New Media for the Networked NGO

Introduction to Content CurationPresenter: Beth Kanter

E-Mediat is funded by the Middle East Partnership Initiative of the United States Department of State with support from Microsoft Corporation and craigslist Charitable Fund and administrated by the Institute of International

Education

Content Curation: Learn from the Experts

Robin Good: http://www.masternewmedia.org

Content curation is the organizing, filtering and “making sense of” information on the web and sharing the very best content with your audience.

Definition

Content Curators Are Like Radio DJs

Why is Content Curation Important?

Information is measured in exabytes, a unit of in formation or a computer storage equal to one quintillion bytes

There is too much information on the Internet!

There is too much information being shared!

Flickr photo by dkalo

More Thoughtful Consumption

Your NGO Brand Will Be Seen As Thought Leader

Photo by spdl_n1

Curation

Creativity

Coordination

Tweets,Facebook

Blog, Web Site, Email Newsletter,

YouTube, Photos,

Webinars,E-books

Curation Can Be the Base of Your Content Strategy

Content Curation: How To Get Started

SEEK SENSE SHARE

Framework: Harold JarcheNetworked Learning Is Working Smarter

Seek

• Define objective, audience, and topics

• Organize sources • Use discovery tools• Scan more than you

capture• Don’t share unless it adds

great value• Discipline• No more than 20 minutes

a day

SEEK

The most important thing to is

organize your sources on Twitter into

lists.

If you log in as your page administrator and you have liked pages that share good content, you can easily post onto your page with the “share” button.

Sense

• Product: Blog post, report, memo, presentation

• Annotate, Archive, Apply

• Helps you get work done for organization

• Takes concentration

SENSE

Share

• Feed your network a steady diet of good stuff

• Comment on other people’s stuff

• Collaborative sense-making

SHARING

Content Curation Tools Nonprofit World

Discovery ToolsCollecting and Sharing

Goal

Topics

SourcesSense Making

Sharing

Content Curation Mini Plan

ResourcesRobin Goodhttp://www.masternewmedia.org/ Shadia Bseisohttp://www.shadiabseiso.com/SHADIA_BSEISO/Who_is_Shadia_Bseiso.html Content Marketing Institute http://www.contentmarketinginstitute.com/  Harold Jarchehttp://www.jarche.com/  Beth’s Blogwww.bethkanter.org Pinteresthttp://pinterest.com/