Tuesday, April 18, 2023 1

4444

Prepare by

Vindyanchal kumar

Sumit kuma baduni

Pawan gusai

Manish verma

Click icon to add picture

Company profilementos is a popular candy brand that is sold all over the world• It is manufactured by Perfetti Van Melle

Mentos was first produced in the Netherlands during the 1950s and in India 1995

They are small, flat-coated balls (dragees) with a soft

Mentos is available in many flavors, mint and mixed fruit .

• Mentos is sold in various country like India, Australia ,America ,England etc

Why mentos ? Mentos gives two benefits.

One is the instant mouth freshness

Other is they don't need to find a place to spit the mentos

mentos Advertising strategy

1) The brand carved out a special place in market through very humorous campaigns.

2) World wide Mentos positioned it self as Smart thinking candy .

3) Baseline with “ Dimag ki Batti Jala De” “Freshmaker”.

4) Unlike other candies /chocolates, Mentos blended the properties of candy and chewing gum together.

5) Mentos usually target students,youth in their ads.

Mentos ADVERTISEMENTSAd 1:MENTOS: Late For Class

Target market:•Youth and college going student

Strategy :

•Attempting to target youth because youth have purchasing power.

•Attempting to target college going crowd because college studentInfluence by cool idea

Tag line “dimag ki batti jala de!

Mentos ADVERTISEMENTS

Ad 2:Theory of Evolution of Man

Target market:• Kids , Students, Upper youth

Strategy :

•Trying to relate Mento to Evolution of man

•Trying to relate mentos as goods of necessity

•Attempt to arise the curiosity of the viewers

Tag line

“dimag ki batti jala de!

Competitors

Orbit

Competitor :1

Orbit: Doctor with cow

Target marketDoctor, Dental patient, youth

Marketing strategy1. Selling point :White sparkling

teeth

2. Consumer Insight: Oral care3. Positioned as a functional gum

Tagline :" Its working“

Jingle

:" Yellow Yellow Dirty Fellow, White White Orbit White

EclairsCompetitor :2

Cadbury Éclairs ad: CricketTarget market1. older customers like the

teens and youngsters.2. Sport person

Marketing strategyEarlier positioning: Brand

ask customer to Doob le Zara in taste

New positioning :"Get Lost“ in taste

Tagline :" Its working“

Polo mintCompetitor :3

Polo - Conveyor BeltTarget market1. IT specially targeted

on kids2. Youth of 18 to 25 yr

Marketing strategy3. Leadership in market4. Create loyal customer

Tagline

“mint with hole!

Comparison between polo vs. mentos mint

mentos POLO

1. It focus on something new Or innovative advertising

2. It focus on youth

3. It mostly uses animated ad

4. It takes help of all advertising media

5. It’s tag line is “dimag ki batti jala de!

1. It also focus on innovative advertising

2. it focus on the youth ,children

3. it does not use animated ad

4. It takes help of radio advertising media now.

5. It ‘s tag line it “mint with a hole!

My AD: Never say Never Always be cleaver

Marketing strategy

1. We tried to show that by eating Mentos creative ideas comes in mind

2. Mentos makes work easier and simpler

3. We are tried to show Mentos more famous and popularize among youngsters (college going and school

going students, income earning people, )

4. We are tried to prove that Mentos is the best candy in comparison of all other candy

.

Our Target Audience

Youth

Educated

Professional

Fashion

Conscious

mentos

Characters

Anurag

devNervous

friend

BirlaNervous friend

Aashish joshiNervous friend

Mani jolly coach Abhishek

shuklaDirector

Shalabh

Racer 1

Tiwari Racer 2

VindyanchalNervous

boy

Tag line…

04/18/2023 17

Tag lineNever say Never

Always be cleaver

Story line The advertisement starts with an Inter-college race where there

are three racers on the track who are waiting for their coach to give the signal to start the run off. One of the racers among the three racers is very nervous about the race as he is not so confident about the race to win as he is one fat guy on the track, and is not a very good racer indeed. On the field other than three racers and the coach there are three friends as an audience who are the friends of the nervous racer.

In the beginning the Coach introduces the race title and blows

the whistle. As soon as the whistle is blown by the coach the two racers other than the nervous one starts running two compete and at the same time the three friends who are standing right at the back of the coach starts fighting over some issue and the whole field gets disturbed which catches the coach’s attention and coach instead of focusing on the racers moves his attention towards the fight so as to calm them down and put things in the order. Here there is a perfect timing of the racers to start running and the coach turning back to put the things in the order.

 

Story line Here the nervous racer takes the advantage of not being

getting noticed and slowly start moving backwards on the track. As soon as the coach settles down the fight and turn back towards the field to notice the racers the nervous racer immediately starts running towards the winning end and crosses the finish line followed by other two racers and pretends to be tired as he has won the race with his own efforts with a wicked smile on his face.

After the race is complete the coach appreciates the nervous racer and in the end it is seen that the nervous racer gives a thumbs up sign to his three friends who initiated the fight. This showed that this situation was pre planned by racer and his three friends which was perfectly implemented and executed on the field which helped the nervous racer to win the race by defeating his two competitors and winning hearts.