Transportation Companies 4 0.5......................................................................................................................Related Services 13 1.2



Post Show Data

Countries Represented in OTM 2013

States Represented in OTM 2013

l Australia

l Bahrain

l Bangladesh

l Bhutan

l Canada

l China

l Dubai

l Egypt

l Germany

l Greece

l Hong Kong

l India

l Indonesia

l Macau

l Maldives

l Mexico

l Nepal

l New Zealand

l Japan

l Philippines

l Russia

l Singapore

l Sri Lanka

l Switzerland

l Tanzania

l Thailand

l Turkey

l UK

l USA

l Uzbekistan

l Zambia

l Andaman Nicobar

l Andhra Pradesh

l Assam

l Dadra & Nagar Haveli

l Daman & Diu

l Delhi

l Goa

l Gujarat

l Haryana

l Himachal Pradesh

l Jammu & Kashmir

l Jharkhand

l Karnataka

l Kerala

l Madhya Pradesh

l Maharashtra

l Meghalaya

l Odisha

l Puducherry

l Punjab

l Rajasthan

l Sikkim

l Tamil Nadu

l Uttar Pradesh

l Uttarakhand

l West Bengal

It’s a great event, because not only can you promote inbound travel, but outbound travel as well. We have many Sri Lankan tour operators participating in our pavilion. I think it is a very good initiative to let people know what products are available. I assumed I knew everything, but after going around here, I understood I had been missing so many things. OTM is a very useful platform to reach our target of 2.5 million tour-ists. India is already the largest tourist-generating country for Sri Lanka and the potential is much bigger. The products we offer are very price competitive as well. For us, OTM is a place to network with tourists, travel agents and tour opera-tors at the same time.

Prasad KariyawasamHigh Commissioner of Sri Lanka to India

This is the second time we are participating in OTM. We are pro-moting Uzbekistan as a historic destination. India and Uzbeki-stan have great shared history. Indian tour operators are pro-moting our top destinations - Samarkhand, Bukhara, Khiva etc, in association with the Embassy of Uzbekistan in India. Partici-pation in OTM helps Uzbekistan tourism hugely. This is a great fair; I want to thank OTM and those who support OTM.

Sarvar KamilovConsul, Embassy of The Republic of Uzbekistan

Visitor Feedback

Visitor Statistics

97% of visitors were satisfied with what OTM delivered.........................................................................................

98% of visitors achieved their objectives of visiting OTM.........................................................................................

86% of visitors are very likely to attend OTM next year

OTM Rated on a Scale of 1 to 10

Exhibitor Rating

7.44 Value for money............................................................................7.45 Pre-show information and support.............................................................................7.37 Visitor attendance.............................................................................7.49 Organiser’s services & response time.............................................................................7.55 Overall experience

5%

58%

55%

41%

68%

Others

Travel Agent (Business, Group, Retail)

Accommodation (hotel, resort, service apartment)

Air, Land and Water Travel

Tour Operator (inbound, outbound, domestic)

Main Company Activity


Inauguration

OTM Mumbai 2013

OTM New Delhi 2013

Upekkha SamaratungaConsul General of Sri Lanka in Mumbai

“OTM is the biggest fair in India and this is our third participation from Sri Lanka. Our participants look for more B2B meet-ings to reach the target of 2.5m tourists from all over the world. The participants are very confident that this is the best platform for them to convey their mes-sage to the Indian travel industry. They are very satisfied, thank you very much

OTM. ”


Dignitary Visits


Dignitary Visits


Sethapan BuddhaniDirector, Tourism Authority of Thailand (Mumbai)

“OTM is doing a very good job for the tourism industry. It is worth the money to join OTM. Here we get more and more partners, every year it is getting bigger and better. This is the venue to see your partners, build relationships, and more than anything, it is trust that we get from

OTM. ”

Benito B ValerianoAmbassador of Philippines in India

“Philippines is emerging as a new destination. I am amazed to see the enthusiasm of travel trade visitors at OTM. We are participat-ing here to inform Indian tourists through travel agents and tour operators about our 7,107 beautiful, individual islands. I appreci-ate the organisers of OTM for helping us to reach out to our target

market. Thank you OTM.”

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Aleksey M Mzareulov Deputy Consul General

Consulate General of the Russian Federation

“Last year, Russia was present here and we were very pleased. This year the del-egation is double. Not only are the tour-ism agencies participating, but regional governments are also joining us to pro-mote their destinations. We doubled the number of inbound tourists to Russia last year thanks to OTM and we look forward to

more business in 2013.”

