A “SMART” AUTHORING AND DELIVERY TOOL FOR MULTI-CHANNEL COMMUNICATION

Presenting: Nicoletta Di Blas and Paolo Paolini

P. Campione – Museo delle culture (Lugano, Switzerland)N. Di Blas – Politecnico di Milano (Italy)M. Franciolli – Museo d’Arte (Lugano, Switzerland)M. Negrini – Università della Svizzera Italiana (Switzerland)P. Paolini - Politecnico di Milano (Italy)

Multi-channel or better: multi-version

“Same” application fitting: Different purposes

(During a visit, Before, After) Different “formats”

(catalogue, thematic tour, audio tour, relax and browse, ...) Different technologies

(PC, Tablet, Mobile, Multi-touch, …) Different “contexts”

Different user profiles

Multi-version IS desirable - 1 Permanent collection -> guided tour (virtual –

real) Podcast-> audio-guide Audio-guide -> post visit support Exhibition -> part of a library (e.g. Artbabble)

->: could become…

From the permanent collection…

Example: National Gallery of Washington – a work of art from PC

…to a virtual tour (the content is re-done from scratch)…

The same MM fragment can be delivered through different CHANNELS

How is the CONTEXT preserved?

Multi-version IS desirable - 2

A LOT of valuable content could survive in many forms

… where have all your exhibitions gone?

Multi-version: implications Multi-version implies:

1. Content re-use2. Content adaptation3. Multi-version authoring

1. Content re-use

Expanding the “offer” with low resources

The “same” content can be reused: Across technologies Across “formats” Across “contexts” …

2. Content adaptation

Tuning the content for the different usages Content tuning is almost inevitably needed It can be light or massive (expensive) Adaptation must be taken into consideration

from content creation

3. Multi-version authoring

One authoring effort and several versions! Not feasible 100% It can be approximated Quality of individual versions must be

matched against the benefits of multi-versions

Towards a possible SOLUTION

Main ingredients Content modelling

specifying semantics and roles of building blocks Adaptation

defining guidelines “case””solution” Authoring environment

Evolution of 1001stories, in order to make it fully multi-version

Content modellingUnderstanding the “role” of each fragment α-Alfa: a general cultural observation

e.g. “geometry is deeply rooted in Japanese artistic culture”

β-Beta: a general “factual” informatione.g. “albumen prints are obtained with eggs albumen and are easy to be painted over”

γ-Gamma: an interpretation of a factual informatione.g. “mountains’ profiles resemble triangles”

δ-Delta: a specific factual information about an exhibite.g. “there are mountains on a sequence of planes at different depths”

Additional practical information (π): Identification (what are we talking about) Context (why we are here) “where to go” …

Content modelling -example WEB Thematic narrative:

α, ß Catalogue:

γ, δ Thematic n. and

catalogue: interlinked

AUDIO-GUIDE Linear sequence:α, π, γ, δ, π, γ, δ, π, …

Content adaptation

Developing guidelines Carefully looking at artifacts (audio guides,

interactive guides, web sites,..) created by others

Solving our own problems, case by case, and then generalizing the solution

Authoring environment

1001stories Fully redesigned inside Easy authoring for each version Supporting “transformations” to generate

different versions Supporting content adaptation

A recent example

www.nipponlugano.ch 4 different exhibitions (all related to Japanese

culture) Ancient erotic prints, Albumen photography,

Gutai (a movement of the 50s), Araki (contemporary photography)

Fall-winter 2010, in Lugano

Conclusions

Needs are clear We are moving towards some

directions We would like to compare our

approach with others dealing with the same problem

CONTACT: nicoletta.diblas@polimi.it

We are looking for sharing and cooperation