Morpc summit 10 5-10 presentation

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Social Networking Green Issues MORPC Summit on Sustainability & the Environment October 5, 2010 Presenter - Angela Siefer, ShinyDoor @angelasiefer

description

Presentation given at MORPC Summit on Sustainability & the Environment 10-5-10 on using social media to influence consumers to choose green.

Transcript of Morpc summit 10 5-10 presentation

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Social Networking Green Issues

MORPC Summit on Sustainability & the Environment

October 5, 2010

Presenter - Angela Siefer, ShinyDoor@angelasiefer

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Social Media = Online Conversation

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@angelasiefer

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Live Experiment

• Who here uses Twitter?

• #morpc is the Summit’s hashtag.

• Post to Twitter: “What green choice/activity are you most proud?”

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http://www.maxgladwell.com

Convergence of Social Media &

Sustainability

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Democratization of Information &

Energy

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How?

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Set goals

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Experiment

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Watch, Listen, Learn

http://www.pyzam.com/funnypictures

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Integrate

http://www.guzer.com/photo/animals_technology.php

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Who Does the Work???

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Ohio Farm Bureau & Social Media

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MORPC on Facebook

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Consultant Providing Support

Consultant Doing Your Social Media

YES

NO

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MORPC Social Media Policy

• One size does not fit all - Find the right fit for your organization

• Create policy to reach your goals

• Remember, it’s a living document – regular updates and changes are ok

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Practice, Practice, Practice

• Start using facebook each day• Friend good examples:

– MORPC Executive Director Chester Jourdan– Ohio Farm Bureau– Your local & state elected officials

• Learn how to use facebook on your phone or blackberry

• Have fun!

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Angela [email protected]@angelasiefer

http://shinydoor.com