Optimize Your Pinterest Business Account in 7 Simple Steps

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Learn 7 ways to optimize a Pinterest Business Account without coming across as promotional. Pinterest users are constantly engaging with the media content being curated on the fastest-growing social media platform. Finding the users who are interested in your products and services is easy if you take the right steps to optimizing your engagement strategies.

Transcript of Optimize Your Pinterest Business Account in 7 Simple Steps

  • 2. CAN I BENEFIT FROM THIS E-book? Not confident this E-book is a fit for you? Well make this easy if you answer Yes! to any of the following, this eBook is exactly what youre looking for! I want to use Pinterest for business I want to showcase my brand on Pinterest I want to drive consumer engagement through Pinterest I want to increase my sales from Pinterest Dear Reader, @zoomqa www.zoomqa.com 2
  • 3. THE PINTEREST STATS 80% A call-to-action pin description sees an 80% increase in engagement. - SocialFreash.com 10% Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter. Theyll also spend 10% more on average. -Wayfair.com 47% 47% of U.S. online consumers have made a purchase based on recommendations from Pinterest. -BlogHer.com Engagement Purchase Power Referral Rate @zoomqa www.zoomqa.com 3
  • 4. Getting it started. So, youve identified yourself as a business on Pinterest. Now its time to start taking the necessary steps to get attention, get re-pins, and get sales. www.zoomqa.com 4
  • 5. By properly leveraging the potential of Pinterest, one of the worlds fastest growing social networks, you can expand your reach and grow your business. Optimizing your Pinterest Business Account will help you better navigate the social platform and potentially reach audiences you never had access to.
  • 6. Why Pinterest for Business Pinterest is now the go-to social network for all things visually appealing, whether its videos or images. And because Pinterest makes it easy for users to curate content for pinners inside and outside of their network, this makes it the ideal social network for drawing attention to various aspects of your business through images! www.zoomqa.com 6
  • 7. Content is the currency for all things related to the Internet and being social. And since content can come in pretty much any form (images, videos, audio, text) it can be easily distributed to mass audiences through social media. As of now, Pinterest is one of the coolest, most engaging curation platforms for organizing, sharing and discovering content. www.zoomqa.com 7
  • 8. Pinterest users use Pinterest to fulfill one very important goal: to interact with content. Your Job is to connect with your audiences in ways you couldnt through your own website and other social platforms This Means: Having Pin It buttons throughout your website. Offering content specific to your business. Inspiring social action (sharing, re-pinning) around your content. www.zoomqa.com 8
  • 9. Increasing your Followers on Pinterest Before you get started with trying to attract followers, youll want to populate your page with a few unique, diverse pinboards that represent your brand and its vision. Now, you dont want to mistake this with using your page strictly for promotional purposes. Your goal is to curate viable content that gives users a reason to like, share and follow your pins and boards. www.zoomqa.com 9
  • 10. Secondly, dont limit your Pinterest presence to just well, Pinterest. Start promoting your boards, themes and vision throughout your other social platforms so you arent just limited to a Pinterest audience. Different audiences will be passionate about different topics, so try adding creativity and diversity in your in your pins and boards. www.zoomqa.com 10
  • 11. Lastly, make sure you are interacting with other pinners content. Dedicate an appropriate amount of time to interacting with and sharing content uploaded by other pinners. This makes it easier for you to engage with others and draw attention to content you have to offer www.zoomqa.com 11
  • 12. The more you have to offer, the more your audience will engage with your content. The following 7 steps will help you optimize your Pinterest Business in an easy, fast and fun way, so you can start showcasing your brand, driving quality traffic to your website, and increasing your sales. www.zoomqa.com 12
  • 13. 7 Simple Steps for Optimizing Your Pinterest Business Account www.zoomqa.com 13
  • 14. Highlight the Lesser-known Aspects of your Business Therell always be aspects of your brand that wont fit elsewhere in your coverage of its amazing mission, vision and goals. These are the lesser-known aspects of your brand. And by highlighting these features every once in a while, you can explore new and meaningful ways to reach and connect with your audiences. Optimize your Pinterest Business Account with random pinboards that showcase your brands cool lesser-known features and how they fit your brands lifestyle vision. www.zoomqa.com 14 Step #1:
  • 15. Nature Relationships through all Channels Promoting your Pinterest Business Account at every twist and turn of your brands presence will keep your audiences involved throughout your channels. Get closer to your fans and subscribers by nurturing outside relationships that lead to engagement with your Pinterest accounts. Here are a few ideas: 1. Print Channel: Include a Pinterest QR Code on your Tangible Marketing Items 2. Social Channel: Host an Image Contest for your Pinterest Account promote through Facebook, Twitter, etc. 3. Digital Channel: Link related Blog Posts to your Pinterest Account; Add Pin It Button to Pages www.zoomqa.com 15 Step #2:
  • 16. Connect your Online and Offline Presence Linking your online and offline efforts will help you drive traffic to your Pinterest account on a consistent basis. Yes, the Pinterest audience is vast enough to keep all of your efforts internal and succeed, but you mustnt neglect the ground-level audience who supports you brand and everything it represents. Refer to the Print Channel bullet in Tip #2 for an idea on how to link your online and offline presence. www.zoomqa.com 16 Step #3: @zoomqa
  • 17. Promote other Businesses Simply put: self-serving profiles dont succeed. Dedicate a few of your pinboards to brands that share the same lifestyle vision as your company. This shows that your users that you arent all about promoting yourself and you are interested in curating content that appeals to the diverse needs, beliefs and desires they bring forth as an audience. www.zoomqa.com 17 Step #4: @zoomqa
  • 18. Focus on Transitioning Themes Promoting your brand is much easier when you can relate to the emotional drivers of your audience. Each of you pinboards should represent its own theme so as to help users relate to the many different angles of your brand. If your brand is confined to set themes, find ways to interact with the diverse themes offered by other pinners and companies. Or, try asking your audience for ideas on what they would like to see your brand represent on one of its boards. www.zoomqa.com 18 Step #5: @zoomqa
  • 19. Share Original Content While re-pins and shares will help you optimize your page and reach across your audience, make sure you are sharing content that is unique to your brand and its vision. Use your visual content to captivate pinners in your network and encourage them to re-pin, like, share, and visit your website. If you dont have a lot of visual data to share, create some. If