How to Optimize your LinedIn Account by Geoffrey Byruch

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    12-Apr-2017
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Transcript of How to Optimize your LinedIn Account by Geoffrey Byruch

  • H O W T O O P T I M I Z E Y O U R L I N K E D I N A C C O U N T

    B Y G E O F F R E Y B Y R U C H

  • W I T H M O R E T H A N 3 8 0 M I L L I O N M E M B E R S , L I N K E D I N H A S B E C O M E O N E O F T H E FA S T E S T G R O W I N G S O C I A L M E D I A P L AT F O R M S F O R

    P R O F E S S I O N A L S A N D C A R E E R L I K E - M I N D E D I N D I V I D U A L S .

  • T H E P O T E N T I A L I T H A S A L L O W S B O T H Y O U N G P R O F E S S I O N A L S A N D S E A S O N V E T E R A N S T O

    N E T W O R K A N D C O N N E C T W I T H T O P - L E V E L TA L E N T A N D B I G B U S I N E S S F I R M S A L L A R O U N D T H E W O R L D .

  • W I T H T H AT B E I N G S A I D , T H E O N E Q U E S T I O N C O M E S T O M I N D W H E N Y O U A R E U S I N G

    Y O U R L I N K E D I N A C C O U N T: A R E Y O U U S I N G L I N K E D I N T O I T S F U L L E S T P O T E N T I A L ?

  • Below, I have provided five vital tips that you should implement into your LinkedIn profile.

    !

    This will allow you to gain more traction with your profile and structure your social media presence for visitors and potential employers.

  • 1 . C U S T O M I Z E Y O U R P U B L I C P R O F I L E U R L

    To make your LinkedIn profile look more professional, customize your public profile URL domain with your name or key phrase.

    Usually when you create a LinkedIn profile, the URL will be associated with a combination of numbers and letters at the end of the sites URL.

    To change this, go to the settings page and customize your URL to something more simplified.

  • 2 . C R E AT E A B I O

    The best way to shape your profile is by adding a 500 to 1000-word bio on your educational and professional experience in the summary section of LinkedIn.

    This is usually the first thing future employer and visitors see when they visit your profile.

    Make sure to stick with the theme of professionalism.

    Be informative and highlight various accomplishments in quick short sentences.

    Try not to dive too deep on any personal information. Leave that for Facebook.

  • 3 . E X PA N D O N Y O U R W O R K E X P E R I E N C E

    To help optimize your profile on LinkedIn, try to dive deeper and provide a strong and informative synopsis of your educational background and work experience for each section.

    Highlight various accomplishments and try and stay quantitative.

    Think of this section as your resume.

    The more numbers driven your profile is, the strong it will be to read.

    In addition, try and set a theme for the career trajectory you are trying to portray.

  • 4 . S H O W W O R K S A M P L E S

    Whether it is an article to showcase your writing or a video or presentation that highlights high profile projects, try and add a variety of media (images, documents, links, and presentations) that visitors and future employers can see.

    This type of content can enhance those successes you are trying to persuade in your summary and experience descriptions.

  • 5 . C R E AT E S K I L L S A N D G E T

    E N D O R S E D In the early 2012s, LinkedIn

    launched a feature called endorsements, which enables users to endorse their skills through various connections.

    Start off by expanding on your skills. Use key words that are relatable to your previous jobs and projects.

    Then try and engage with other LinkedIn accounts so that those specific individuals can return the favor back.

    To get this started, try reaching out to coworkers and friends. Then build upon your shared networks.