SEMICRCLE LAVENDER - Represent the colour of enchantment, nostalgia, delicacy,floral, sweet and fashion.GREENISH YELLOW - Represent the colour of fruity, tart, acid and jealously.

TRIANGLE BEIGE - Represent the colour earthy, classic, neutral, warm, soft, bland and melancholy.NEUTRAL GRAY - The colour of neutral, corporate, classic, practical, cool, timeless, quiet and quality.

OCTAGON YELLOW ORANGE - This colour are representing flamboyant, generosity, fun, summer and joyful.BLUE GREEN - Represent emotional healing, tranquillity, protection, stability and peaceful.

RECTANGLEYELLOW - cheeriness, joy, action, optimism, happiness, idealism, summer, hope, imagination, philosophy, sunshine and youth.BLUE - Harmony, calm, trust, confident, protection, security and royalty.ORANGE - Ambition, fun, happy, balance, warmth, generosity, vibrant, expansive and organic.LAVENDER - Represent enchantment, nostalgia, delicacy, floral, sweet and fashion.RED - Exciting, sexy, intense, stimulating, aggressive, powerful, energetic.GREEN - Nature, envy, success, good luck hope.

CIRCLEYELLOW - Cheeriness, joy, action, optimism, happiness, idealism, summer, hope, imagination, philosophy, sunshine and youth.GREEN - Nature, envy, success, good luck hope, healing, generosity and stability.

NONAGON LAVENDER - Represent enchantment, nostalgia, delicacy, floral, sweet and fashion.BLUE GREEN - Represent emotional healing, tranquillity, protection, stability and peaceful.PINK- This colour represents compassion, nurturing and love. It relates to unconditional love and understanding, and the giving and receiving of nurturing.

DECAGON RED- Is a colour of optimistic, dynamic, energizing, exciting, sexy, intense, stimulating, aggressive, powerful, energetic and dangerous. In China, red represent good luck,in India was representing purity; In Eastern cultures wasrepresent signified joy when combined with white. YELLOW- Is a colour of cheeriness, joy, action, optimism, happiness, idealism, summer, hope, imagination, philosophy, sunshine and youth. In Asia was representingscared and imperial.

HEPTAGON LIGHT PINK - Represent love, softness, delicacy, romance, sweetness, friendship, tenderness, fidelity and compassion. LIGHT BLUE - The colour of peace, tranquillity, quiet, cool, clean, soft, pure and understanding

OVALORANGE - This colour is representing ambition, fun, happy,balance, warmth, generosity, vibrant, expansive and organic.LIGHT BLUE - The colour of peaceful, tranquillity, quiet, cool, clean, soft, pure and understanding.

PENTAGONRED - Is a colour of optimistic, dynamic, energizing, exciting, sexy, intense, stimulating, aggressive, powerful, energetic and dangerous.BLUE - Truth, wisdom, harmony, calm, trust, confident, protection, security and royalty.

SQUAERE YELLOW - Joyful, cheeriness, action, optimism, happiness, idealism, summer, hope, imagination, philosophy, sunshine and youth.GREEN - The colour of nature, envy, success, good luck hope, fertility, healing, generosity and stability.

HEXAGON GREEN - Representing colour of nature, envy, success, good luck hope, fertility, healing, generosity and stability. YELLOW - Joyful, cheeriness, action, optimism, happiness, idealism, summer, hope, imagination, philosophy, sunshine and youth.

PLUSPurple - It combines the calm stability of blue and the fierce energy of red. It is also a rare occurring colour in nature and as a result is often seen as having sacred meaning.YELLOW - Joyful, action, happiness, idealism, summer, hope, imagination, sunshine.GREEN - Nature, envy, success, good luck hope, healing, generosity and stability.RED - Is a colour of optimistic, energizing, exciting, sexy, intense, aggressive, powerful.

Symmetrical StabilityA stable and balanced layout provides a sense of stability so that the user can access the information comfortably.Symmetrically stable using stacked halves.

Stability and BalanceText information especially will have higher read ability within this type of layout.Symmetrically stable using quadrants.

Stability and the Grid SystemThe circle placed in the middle of the document represents a perfect balance in the bilateral symmetry of the composition.

