Pinterest for your business

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Learn how to use Pinterest effectively for your business. See examples of pins for visual and non-visual businesses. Learn about pin etiquette and more

Transcript of Pinterest for your business

  • for BusinessLorna Sixsmith
  • Pinterest Today Pinterest Explained How Pinterest Works Suggestions of how YOU can use it Pinetiquette How to monitor your Pinterest performance Q & A with a practical demonstration
  • Why Use Social Media? Brand Awareness Demonstrate Expertise Traffic to Website Convert to Sales Online Word of Mouth We do not have a choice on whether we DO social media, the question is HOW WELL WE DO IT. Erik Qualman.
  • What is Pinterest? Online Pinboards Over 12 million active users Pins = online images Pins are shared by being repinned Follow each other and be followed Board examples My Dream Kitchen, Wedding Dresses, Hair Styles, Quotes, Crochet Tutorials, Fast Cars, Wallpapers
  • Examples of Pins
  • Pinboards
  • How to get started Sign up at Create some boards Put the Pin It bookmarklet on your browser Use the bookmarklet to pin any picture you like Add it to a designated board with a description
  • Searching for Bookcase inspiration
  • Follow All or Single Boards
  • Repinning Viral 80% of pins are repins Most popular pins (food & drink) = Repinly To repin just click the repin button on the image, select your board and change description if you wish.
  • Pinning & Irish Beef Traceable to the website it is pinned from. Encourage others to pin from your website Pin It button on products Pin it button on blog posts Ensure blog post image is repinnable.
  • Your Pins should be: Good quality photographs Provide information e.g. Tutorials Solve a problem e.g How To Entertain Inspire Useful Simply Beautiful
  • Long Tall & SkinnyPhotosLong, Tall, SkinnyPhotos - more impactPicMonkey.comAdd TextCall to action (towebsite)
  • Create moodboards on polyvore & pin
  • Quotes / Health / Wellbeing = Popular
  • Infographic with Call to Action
  • Image for a Non-Visual Blog Post
  • Pin It button on Blog Posts
  • Brands Using Pinterest Well Ikea One for each DifferentOreck Country Sells Cleaning products Different Rooms Boards include Furry Pin It to Win it Friends, Fabulous Floors Crash Test Pets! (clean), Blue (their signature True Blue Personality colour), Customers boards (with Oreck products) Personality
  • Pinetiquette Pin Little & Often 80/20 Rule 20% Your Content Credit the Source Your Reputation Your Personality Interaction Follow Back
  • To increase Pinnability from your website Good Quality Photos Pin it button on website Pin it button on blog Good SEO on photo Descriptive Text on main blog photo Put url in description, not on photo
  • Pinterest & Copyright Pictures other peoples property Pin them sensibly Maintain the original source No-pin code is available More businesses encouraging people to pin
  • Before you start: Decide on goals and objectives Will you try to build a community? Will you try to engage fans? How often will you pin@ How will you communicate personality? How will you measure success?
  • For Another Day ..... PicMonkey for editing photos (and creating watermarks) Polyvore for creating moodboards Olioboard creates moodboards too Pinerly to monitor your Pinterest performance
  • More Articles at How to Create Shared Boards How to Set Your Board Cover How to get more Pinterest Followers How to measure your Pinterest success How to get more repins and clicks And more at ........