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2. X 3. Cindy Gallop Association of National Advertising 2010 Conference 4. (BIG GAP) 5. TIME COMPLEXITY 6. TIME COMPLEXITY ORGANISMS 7. TIME COMPLEXITY ORGANISMS 8. TIME COMPLEXITY BUSINESS 9. TIME COMPLEXITY TECHNOLOGY 10. TIME COMPLEXITY MARRIAGE AROUSAL TRIGGERS 11. TIME COMPLEXITY Your Digital Marketing Plan Your Insanely Complex Digital Marketing Plan 12. Anti -Marketing Complexity 13. F R Y 14. F R Y 15. Existing Customers Purchase More Often. F R Y 16. Create New Customers. F R Y 17. Increase Purchase Volume. F R Y 18. F R Y 19. F.R.Y. S.M.A.R.T 20. S M A R T 21. S M A R T 22. The Power of S.M.A.R.T. Objectives 23. The Power of S.M.A.R.T. Objectives 24. The Power of S.M.A.R.T. Objectives 25. Anti -Marketing Complexity 26. Anti -Marketing Complexity 27. Lag Indicators Lead Indicators Measures the Objectives Measures the Actions to Achieve The Objective Hard to Influence Easier to Influence Predictable 28. Lag Indicators Lead Indicators Measures the Objectives Measures Actions to Achieve The Objective 29. Lag Indicators Lead Indicators Measures the Objectives Measures Actions to Achieve The Objective Increase website conversions Increase Positive brand mentions Facebook content Engagement likes Twitter followers, RT Shares, Comments 30. Anti -Marketing Complexity 31. Anti -Marketing Complexity 32. =X 33. Anti -Marketing Complexity 34. Anti -Marketing Complexity 35. Anti -Marketing Complexity 36. TIME COMPLEXITY TECHNOLOGY 37. +