HarmonyThe similarity of shapes and the component ratio constitutes bilateral symmetry, and creates a symmetrical harmony. On the otherhand, the di�erence derives from an unbalancedand asymmetrical component ratio and creates a dynamic harmony

Proportion and HarmonyConsistent design creates harmony and unity.Harmony refers to the way in which elements are combined into a pleasing arrangement. In other words, harmony requires the expression of unity and variety at the same time.Similarity in harmony can be expressed throughrepetition of shape, style, and size.

Expected Learning Outcome:Through this Final Project as can achieved the application of the Visual Communication learning outcome-Upon completing this Final Project is accurate to identify and able to understand the meaning of the Visual Communication.

Poster’s Concept and Idea Design by GOH YEN TENG - CCD 19

The followings areDesign Principle De�nitionConceptual Image (Design Principle Expression 1)Conceptual Type Image (Design Principle Expression 2)

TYPO CONSTRUCTION 2PINK- This colour represents compassion, nurturing and love. It relates to unconditional love and understanding, and the giving and receiving of nurturing.LIGHT BLUE - The colour of peace, tranquillity, quiet, cool, clean, soft, pure and understandingYELLOW - Joyful, action, happiness, idealism, summer, hope, imagination, sunshine.BLUE - Truth, wisdom, harmony, calm, trust, con�dent, protection, security and royalty. LAVENDER - Represent enchantment, nostalgia, delicacy, �oral, sweet and fashion.RED - Is a colour of optimistic, energizing, exciting, sexy, intense, aggressive, and powerful.

TYPO CONSTRUCTION 1

A dot/point is the smallest and unbreakable unit that can be used to compose a form. A single point repre-sents position in terms of space.A set of points can be used to represent a line or a shape.Points can have various characteristics by using the concepts of scale, distance, and direction.Figure below shows that the point produces a sense of sta-bility because it is positioned in the middle of the document.

Figure below shows that the point sticking to the top in this plane produces a sense of instability and move-ment.

Gravity appears to be pulling it down. On the other hand, Figure below shows the point looking lonely and isolated because it is positioned in the right bottom corner.

So far, the examples have shown that a single point is able to produce an emotional mood by its position in the space. A plain document is transformed into de-�ned space due to the positioning of the point. This shows how a point (the formative element) and space (the formless element) work together to create a visual design [graphic design]. A set of points can create a powerful relationship between negative and positive space. The positive space is the area of space that a shape forms in the plane (positive space = yang), whereas the negative space is the space that the shape does not �ll in the plane (negative space = yin).Repetitive position and scale of objects produce a pattern that de�nes space in terms of visual design [graphic design]. Figure below is an example of pat-tern design [graphic design] with points.

The point serves as the focus of attention to highlight important information. Drawing a circle on a date in the calendar means that it is an important day to remember.A red circle fo-cuses the viewer’s attention.A point (or a dot) can highlight a key part of an object. Several points in combination may represent a more complicated object. Points can recreate an object in a simpli�ed form by emphasising its key features.

LINE:A line represents direction and length.Lines also create outlines of forms and can have ex-pression and emotion.Lines are an important element in creating a PERSPECTIVE* VIEW.A line can be de�ned as a path that leads the viewer in a certain direction. In Figure below, one line is parallel to another so that, together, they visually create a wind-ing path. This also produces a perspective direction that can be used to guide the audience's attention to a certain point in a layout.Outlining often simpli�es an object

TEXTURE:The texture of something is the way that it feels when you touch it. Visual texture is associated with the touch experience of an object; for example, how smooth or rough it is. That is, visual texture creates an illu-sion of a tactile experience. The texture of objects in terms of visual design [graphic design] adds richness and depth to a layout and can generate various emotions and moods. The audience may never have physically experi-enced this surface characteris-tic, but their visual under-standing is developed by their previous association with sim-

ilar tactile experiences.This texture may not require any explanation because the audi-ence is very familiar with the surface.Designers often create textured e�ects on the basis of tactile experiences in order to enrich visual communica-tion.As Figure below shows, the pattern design emulates a tactile experience, which im-plies that the pattern is raised slightly from the surface.