• 70 Million People Use Pinterest

• 79% of Pinterest Users are

Female

• $58.95 – Average Sales Order

Referred from Pinterest

• 47% of US Shoppers Made a

Purchase Based on a Pinterest

Referral

“Content from businesses plays a major role in helping

people pursue their interests and bring their ideas to life.

We want Pins from businesses to be among the best you

see on Pinterest” ~ Pinterest – How-To Guide

Pins Should Be: • Helpful

• Beautiful

• Actionable

HELPFULPins should be

informative & useful

• Be informative & useful

• Be up to 500 characters (the more characters

the more helpful and the better chance to show in

search results.

• Not be promotional (no sales info, no calls-to-action)

• Always be grammatically correct with

proper punctuation and proper spelling

• Should not contain hashtags

Descriptions Should -

Give Step-by-

Step Instructions,

Tutorials &

How-Tos

Add Simple & Clear Text Overlays

Provides a Quick Take-Away

Verify Text is Readable on All Devices

BEAUTIFULPins should be

creative & compelling

Use high-quality images

Composition Counts

Do not use more than

4 images in a single pin

and

have a clear theme

Do not add

borders or rounded

edges

Size MattersThe recommended

aspect ratio is

2:3 to 1:3.5

Minimum width

600 px

Images work best

when vertical.

ACTIONABLE

Help people

do what they see

Link to a website where more

information can be obtained

or where more instruction &

information can be found

Make Pins Rich

Add more detailed

information in the

description – like the price

ingredients,

recipe instructions, etc.

Avoid time-sensitive information

Pins last forever – including

time-sensitive descriptions will

make a Pin irrelevant over time

The Word Pro, Inc.

©2015

(800) 354-8045

www.TheWordPro.co

m

SOURCES

• Pinterest

• Pagemodo

• Expanded Ramblings