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Dr Adel MasryDirector, Egyptian Tourism Office in India

“We want to tell Indians that Egypt is safe, and OTM is the best platform for that. We have participated in oth-er events, but OTM is number one for us. Whether it’s B2B or B2C, we have

received a very good response.”

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Jaime NualartAmbassador of Mexico in India

“I would like to congratulate the organis-ers of OTM because it takes enormous ef-fort to promote not only inbound, but also outbound tourism from India. Mexico is participating here because we acknowl-edge and recognise the importance of this event among the tour operators and tour promoters. That’s why we were in Mum-bai, where the fair was much bigger, and we are here in Delhi, which is very strate-gic. It gives us the opportunity to establish contacts with travel operators to promote Mexico as a favourite tourism destination. The number of Indian tourists travelling to Mexico is increasing considerably, so we are here at OTM to welcome Indians in

Mexico.”

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Subhash GoyalPresident, Indian Association of Tour Operators (IATO)

“The role played by OTM is very important in guiding outbound travel-lers. I congratulate the organisers for putting up such a wonderful show. I would like travellers, participants present here to visit each and every booth. OTM is a great opportunity to increase our knowl-

edge and knowledge is power.”

Iqbal Mulla President, Travel Agents Association of India (TAAI)

“I appreciate OTM which is growing in leaps and bounds, and adding value to the participating tourism boards. I am very happy so many tourism boards are taking part here at OTM; it will not only help tourism, but also help develop

bilateral relations.”

Guldeep Singh SahniPresident, OTOAI (Outbound Tour Operators Association of India)

“OTM’s presence in Mumbai and Delhi is a very important thing for the outbound industry. OTM brings not only previous par-ticipants, but also something new every year. This educates the outbound tour operators. OTM bringing these new participants to India actually gives lot of leverage to outbound tour operators. We get knowledge from here, and then add our experience to

that. ”

Mahbub Hassan SalehActing High Commissioner of Bangladesh in India

“Bangladesh Tourism Board is participating in OTM with six tour operators. We also participate in other fairs organised by Fairfest in other cities, like Kolkata, which is next door to us. There are so many tourism factors common between the two countries. The largest mangrove forest, Sundarbans, is shared with India; the lon-gest unbroken beach in Cox’s Bazar, beautiful Kuakata, Rangamati, Sylhet, Hill Districts, Paharpur Buddhist Monastery, Bandarban, Khagrachari - these are some of the tourism icons we are promot-ing very strongly. India and Bangladesh must jointly take forward the eco-tourism project around Sundarbans mangrove region. I am very impressed with OTM. I thank the organisers of OTM and I can only say we will keep participating in a bigger way in future to take

more tourists to Bangladesh.”

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Rui KinjoCoordinator, Overseas Marketing Section

Okinawa Convention & Visitors Bureau

“We wanted to present Okinawa as a new destination for Indian tourists, so we came to OTM. We met many travel agencies from India and we are confident we have built

some very good contacts from OTM.”


Ghulam Ahmed Mir Minister of Tourism

Government of Jammu & Kashmir

“I have seen trade fairs before but OTM is the most amazing. It made me feel upbeat about the prospects of tourism in the country and in my state Kashmir. The mission of tourism promotion that

the OTM fulfills is very important.”

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Ajit K Singh Joint Director, Uttarakhand Tourism

“Uttarakhand is participating with the maximum number of stakehold-ers in Mumbai OTM. We are trying to project our tourism products in a dif-ferent manner this year and OTM is a

great platform for that.”


Geetika Kalha Principal Secretary, Tourism

Government of Punjab

“OTM is more of a business-to-busi-ness kind of a place. It is a two-way process for us: by their questions we learn, and then we come back with better response and answers. In the process we also get good

business.”

Album


Album


Kishan Biyani Director, Ark Travels

“A key role in our suc-cess can be attributed to OTM. That we have gone from a smaller stall few years back to a larger stall this year shows how we have developed our B2B and B2C mar-

kets from OTM.”

