Melissa Suzuno, Content Marketing Manager & Consultant · 8/7/2019 · AWC tips on lobbying....
Transcript of Melissa Suzuno, Content Marketing Manager & Consultant · 8/7/2019 · AWC tips on lobbying....
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Social media & content basics
Melissa Suzuno, Content MarketingManager & Consultant
Western and Pacific NorthwestIntergovernmental Audit Forums
Joint Meeting
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Two social media stories
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Social media & politics
• 22% of voters let others know they voted on asocial networking site
• 31% of social media users have used the tools toencourage other people to take action on apolitical or social issue
• 33% have used the tools to repost contentoriginally posted by someone else on political orsocial issues
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Today’s agenda
• Overview of social media platforms
• Quick introduction to contentmarketing
• A few guiding principles
• Q & A
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Overview of social mediaplatforms
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Facebook• 1.5 billion users: 71% of online adults
• Company/organization accounts similar topersonal accounts
• You can post status updates, links, photos, andvideos
• Detailed demographic info about your followers
• Pay to play: only 16% of posts get seen
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Image
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What the heck is a #hashtag?• The symbol formerly known as “the pound sign”
• Can be used within a post or added at the end
• You can use existing hashtags, or create your own
• Search the platform for existing hashtags for bestresults
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Link with photo
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Infographic
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Status update
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LinkedIn• 380 million users• Overall atmosphere is professional and work-
focused• Company/organization pages & personal
accounts• You can post status updates, links, photos, and
videos• Blogging platform open to all LinkedIn
members• Also owns presentation platform SlideShare
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Job opening (link)
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Blog post
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SlideShare
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Twitter• 304 million users
• 140 character limit, can include links,images, and videos
• Hashtags, RTs, MTs, mentions, directmessages
• Twitter chats
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Twitter conversation
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Photo on Twitter
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Tweet with link & photo
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Storify
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YouTube• Second largest search engine: 3 billion
searches a month
• Reaches more 18– to 34-year olds thanany cable TV network
• Video, recorded webinars
• Ideal for instructional content
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Association of WashingtonCities recorded webinar
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AWC tips on lobbying
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Washington State Auditor’sOffice
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Instagram• 300 million monthly active users• Visually driven platform• Text captions can & should include
hashtags• 53% of users in the 18 to 29 age
group• Can be great platform for recruiting
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Hawaii Tourism Bureau
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Senator Cory Booker
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Michelle Obama
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bit.ly/employersinstagram
bit.ly/8recruitinghandles
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Pinterest• 7.8 million users
• Visually driven platform
• Each pin can link back to your site, canbe excellent source of traffic
• Text description and comments havegreat SEO benefits
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Pinterest board
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A brief intro to contentmarketing
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Content marketing
• Using assets like blog posts, infographics, andvideo to help potential customers answer aquestion or deal with a frustration
• Build trust and authority for your brandover time
• When it’s time for customers to make adecision, they’re more inclined to trustyou
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Content marketing vs. socialmedia
• Social media can amplify your message and connect with your audience
• Creating content gives you something to share on social media
• Owning vs. renting your digital property
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A few guiding principles
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Know your audience
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Accept that things are alwayschanging
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Experiment (come out of yourshell)
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Be social (not like this guy)
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Realize that it takes time
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Get in touch!
bit.ly/socialmediamelissa
www.melissasuzuno.com