Open Source Fashion - Crowdfunding Success with Waveborn Sunglasses

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Crowdfunding Success How to Raise $10k in < 36 Hours Mike Malloy Waveborn Sunglasses, CEO

Transcript of Open Source Fashion - Crowdfunding Success with Waveborn Sunglasses

Crowdfunding SuccessHow to Raise $10k in < 36 Hours

Mike Malloy

Waveborn Sunglasses, CEO

Prep Work – 3 Months

• Secure pre-commits prior to launching and focus on huge Day One with momentum

• Define roles and time commitment on TEAM

Best Practices

• 45 day campaign

• Start on Tuesday – end on Friday

• Set low goal and reach it quickly

• Build momentum towards stretch goals

• Video is most important feature

• Update emails weekly to engage supporters

Templates, Templates, Templates

• Google Docs are your best friend

• Email templates

• Facebook posts to copy and paste

• Click to Tweet links

• Social sharing page for supporters to get all the text needed to share, share, share!

Tiered Contact Lists

• 1 – Key influencers, large network, high net worth, focus on referrals

• 2 – Friends and family who have supported you on the journey, focus on pre-commit on Day One of campaign

• 3 – Every other person you have ever met, focus on getting engagement

Use These Tools

• Breevy (PC) | TextExpander (Mac)

– Camp;

– http://bit.ly/waveborncampaign

– https://www.indiegogo.com/projects/waveborn-shades-that-give-sight/x/2385224

• Bit.ly Links

• Google Docs

• ToutApp

Your Inbox Is Going to Explode

• Auto Response/Out of Office emails will save your life (and get more campaign backers)

• http://bit.ly/campaignautoresponseemails

Press Kits

• http://os-fashion.com/press-kit-freestyle-conference-dc-2014-2/

• http://wiki.waveborn.com/campaign/press-kit

• FAQs (post on campaign page, too!)

Fulfillment

• Create a BUFFER for production and fulfillment

• Transparency to backers about supply chain

• Share photo updates of production/packaging

• Hire DirectAnswer for

fulfillment services

Waveborn Contact Info

Shop: http://www.waveborn.com

Wholesale: http://shop.waveborn.com/wholesale

Customer Service: +1-844-FIND-SUN [email protected]

Mike Malloy, CEO: 443-694-1545 [email protected]

@waveborn