2014 MORPC Social Media Workshop - City of Delaware

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Social Media Strategies for Local Governments Wednesday, June 18, 2014

Transcript of 2014 MORPC Social Media Workshop - City of Delaware

Page 1: 2014 MORPC Social Media Workshop - City of Delaware

Social Media Strategies for Local Governments

Wednesday, June 18, 2014

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WHO USES SOCIAL MEDIA? About 73 percent of online adults use social media Pew Research, 2013

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WHAT WORKS FOR DELAWARE?

• News Source– Issue: Information vacuum– Information without filter–Real time–Resident engagement “They like us! They

really us!”

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WHAT WORKS FOR DELAWARE?

Don’t forget ye old websit

e!

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• Be Timely, Relevant and Useful– Think like a resident!– Balance consistent brand

message with multiple contributors

WHAT WORKS FOR DELAWARE?