MEDIALOGIC MONTHLY...
Transcript of MEDIALOGIC MONTHLY...
CONTENTS ……..
CAT (Commercial Airtime ) Slide #
Data Source:
oMarket Share%| By Genre 3
oTime Band Utilization 4
oTarget Group Share Ratings 5
oTop 15 channel Overall C&S | Total Ind 6
oChannel-wise Breakup by Genre 10
oTop programs C&S | Total Ind 21
oTop 10 Talk Shows 23
oTop Infotainment Shows 24
oTop Morning Shows 25
Ratings Slide #
CAT Comparison by Genre 27Top 10 Categories 28Top 10 Advertisers 29Top 10 Brands 30Channel-wise Breakup By Genre 31
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35%
20%
16%
13%
9%
4%1%1%
1%
0%
37%
23%
14%
12%
8%
3%
1%1%
1%0%
Local EntNewsForeign EntSportsKidsMovieMusicRegionalCooking/FoodReligious
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10.015.020.025.030.035.040.045.0
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Local Ent News Foreign Ent Sports Kids
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Local Ent News Foreign Ent Sports Kids
MARKET SHARE% | BY GENRE
Total Ind
Day-wise Progression | Top (5) Genre Day-wise Progression | Top (5) Genre
C&S Ind
Genre-Wise market share is based on the total viewing of 90+ channels being monitored in the new system. Viewing of the In-House cable channels is not included to calculate market share.
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TIME BANDS UTILIZATION
Time Slot wise Viewership
Gender wise Split of Viewership
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
Total Male Female
13.015.5
18.1
32.6 32.0
20.0
12.4 14.216.9
30.7 30.9
19.7
13.716.8
19.3
34.6 33.1
20.3
0.05.0
10.015.020.025.030.035.040.0
Morning 08:00 - 11:00 Noon/Afternoon 11:00 -17:00
Pre-Prime-Time 17:00 -19:00
Prime-Time 19:00 -21:00
Post-Prime-Time 21:00 -23:00
Late-Night 23:00 - 00:00
Total Male Female
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TARGET GROUP SHARE RATINGS
BY Age Group
*TGSR is based on total usage ( 24 Hours avg ratings of all channels)
BY SEC
18%
29%34%
14%
5%M/F | 05 to 14
M/F | 15 to 25
M/F | 26 to 45
M/F | 46 to 59
M/F | 60+
7%
17%
25%22%
29%SEC ASEC BSEC CSEC DSEC E
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Total Ind C&S Ind March.16 March.16
Rank Channel Name Ratings% Rank Channel Name Ratings
%1 PTV HOME 1.42 1 COLORS 0.68
2 ATV 1.09 2 TEN SPORTS 0.59
3 PTV SPORTS 0.68 3 FILMAZIA 0.58
4 COLORS 0.48 4 ARY DIGITAL 0.57
5 TEN SPORTS 0.41 5 HUM TV 0.52
6 FILMAZIA 0.41 6 PTV SPORTS 0.46
7 ARY DIGITAL 0.40 7 DISNEY CHANNEL 0.40
8 HUM TV 0.37 8 URDU 1 0.40
9 DISNEY CHANNEL 0.28 9 SAMAA 0.37
10 URDU 1 0.28 10 GEO NEWS 0.36
11 SAMAA 0.26 11 GEO ENTERTAINMENT 0.34
12 GEO NEWS 0.25 12 GEO KAHANI 0.29
13 GEO ENTERTAINMENT 0.24 13 A PLUS 0.29
14 GEO KAHANI 0.21 14 ARY NEWS 0.27
15 A PLUS 0.20 15 CARTOON NETWORK 0.23
Note: Raking is based on 24 Hours Avg Ratings
TOP 15 CHANNEL OVERALL |PAKISTAN TOTAL
PTV Home lead the overall top 15 channels charts on Total Ind followed by ATV whereas Colors lead on C&S followed by TEN Sports.
