Mentos Full Fresh, a liquid

filled gum, was launching in

India. Taking the TV ad idea

forward, where they show

two fighting to create

better things with the

liquid, we suggested the

following online game.

Vs.

ComputerUser

The Full Fresh Fight

The Full Fresh Fight

Proposition:Have fun with liquid

Idea: Have fun while you fight it out with the computer with wacky counterattacks using weapons made of liquid.

Inspiration ;) The Ramayana arrow fights – Ravana shoots the fire arrow, Rama attacks with the water arrow to render it useless.

Concept / Flow:

• User logs on to our site / Facebook application to prove his mettle.• He uploads his picture to be placed on the body of the player or chooses to go ahead with the default image.

Vs.Computer User

The fight begins with the computer attacking first. He starts to chew on Fullfresh.

The computer attacks.

He chews on a Mentos Fullfresh and squirts the green liquid to create an arrow.

Choose your defense

5

Choose your defense

5

Choose your defense

5

User has to select the right defense to protect himself before the weapon crosses the line.

Choose your defense

4

User squirts green liquid to create a shield in defense.

A Fullfresh is added to user’s kitty.

5

Choose your defense

If user has chosen the right defense, his count of Fullfresh will increase. Otherwise the weapom will hit the player and drench him.

As the user progresses with the game, more and more weapons are made available to him.

Choose your defense

5

Attack with Defend with

Arrow strikes the shield and bends

Effect

Bricks / pebbles hit the shield and they are crushed to powder

Rain water hits the umbrella and drenches the computer.

Fire is doused

The bullet hits the billa, goes back on its trajectory and hits the computer.

Some examples:

Attack with Defend with

The bubble encapsulates the bomb.

The knife hits the cake to cut a slice that goes to the user.

The egg hits the pan and sunny side up in heart shape is made in the pan.

The gada bounces back after hitting the sponge.

The missile changes its direction as the radar moves.

Effect

Some examples:

We have 10 weapons and 10 defenses to start with. Player needs to select ten from the weapons or defense. If player selects a weapon, the corresponding defense is allotted to the computer. If player selects a defense, the corresponding weapon is allotted to the computer.

Computer attacks.Player defends: right /wrongIf right, computer gets drenched / player gets a bonus Full Fresh (started with 10 of them).If wrong, player gets drenched and loses a Full Fresh.

If player gets all the 5 defense shots right, he will get a bright Mentos aura around him that will empower him to throw a weapon that can destroy the computer.

Player wins the game and moves on to the next level.

Level 1 - Warm – up

We introduce another set of 5 weapons / 5 defenses. The player gets a chance to chose and add to his arsenal. Now on the game becomes time-based.

Hence, to help the user save on time, we add a Tetris like feature where the next weapon to be used by the comp is flashed for a sec or so, randomly anywhere on the screen. The player needs to keep a track of that while he is choosing the right defense.

Computer attacks Player defends: Right / Wrong Player can save time by reacting fast as he has seen the upcoming attack weapon earlier.

If player gets all the defense shots right, he will get a bright Mentos aura around him that will empower him to throw a weapon that can destroy the computer.

Player wins the game and moves on to the next level.

Level 2 - Time based

We introduce another set of 5 weapons / 5 defenses. The player gets a chance to chose and add to his arsenal.Here we introduce various Quick Tools to help the player gain time.

Quick Tools that appear on the screen anytime and the player needs to watch out for:Freeze: Cold winds blow to freeze the weaponReverse: The weapon goes back on its trajectory.

Quick Tools that player can use at his discretion, wisely as it is available only once / twice:Attack: Player gets an extra chance to attack the computer.Speed: a Nitrogen boost (NFS) kind of a tool that increases the speed of the defense weapon

If player gets all the defense shots right, he will get a bright Mentos aura around him that will empower him to throw a weapon that can destroy the computer. Player wins the game.

Factor that determines the winner:Number of successful hits / defense in the shortest span.

Level 3 – Quick Tools