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Events & Roadshows


Delegates at Jammu & Kashmir Tourism Travel Trade Interaction & Press Meet

Jammu & Kashmir Tourism Travel Trade Interaction & Press Meet

Russia Tourism Roadshow

OTM New Delhi 2013 Delegates at Russia Tourism Roadshow

Russia Tourism Roadshow.Russia Tourism Roadshow

Cultural Presentations


Odisha Tourism

Maharashtra Tourism

Maharashtra Tourism

Gujarat Tourism

Taiwan Tourism

Cultural Presentations


OTM New Delhi 2013Thailand Tourism

Thailand Tourism

Thailand Tourism

Awards


Sri Lanka Tourism

Canadian Tourism

Turkish Tourism

China Tourism Macau Tourism

Philippines Tourism

Awards


Egyptian Tourism Indonesia Tourism

Thailand Tourism Mexico Tourism

Oceania Cruises Okinawa Convention & Visitors Bureau

Awards


Zambia Tourism Bangladesh Tourism

Gujarat Tourism Jammu & Kashmir Tourism

Delhi Tourism Maharashtra Tourism

Participants’ Feedback


Navritu PuriAccount Manager, Macau Government Tourist Office Representative in India

“We are showcasing everything here at OTM be-cause it is a great opportunity not only for Macau but for the travel fraternity. It is also a great plat-form to meet people from other cities. We are get-ting a lot of B2B and B2C enquiries and it’s been a

great experience.”

Haika John BayonaChief Park Warden

Tanzania National Parks“OTM is a superb opportunity for Tanzania to at-tract adventure-loving tourists from India and we

are very happy to be here.”

Titik WahyuniHead of Promotion

Ministry of Tourism & Creative Economy Republic of Indonesia

“OTM is a great opportunity to target the Indian tourism market. The biggest problem we are fac-ing is that there is no direct flight between India and Indonesia. We are trying hard to solve this

problem by next year.”

Tina SinghAssistant Vice President, Canadian

Tourism Commission Representative in India

“We mainly use OTM for our promotions in India, oth-er than Mumbai & Delhi we want to go to other cities like Kolkata, Chennai, H’bad & B’lore for building our sales network. OTM is a great opportunity for Canada to

showcase our country in India.”

Ibrahim AsimDeputy Director

Maldives Marketing and PR Corporation

“OTM is one of the best platforms. Maldives’ presence will have good impact on the Mal-

divian travel industry.”

Dhruba RaiSenior Manager, Corporate Services

Nepal Tourism Board

“OTM is extremely helpful for us – that’s why we are taking part in every fair and every time the numbers

of participants are increasing.”

Ian BanerjeeDirector, Global Anchor Cruises

promoting Oceania Cruises

“We had a wonderful experience at OTM. We met a beautiful blend of prominent travel agents, cruise professionals and even people who do not have a clue about cruising, but want to know more. So it gave us a very good platform to tell people what cruising is all about. Many clients came and said they wanted to start cruising as their second busi-ness, so for us it was a very good response. From the reviews we read about OTM, we were very keen, on coming to Delhi, because that was the market for us to touch. OTM’s support is commendable in

understanding a new market.”

Mushtak DManaging Director

Farhat International Tours & Travels

“The most important event in Bahrain is the Formu-la One Grand Prix that normally happens in April. Many tourists visit Bahrain during that time. Other than that, many other sporting events, air shows etc, take place throughout the year. It is also famous for pearls and pure gold. We are here to promote Bahrain as a new destination for Indians, and we

found OTM most suitable for that.”

Book NowTo book your vantage stand at OTM please fill up the enclosed Fast Action Order Form and

■ mail to Fairfest Media Ltd. 25 C/1 Belvedere Road, Alipur, Calcutta 700027, India, or■ fax to (91) (33) 2479 0019

Fairfest Media LtdMumbai : D-1, Plot No. 76, RSC 6, MHADA, S. V. P. Nagar, Andheri (West), Mumbai 400 053 IndiaTel : (91) (22) 2637 2895, 2637 2883 Fax : (91) (22) 2637 2760New Delhi : 216A/1 Gautam Nagar, Gulmohar Park, New Delhi 110 049 IndiaTel : (91) (11) 2686 6874, 2686 6875, 4931 0000 (100 Lines) Fax : (91) (11) 2686 8073E-mail : [email protected] Web : www.otm .co.in

Some of our Partners and Supporting Organisations at OTM 2013

POST SHOW REPORT - ttfotm.com · OTM Post Show Report I Mumbai & New Delhi 2013 I 2 The response...

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