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Total Ind C&S Ind March.16 March.16
Rank Channel Name Ratings% Rank Channel Name Ratings
%1 COLORS 0.64 1 COLORS 0.69
2 FILMAZIA 0.58 2 FILMAZIA 0.63
3 TEN SPORTS 0.53 3 TEN SPORTS 0.57
4 PTV SPORTS 0.52 4 ARY DIGITAL 0.55
5 ARY DIGITAL 0.51 5 HUM TV 0.52
6 HUM TV 0.49 6 PTV SPORTS 0.48
7 PTV HOME 0.42 7 URDU 1 0.41
8 URDU 1 0.39 8 DISNEY CHANNEL 0.40
9 DISNEY CHANNEL 0.37 9 GEO NEWS 0.36
10 GEO NEWS 0.34 10 SAMAA 0.35
11 SAMAA 0.33 11 GEO KAHANI 0.34
12 GEO KAHANI 0.32 12 GEO ENTERTAINMENT 0.33
13 GEO ENTERTAINMENT 0.30 13 A PLUS 0.33
14 A PLUS 0.30 14 ARY NEWS 0.25
15 ATV 0.27 15 CARTOON NETWORK 0.23
Note: Raking is based on 24 Hours Avg Ratings
TOP 15 CHANNEL OVERALL |PAKISTAN URBAN
Colors lead the overall top 15 channels charts on Total Ind and C&S Ind
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TOP 15 CHANNELS BY REGION | TOTAL IND
Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl
Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg%
1 PTV HOME 1.42 COLORS 0.64 ARY DIGITAL 0.76 DISNEY CHANNEL 0.98 FILMAZIA 0.76 TEN SPORTS 0.63
2 ATV 1.09 FILMAZIA 0.58 COLORS 0.75 COLORS 0.72 COLORS 0.65 COLORS 0.63
3 PTV SPORTS 0.68 TEN SPORTS 0.53 SAMAA 0.70 TEN SPORTS 0.61 PTV HOME 0.64 ARY DIGITAL 0.54
4 COLORS 0.48 PTV SPORTS 0.52 TEN SPORTS 0.68 PTV SPORTS 0.45 PTV SPORTS 0.54 PTV SPORTS 0.50
5 TEN SPORTS 0.41 ARY DIGITAL 0.51 HUM TV 0.58 HUM TV 0.43 HUM TV 0.50 HUM TV 0.48
6 FILMAZIA 0.41 HUM TV 0.49 PTV SPORTS 0.48 GEO NEWS 0.39 ATV 0.49 FILMAZIA 0.47
7 ARY DIGITAL 0.40 PTV HOME 0.42 ARY NEWS 0.43 TV ONE 0.33 ARY DIGITAL 0.46 SAMAA 0.42
8 HUM TV 0.37 URDU 1 0.39 GEO Ent 0.42 PTV HOME 0.30 A PLUS 0.43 URDU 1 0.37
9 DISNEY CHANNEL 0.28 DISNEY
CHANNEL 0.37 FILMAZIA 0.38 DUNYA NEWS 0.28 URDU 1 0.40 DISNEY CHANNEL 0.37
10 URDU 1 0.28 GEO NEWS 0.34 URDU 1 0.35 ARY DIGITAL 0.26 DISNEY CHANNEL 0.39 GEO NEWS 0.35
11 SAMAA 0.26 SAMAA 0.33 GEO NEWS 0.28 FILMAZIA 0.26 TEN SPORTS 0.38 GEO Ent 0.34
12 GEO NEWS 0.25 GEO KAHANI 0.32 CARTOON NETWORK 0.24 GEO Ent 0.25 GEO KAHANI 0.35 GEO KAHANI 0.30
13 GEO Ent 0.24 GEO Ent 0.30 EXPRESS NEWS 0.21 URDU 1 0.23 GEO NEWS 0.32 PTV HOME 0.28
14 GEO KAHANI 0.21 A PLUS 0.30 GEO KAHANI 0.20 POGO 0.22 GEO Ent 0.25 ARY NEWS 0.27
15 A PLUS 0.20 ATV 0.27 DAWN NEWS 0.19 SEE TV 0.21 DUNYA NEWS 0.23 CARTOON
NETWORK 0.25
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TOP 15 CHANNELS BY REGION | C&S IND
Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl
Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg
% Channel Rtg%
