Open Genius

The power of crowd sourced research

New business scenario

• Crowd fundingNot just a recent trend, a powerful channel with engaged communities capable to generate impressive budgets with the scope to source social projects

• Open innovationfaster, cheaper and smarter, today innovation is a cross capability easily available for everyone

Good old time rules

• Research is not a choicethe main driver of economical development, of innovation and social wealth is research

• The problems are (always) the same- lack of economical resources- huge information gap between public and research - absence of support for innovative research- difficult access towards funding

The real challenge…

… is to create real and sustainable value for research through the adoption of a new channel based on crowd funding and the opportunity of open innovation!

we are ready for this challenge

OpenGenius is based on a simple and unique idea

we make qualitative research projects available to public and facilitate the funding through a

global and highly motivatedcommunity

Biz model

1 2 3 4

scientist/foundations propose its projects and introduce its expert solvers linked to the project

PROPOSEPROPOSE

OpenGenius

projects

experts

Biz model

1 2 3 4

the crowd e.g. scientist, enterprises or private experts qualify the projects for the public if needed

OpenGenius crowd

projects

experts

PEER REVIEWPEER REVIEW

Biz model

1 2 3 4

crowd selects its preferred project and sustains the conclusion of the project through funding

OpenGenius crowd

projects

experts

FUNDINGFUNDING

Biz model

1 2 3 4

All are happy having achieved their objective and they pay some money for the service

OpenGenius crowd

projects

experts

€€

MONEYMONEY

Revenue streams

• from cost percentage of raised funds

• from foundations/ associations who want to solve the long tail of non funded projects

• from fee per posted projects

• from services we offer towards research enterprises

• from panelist ready to participate to questionnaires in order to source the fund through datamining

The market

• No real competition, a potential competitor could be recognized in foundraising portals

• Italian donations market:– private donators:

• ~ 25 Mio donators

• Ø donation budget of 180,- EUR/head

– Enterprises : • ~ 40% of enterprises donate in average a budget in

between 50 KEUR-250KEUR

• 36% of enterprises are highly oriented to donate specific projects

SWOT