BrightTalk Webcast - the Value of Pinterest in Your Business

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Caitlin Zucal joins me in discussing the emerging power of Pinterest as a component of your social media strategy.

Transcript of BrightTalk Webcast - the Value of Pinterest in Your Business

  • 1.How Can Pinning Help My Business Blane Warrene & Caitlin Zucal

2. Who We Are Blane Warrene - @blano Co-founder and CEO at Arkovi, Blane is a financial services industry veteran and an alumni of CBIZ, ING & Pacific Life.Caitlin Zucal - @caitlin_zucal Arkovis Marketing Coordinator and a Pinterest pinja she is also a graduate of the Ohio State University with a degree in Public Relations. She also misses Orlando after a world-class internship at Disney. 3. Pinterest launch: What is the million +)Big Deal?2010 (now 101/3 Pinterest users: $100k or better annual household income; 70% womenRefers more traffic than LinkedIn, Google+ and YouTube...COMBINEDAverage time on site - 15.8 minutes (vs. Facebook 12.1 Sources: comScore, Tech Crunch, Shareaholic Blog minutes) 4. Why Is Pinterest Popular?Visually driven - emotional triggersLow barrier to entry - no lingo or limitsOne click to Pin image, video, linkOne click to Like, Share and comment 5. How Pinterest Works 6. Pinterest Pros Can share the public & behind the scenes persona of your firm & teamEach Pin (& re-Pin) is additional link to web site; contributes to search rankings2/3 of Pinterest users integrate Facebook (also one-click)100% visually driven 7. Found on Search Like Twitter and other social networks:Pinterest organically drips into search results 8. Pinterest Cons Experiencing copyright concerns as Facebook and YouTube haveCritical mass not reached yet (i.e. unlike Facebook or YouTube)Entanglement potential for compliance 9. How to Get Started OneTwoThreeFourAdd to PolicyDetermine TopicsEditorial CalendarComplyConsider it Ideas: Think about your like Facebook & Events, Seasonal firm voice Twitter topics & outreachArchive it! 10. How do you pin? Fromweb browser - Pin It button FromiPhone - via app (uses Photo Stream)-Interesting article-Book or product you like-Photo(s) you took-Brand or Cause you support 11. Compliance Bio & Logo = static contentConsider pins like tweetsComments cannot be blockedPins can be deleted (if required)Think about integrations 12. Tech Tips You can control what goes to Facebook and/or Twitter (if at all)You can control if search engines indexYou can delete account with one clickYou can prevent images on your site from being pinned 13. Brands Emerging AllstateCNBCPacific LifeScottradeTD AmeritradeThomson Reuters 14. More Pinterest Info 1.http://bit.ly/pinitnow (on Investment Writing blog - Susan Weiner) 2.http://blog.pinterest.com 3.https://pinterest.com/arkovi/ 15. Who Is Arkovi? Social Media Archiving built for Financial Services in 2009Working with more than 200 companies in US, Canada & UKSupport for:Facebook, LinkedIn, Twitter, YouTube, Blogs, Websites & more (including Pinterest!)www.arkovi.com / 866-222-2334 / @arkovibackups