1 COLORS 0.68 COLORS 0.69 ARY DIGITAL 0.78 DISNEY CHANNEL 1.01 FILMAZIA 0.85 FILMAZIA 1.44
2 TEN SPORTS 0.59 FILMAZIA 0.63 COLORS 0.78 COLORS 0.74 COLORS 0.74 GEO KAHANI 1.09
3 FILMAZIA 0.58 TEN SPORTS 0.57 SAMAA 0.72 TEN SPORTS 0.63 HUM TV 0.57 URDU 1 0.89
4 ARY DIGITAL 0.57 ARY DIGITAL 0.55 TEN SPORTS 0.70 HUM TV 0.45 PTV SPORTS 0.52 A PLUS 0.86
5 HUM TV 0.52 HUM TV 0.52 HUM TV 0.60 PTV SPORTS 0.43 ARY DIGITAL 0.52 TEN SPORTS 0.59
6 PTV SPORTS 0.46 PTV SPORTS 0.48 ARY NEWS 0.45 GEO NEWS 0.40 A PLUS 0.49 GEO NEWS 0.52
7 DISNEY CHANNEL 0.40 URDU 1 0.41 PTV SPORTS 0.44 TV ONE 0.34 URDU 1 0.46 PTV SPORTS 0.50
8 URDU 1 0.40 DISNEY CHANNEL 0.40 GEO Ent 0.43 DUNYA NEWS 0.29 DISNEY
CHANNEL 0.43 CARTOON NETWORK 0.49
9 SAMAA 0.37 GEO NEWS 0.36 FILMAZIA 0.39 ARY DIGITAL 0.27 TEN SPORTS 0.43 ARY DIGITAL 0.45
10 GEO NEWS 0.36 SAMAA 0.35 URDU 1 0.36 FILMAZIA 0.26 GEO KAHANI 0.39 NICKELODEON 0.44
11 GEO Ent 0.34 GEO KAHANI 0.34 GEO NEWS 0.29 GEO Ent 0.26 GEO NEWS 0.36 TV ONE 0.36
12 GEO KAHANI 0.29 GEO Ent 0.33 CARTOON NETWORK 0.24 URDU 1 0.23 GEO Ent 0.28 SEE TV 0.32
13 A PLUS 0.29 A PLUS 0.33 EXPRESS NEWS 0.22 POGO 0.23 DUNYA NEWS 0.26 GEO Ent 0.31
14 ARY NEWS 0.27 ARY NEWS 0.25 GEO KAHANI 0.20 SEE TV 0.21 EXPRESS NEWS 0.22 DAWN NEWS 0.31
15 CARTOON NETWORK 0.23 CARTOON
NETWORK 0.23 DAWN NEWS 0.20 PTV HOME 0.18 SAMAA 0.20 SAMAA 0.25
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ENTERTAINMENT CHANNELS – 24 HOURS
Colors is Leading on both Total and C&S Ind.
Total Ind C&S Ind
Mar.16 Mar.16
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 COLORS 0.64 1 COLORS 0.69
2 FILMAZIA 0.58 2 FILMAZIA 0.63
3 ARY DIGITAL 0.51 3 ARY DIGITAL 0.55
4 HUM TV 0.49 4 HUM TV 0.52
5 PTV HOME 0.42 5 URDU 1 0.41
6 URDU 1 0.39 6 GEO KAHANI 0.34
7 GEO KAHANI 0.32 7 GEO ENTERTAINMENT 0.33
8 GEO ENTERTAINMENT 0.30 8 A PLUS 0.33
9 A PLUS 0.30 9 TV ONE 0.17
10 ATV 0.27 10 SEE TV 0.16
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ENTERTAINMENT CHANNELS – PRIME TIME (19.00-22.00)
COLORS is leading on Prime Time followed by Filmazia on Total and C&S Ind
Total Ind C&S IndMar.16 Mar.16
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 COLORS 2.00 1 COLORS 2.15
2 FILMAZIA 1.97 2 FILMAZIA 2.11
3 PTV HOME 1.45 3 HUM TV 1.55
4 HUM TV 1.44 4 ARY DIGITAL 1.36
5 ARY DIGITAL 1.27 5 URDU 1 1.08
6 URDU 1 1.01 6 GEO KAHANI 1.07
7 GEO KAHANI 1.00 7 A PLUS 0.99
8 A PLUS 0.93 8 GEO ENTERTAINMENT 0.98
9 GEO ENTERTAINMENT 0.92 9 TV ONE 0.38
10 ATV 0.66 10 EXPRESS ENTERTAINMENT 0.29
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TOP NEWS CHANNELS - 24 HOURS
GEO NEWS is on top followed by Samaa on both Total and C&S Individuals.
