Mentos Gum Lab
28
Let’s take a look at somethi ng we did at Ogi lvyOne, Mumbai fo r Mentos Gum .
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A microsite with a Music Video. Created to launch the Mentos Gum in India. The proposition of the product was: Mentos Gum Chabaate Raho, Dimaag ki Batti Jalate Raho!
Transcript of Mentos Gum Lab
Let’s take a look at
something we did at
OgilvyOne, Mumbai
for
Mentos Gum.
A microsite with a Music Video. Created to launch the Mentos Gum in India.
The proposition of the product was: Mentos Gum Chabaate Raho, Dimaag ki Batti Jalate Raho!
www.mentosgumlab.com
Starts with a music video, rendered in Claymation
