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HOW-TO: Use Pinterest to Promote Your Business
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HOW-TO: Use Pinterest to Promote Your Business Leverage the Visual Web +Chris Mohritz | [email protected] | #IdeaToOperations
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21-Oct-2014 -
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As an entrepreneur or business owner, you've likely heard a lot about how Pinterest can drive online sales. But maybe the thought of using yet another social network seems daunting and time consuming. Join us for a step-by-step guide to building a successful Pinterest presence that ensures your business is getting the maximum benefit from Pinterest.
Transcript of HOW-TO: Use Pinterest to Promote Your Business
HOW-TO:Use Pinterest to
Promote Your BusinessLeverage the Visual Web
+Chris Mohritz | [email protected] | #IdeaToOperations
OUR JOURNEY
● What is Pinterest?● Why use Pinterest?● How to create your account● What to pin● How to create boards● How to pin● How to find pinners● How to find content
We’ll jump right inFeel free to ask about my background after session
MY GOAL
Everyone leaves today witha clear topic to pin about, and
concrete steps to get going
ENJOY THE RIDE
Slides will be available at:http://meetup.com/Eureka-Scottsdale
WHAT IS PINTEREST?A Traffic Machine
IMAGE-BASED
● www.pinterest.com/theyummylife ● Social network● Sharing your interests● Boards● Pins
WHY USE PINTEREST?Its a Traffic Machine
GET HIGH-QUALITY TRAFFIC
● www.pinterest.com/theyummylife● mashable.com/2013/05/08/pinterest-most-popular-brand-boards/● sugarrae.com/online-marketing/social-media/using-pinterest-to-rock-out-your-brand/
HOW TO CREATE YOUR ACCOUNT
Go Business
THE 2 MINUTE SETUP
● www.pinterest.com ● Personal vs. business account● Email: can be changed later● Username: brand (or benefit you provide)● Picture: consistent or descriptive (www.
pinterest.com/cupcakeproject)● About You: why they should follow you● Location: nearest major city● Website: verify it
WHAT TO PINEye-Catching Images
EYE CANDY
● Goal (of pin): get their attention● Show benefit of your product/service● Food, fashion, fitness, crafts, photography● Travel sites, sunsets, sunrises also do well● Pretty not required (just eye-catching)● Can use screenshots (& Google Docs)● Don’t sell● Don’t forget the videos
HOW TO CREATE BOARDS
Do Your Homework
SEARCH-FRIENDLY HEADLINES
● www.pinterest.com/lifebyearth ● Name: use keywords (check Google &
Pinterest)● Description: what you’ll pin in that board● Keep most popular boards above fold
HOW TO PINBe the Latest & Greatest
EXPRESS CONCEPTS VISUALLY
● Manual, browser extension, etc.● Pin images from your blog● Source: blog post URL (money site)● Description: be engaging, ask a question● Always be testing (time, content, etc.)● Be something they haven’t seen before
HOW TO FIND FOLLOWERS
Be Interactive
DON’T PLAY THE NUMBERS GAME
● Comment (inform, inspire and interact)● Re-pin● Like● Follow (quality over quantity)
HOW TO FIND CONTENTBe Eye-Catching
START USING IMAGE SEARCH
● www.google.com/search?q=infographic+organic&tbm=isch
● Blogs: www.pinterest.com/source/travelchannel.com
● www.pinterest.com/popular● Other social networks
HOW TO GET BETTERAlways Be Improving
ANALYTICS
● www.pinterest.com/source/lifebyearth.com/analytics
● www.gopixel.me ● www.tailwindapp.com
RECAP
● Pinterest is a traffic machine● Get it while its hot● Pin “eye candy”● Be interactive● Be engaging● Point them to money site (or next step)● Always be testing (ABT)● Do more of what works● Forget what doesn’t work
RESOURCES
“Ultimate List of Pinterest Tips”● bloggingwithamy.com/pinterest-tips ● Read comments also
“Using Pinterest to Rock-out Your Brand”● sugarrae.com/online-marketing/social-
media/using-pinterest-to-rock-out-your-brand
www.pinterest.com/search/boards/?q=pinterest%20tips
GOAL CHECK
● What to pin about?● Steps to start pinning (& get traffic)?
The Mobile Minute
Note Taking Apps...
● Google Keep lifehacker.com/not-just-another-notes-app-why-you-should-use-google-k-509256637
● Evernotewww.evernote.com
COMING UP
Next Week:● HOW-TO: Move Your Business Into The Cloud
With Google Apps
Week After Next:● HOW-TO: Research Local Businesses (And Build
A Mailing List For Free!)
In 2 Weeks:● HOW-TO: Create An Automated Email System
That Sells For You 24/7
10x.to/[email protected]