Total Ind C&S Ind
March-16 March-16
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 GEO NEWS 0.34 1 GEO NEWS 0.36
2 SAMAA 0.33 2 SAMAA 0.35
3 ARY NEWS 0.23 3 ARY NEWS 0.25
4 DUNYA NEWS 0.21 4 DUNYA NEWS 0.22
5 EXPRESS NEWS 0.19 5 EXPRESS NEWS 0.20
6 DAWN NEWS 0.12 6 DAWN NEWS 0.13
7 ABB TAKK 0.12 7 ABB TAKK 0.13
8 NINETY 2 NEWS 0.09 8 NINETY 2 NEWS 0.10
9 AAJ NEWS 0.09 9 AAJ NEWS 0.10
10 NEWS ONE 0.07 10 NEWS ONE 0.08
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TOP NEWS CHANNELS – PRIME TIME (20.00-00.00)
GEO News is on top during prime time followed by Samaa.
Total Ind C&S Ind
March-16 March-16
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 GEO NEWS 0.74 1 GEO NEWS 0.79
2 SAMAA 0.57 2 SAMAA 0.61
3 ARY NEWS 0.48 3 ARY NEWS 0.51
4 DUNYA NEWS 0.45 4 DUNYA NEWS 0.48
5 EXPRESS NEWS 0.41 5 EXPRESS NEWS 0.44
6 ABB TAKK 0.22 6 ABB TAKK 0.24
7 AAJ NEWS 0.21 7 AAJ NEWS 0.23
8 DAWN NEWS 0.21 8 DAWN NEWS 0.23
9 NINETY 2 NEWS 0.17 9 NINETY 2 NEWS 0.18
10 CHANNEL24 0.13 10 CHANNEL24 0.14
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MUSIC CHANNELS
8XM is leading the genre with significant lead…………………………
8XM*Captures the 1st position as the most
watched music channel with 56% share in music Genre
C&S Ind
March | 2016
Rank Channel Name TRPs Relative Share%
1 8XM 134 58%2 JALWA 81 35%3 ARY MUSIK 15 6%4 VIBE TV 2 1%
Grand Total 232 100%
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SPORTS |PAKISTAN TOTAL
PTV Sports is leading on Total Ind and C&S Ind
Total IndMarch-16
J Channel Name TRPs Relative Share%
1 PTV SPORTS 1018 59%
2 TEN SPORTS 618 36%
3 GEO SUPER 77 4%
C&S Ind March-16
Rank Channel Name TRPs Relative Share%
1 TEN SPORTS 883 52%
2 PTV SPORTS 697 41%
3 GEO SUPER 110 7%
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SPORTS |PAKISTAN URBAN
TEN Sports is leading on Total Ind and C&S Ind
Total IndMarch.16
Rank Channel Name TRPs Relative Share%
1 TEN SPORTS 806 48%
2 PTV SPORTS 779 46%
3 GEO SUPER 106 6%
March.16
C&S IndRank Channel Name TRPs Relative Share%
1 TEN SPORTS 864 51%
2 PTV SPORTS 713 42%
3 GEO SUPER 113 7%
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Movie Channels
Film World captures 1st Position on 24 hours and Filmax on prime time
24 Hours | C&S Ind Prime Time | 20.00-00.00 | C&S Ind
Mar.16 Mar.16
Rank Channel Name Ratings% Rank Channel Name Ratings%
1 FILM WORLD 0.10 1 FILMAX 0.19
2 FILMAX 0.08 2 FILM WORLD 0.16
3 HBO 0.05 3 HBO 0.12
4 STAR MOVIES 0.04 4 STAR MOVIES 0.07
5 WB 0.02 5 RAAVI TV 0.04
6 RAAVI TV 0.01 6 SILVER SCREEN 0.03
7 SILVER SCREEN 0.01 7 WB 0.03
8 AXN 0.00 8 AXN 0.00
9 STAR LITE TV 0.00 9 STAR LITE TV 0.00
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FOOD CHANNELS
Masala tops the chart with 80 TRPs during the month of March
