MW2011: N. Di Blas +, A “Smart” Authoring and Delivery Tool for Multichannel Communication

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A “SMART” AUTHORING AND DELIVERY TOOL FOR MULTI- CHANNEL COMMUNICATION Presenting: Nicoletta Di Blas and Paolo Paolini P. Campione – Museo delle culture (Lugano, Switzerland) N. Di Blas – Politecnico di Milano (Italy) M. Franciolli – Museo d’Arte (Lugano, Switzerland) M. Negrini – Università della Svizzera Italiana (Switzerland) P. Paolini - Politecnico di Milano (Italy)

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The recent proliferation of technologies and devices (including iPhone, iPad and alike) provides new perspectives for the use of multimedia applications for cultural heritage. Users are no more just sitting in front of their PC at home, but they also access multimedia information walking in the galleries or in archaeological parks, sitting in a cafeteria, driving a car, travelling on a train, etc. In addition, and most important, all the different devices and technologies are important, and institutions can’t anymore decide which are preferable for their users, who are free to choose according to their (permanent or temporary) needs. In relation to the above, this paper wants to raise two basic issues concerning: (1) effective authoring environments and (2) adaptation of content to different devices, technologies and situations of usage. The current generation of authoring environment is quite unsatisfactory. Many authoring tools are officially aimed at specific technologies for specific situations (for example, an iPhone in a gallery). Other tools are apparently aimed at multiple devices/technologies and multiple situations of usage, but they are actually biased towards a limited set of choices, especially as far as situations of usage are concerned (e.g. try to listen to a mobile guide for a gallery, while sitting at home) and their structure (information architecture) cannot be easily bended to fit new needs. a presentation from Museums and the Web 2011 (MW2011)

Transcript of MW2011: N. Di Blas +, A “Smart” Authoring and Delivery Tool for Multichannel Communication

  • 1.A smart authoring and delivery tool for multi-channel communication
    Presenting: Nicoletta Di Blas and Paolo Paolini
    P. Campione Museo delle culture(Lugano, Switzerland)
    N. Di Blas Politecnico di Milano (Italy)
    M. Franciolli Museo dArte (Lugano, Switzerland)
    M. Negrini Universit della Svizzera Italiana (Switzerland)
    P. Paolini - Politecnico di Milano (Italy)

2. Multi-channel or better: multi-version
Same application fitting:
Different purposes
(During a visit, Before, After)
Different formats
(catalogue, thematic tour, audio tour, relax and browse, ...)
Different technologies
(PC, Tablet, Mobile, Multi-touch, )
Different contexts
Different user profiles
3. Multi-version IS desirable - 1
Permanent collection -> guided tour (virtual real)
Podcast-> audio-guide
Audio-guide -> post visit support
Exhibition -> part of a library (e.g. Artbabble)
->: could become
4. Example: National Gallery of Washington a work of art from PC
From the permanentcollection
5. to a virtual tour (the content is re-done from scratch)
6. The same MM fragment can be deliveredthroughdifferent CHANNELS
How is the CONTEXT preserved?
7. Multi-version IS desirable - 2
A LOT of valuable content could survive in many forms
where have all your exhibitions gone?
8. Multi-version: implications
Multi-versionimplies:
Content re-use
Content adaptation
Multi-versionauthoring
9. 1. Content re-use
Expanding the offer with low resources
The same content can be reused:
Across technologies
Across formats
Across contexts

10. 2. Content adaptation
Tuning the content for the different usages

  • Content tuning is almost inevitably needed

11. It can be light or massive (expensive) 12. Adaptation must be taken into consideration from content creation