PORTFOLIO

FRIDAY, 8th AUGUST

INDIVIDUAL

ART DIRECTION

Cherise HoelferSID: 13220273

Madison Wallace

THE CONCEPTThis  advertising  material  was  developed  to  target  potential  visitors  of

Naturally  Good  Expo  2015.  As  Australia’s  first  trade  only  event,  Naturally

Good  is  dedicated  to  support  and  fuel  the  $10.2  billion  natural,  organic

and  healthy  products  marketplace.  Naturally  Good  brings  together  all

sectors  of  the  natural  and  organic  products  value  chain  for  retailers,

distributers,  manufacturers  and  suppliers.  The  expo  provides  resources

to  expand  businesses,  gain  a  better  understanding  of  market

opportunities  and  see  the  latest  new  products  and  trends.  Therefore,  to

position  the  advertisements  to  reflect  this  data,  the  designs  remain

professional,  simple  and  concise.  As  a  business-­to-­business  event,  I

have  met  the  demands  of  effective  marketing  formats  and  mediums  to

suite  the  targeted  attendees.  

These  marketing  tools  were  created  in  connection  with  the  current

branding,  in  effort  to  provide  more  effective  material  that  could  be  of  use

to

National  Media.    The  original  color  palette  of  dark  and  light  blue,  orange

and  white  remains  with  an  added  splash  of  green  to  compliment  the

visuals

with  a  fresher  tone.  I  have  assured  brand  flow  and  continuity  throughout

the

5  pieces  to  mirror  the  natural,  organic  and  health  show  concept.  The

same

messaging,  colors,  fonts  and  images  were  used  for  this  reason.  The

advertising  material  covers  5  separate  channels  that  I  felt  were

appropriate

for  business-­to-­business,  also  taking  into  account  factors  of  efficiency,

clients  budget  and  overall  appeal.    

 I  have  specifically  chosen  two  visual  elements  that  have  flowed  through

every  piece,  looking  to  give  the  brand  a  richer  identity  that  potential

attendees  will  recognize.  These  include  a  forest  image  with  the  sunshine

beaming  through  the  trees  and  a  creative  shape  that  showcases  the  4

segments  of  the  show.    

EDM

Email  is  a  effective,  convenient  and

personal  medium  to  communicate  with

Naturally  Goods  audience.  Applying  an

appealing  color  palette  with  the  signature

branding,  readers  will  be  intrigue  of  what

is  on  offer.  By  clicking  on  any  part  of  the

email,  you  will  be  re-­directed  to  the

website,  in  additional  to  the  eye-­catching

call-­to-­action  button.

ARE YOU GETTING YOUR SHARE?

www.naturallygood.com.au

FOOD & BEVERAGESBEAUTY & PERSONAL CAREHEALTH & NUTRITIONHOME & LIVING

REGISTER  NOW  AT

$10.2  BILLION  &  GROWING!

REGISTER

MAGAZINEFLYER

A  full  page  advertisement  will  be

placed  in  trade  magazines  that  align

with  the  natural,  organic  and  health  or

retail  industry.  These  may  include

the'Australian  Organic'  or  'Retail  World'

NATURALLYGOOD

REGISTER NOW

& be apart of this

Natural & Organic Product EXPO

Visit:

naturallygood.com.au

HEALTH & NUTRITION

FOOD & BEVERAGES

HOME & LIVING

BEAUTY&PERSONAL CARE10.2 Billion Industry

FACEBOOK PAGE& LINKEDIN

POST

These pieces were designed to

develop a online presence and

provide potential attendees a

forum of communication with

Naturally Good.

SNAIL MAIL

The  final  advertising  element  is  taking

a  more  creative  and  engaging

approach  to  promote  the  event.  This

snail  mail  is  to  be  sent  out  to  the

appropriate  trades,  including  Flannery's

or  Swisse  head  offices  as  an  direct

enticement  and  invitation  to  register.

HEAL

TH &

NUT

RITI

ON

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BEVERAGES HOME &

LIVINGBUSINESS

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