Becoming a Networked Nonprofit: Social Media Planning

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    06-May-2015
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Strategy for arts organizations looking to build a social media strategy.

Transcript of Becoming a Networked Nonprofit: Social Media Planning

  • 1.LEVERAGING SOCIAL MEDIA:
    BECOMING A NETWORKED ARTS NONPROFIT
    Social Media PlanningWebinar 1:May 13, 2011
    Track 2:Intermediate
    Kami Huyse, Beth Kanter and Julie Pippert, Zoetica

2. Social Media Planning
Steps 1-4: Theater Bay Area
3. Agenda
Objectives
Audience
Internal
Content Integration
4. Kami HuysePartner, Zoeticawww.KamiHuyse.com@kamichat
5. Objectives
6. Process for Planning
GOALS
People
Objectives
Strategies
Tactics
EVALUATION
7. Social Environment
Relational Objectives
Context
Based on Communication Process Model, Wilbur Schramm
From Communication Overtones, Setting Relational Objectives, http://twurl.nl/1y7p7r
8. SMART Objectives

  • Specific

9. Measurable 10. Attainable 11. Results-Oriented 12. Time Bound