2014 MORPC Social Media Workshop - Gong Gong

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MORPC 18 June 2014 © 2014 Gong Gong Communications, LLC. All rights reserved. 5 Quick and Dirty Tips for Successful Social Media Marketing

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  • 1. MORPC 18 June 2014 2014 Gong Gong Communications, LLC. All rights reserved. 5 Quick and Dirty Tips for Successful Social Media Marketing

2. MORPC 18 June 2014 2014 Gong Gong Communications, LLC. All rights reserved. 1. Set your goals and objectives Consider both your communication and marketing goals Make sure theyre SMART (Specific, Measurable, Attainable, Realistic, Timely) Create short and long-term goals Dont forget to revisit them throughout the year! 3. MORPC 18 June 2014 2014 Gong Gong Communications, LLC. All rights reserved. 2. Understand your audience Who are you trying to reach? How do they prefer receiving news and information? Are you talking to an empty room? If so, why? 4. MORPC 18 June 2014 2014 Gong Gong Communications, LLC. All rights reserved. 3. Determine what kind of information to share Community events Highlight news stories featuring local businesses and individuals Third party resources your community members might find useful Commentary and op/ed from staff Tax, permit, and licensure information 5. MORPC 18 June 2014 2014 Gong Gong Communications, LLC. All rights reserved. 4. Determine which social networks you should engage Is it appropriate for my staff, industry, and the type of services we provide? Will my audience be looking for information there? Will they truly engage? Will the return on our investment justify the cost (financial, energy, manpower, sanity, etc.) 6. MORPC 18 June 2014 2014 Gong Gong Communications, LLC. All rights reserved. 4. Determine which social networks you should engage Facebook LinkedIn Twitter Google+ Slideshare Pinterest Video (YouTube) Photos (Instagram, Flickr) Content and document sharing Blog E-mail marketing Industry-specific social networks Forums 7. MORPC 18 June 2014 2014 Gong Gong Communications, LLC. All rights reserved. 5. Create a plan What are the objectives? What should we be doing here (and what shouldnt we be doing)? What kind of content should we be sharing and what should we be discussing? How often should we engage and when? Who will be doing what? How will we monitor this channel? How will we track and analyze our engagement? 8. MORPC 18 June 2014 2014 Gong Gong Communications, LLC. All rights reserved. Gong Gong Communications We provide holistic marketing and creative services to small businesses on a monthly and per-project basis. We offer a full range of services including graphic & web design, copy writing, marketing planning, and social media engagement. gonggongcommunications.com 9. MORPC 18 June 2014 2014 Gong Gong Communications, LLC. All rights reserved. Questions?