C&S Ind
March-16
Rank Channel Name TRPs Relative Share%
1 MASALA TV 80 92%
2 ZAIQA 7 8%
.. Grand Total 87 100%
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KIDS
Disney Channel Holds 48% Of Kids Channels Viewership
C&S IND
Mar.16
Rank Channel TRPs Relative Share%
1 DISNEY CHANNEL 599 48%
2 CARTOON NETWORK 344 27%
3 POGO 182 15%
4 NICKELODEON 130 10%
…. 1256 100%
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TOP REGIONAL C&S IND | TIME BAND 18:00 – 23:00
PAK URBAN URBAN PUNJAB URBAN SINDH URBAN KP URBAN BALUCHISTAN
Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg%
1 APNA CHANNEL 0.024 APNA CHANNEL 0.035 KTN 0.048 ARUJ TV 0.152 PTV BOLAN 0.837
2 KTN 0.020 ARUJ TV 0.016 KASHISH 0.014 AVT KHYBER 0.065 VSH NEWS 0.022
3 ARUJ TV 0.020 KAY2 0.011 APNA CHANNEL 0.012 KHYBER NEWS 0.044 KASHISH 0.014
4 PTV BOLAN 0.015 PUNJAB TV 0.011 KTN NEWS 0.011 PTV NATIONAL 0.040 SINDH TV 0.009
5 PTV NATIONAL 0.009 PTV NATIONAL 0.008 SINDH TV 0.011 PASHTO 1 0.014 ARUJ TV 0.008
6 KASHISH 0.007 WASEB 0.005 SINDH TV NEWS 0.008 APNA CHANNEL 0.009 PTV NATIONAL 0.007
7 KAY2 0.007 AVT KHYBER 0.004 AWAZ 0.007 PUNJAB TV 0.008 AVT KHYBER 0.006
8 AVT KHYBER 0.006 PASHTO 1 0.003 ARUJ TV 0.006 PTV BOLAN 0.007 MEHRAN TV 0.003
9 PUNJAB TV 0.006 PTV BOLAN 0.002 MEHRAN TV 0.005 MEHRAN TV 0.006 KHYBER NEWS 0.003
10 SINDH TV 0.005 MEHRAN TV 0.002 PTV NATIONAL 0.004 KAY2 0.006 WASEB 0.002
11 KTN NEWS 0.004 SINDH TV 0.001 DHARTI TV 0.004 SINDH TV 0.005 KAY2 0.002
12 SINDH TV NEWS 0.004 KASHISH 0.001 VSH NEWS 0.003 WASEB 0.003 PUNJAB TV 0.002
13 KHYBER NEWS 0.003 KTN 0.001 WASEB 0.002 SINDH TV NEWS 0.003 PASHTO 1 0.002
14 WASEB 0.003 SINDH TV NEWS 0.001 PTV BOLAN 0.001 DHARTI TV 0.003 AWAZ 0.001
15 MEHRAN TV 0.003 KHYBER NEWS 0.001 AVT KHYBER 0.001 KTN 0.003 APNA CHANNEL 0.001
16 AWAZ 0.003 AWAZ 0.001 KAY2 0.001 KASHISH 0.002 KTN 0.001
17 PASHTO 1 0.003 DHARTI TV 0.000 KHYBER NEWS 0.000 VSH NEWS 0.002 DHARTI TV 0.001
18 VSH NEWS 0.002 VSH NEWS 0.000 PUNJAB TV 0.000 KTN NEWS 0.001 SINDH TV NEWS 0.001
19 DHARTI TV 0.002 KTN NEWS 0.000 PASHTO 1 0.000 AWAZ 0.001 KTN NEWS 0.001
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TOP PROGRAMS | OVERALL
Filmazia’s Nagin hits 7.46 ratings on Total Ind on 20th March
*Top programs ranking is based on highest rated episode of each program during the reporting period
Top Programs | Total Individuals
Mar.16
Rank Date Channel Program Title Ratings% Ratings"000" Market Share
1 20.Mar.16 FILMAZIA Nagin 7.45 3,432 18.4
2 14.Mar.16 HUM TV Mann Mayal 4.6 2,121 11.2
3 05.Mar.16 HUM TV Gul-e-Rana 4.27 1,966 10.1
4 12.Mar.16 URDU 1 Sath Nibhana Sathiya 3.96 1,826 14
5 13.Mar.16 FILMAZIA Thapki Pyaar Ki 3.71 1,709 9.4
6 25.Mar.16 FILMAZIA Qasam 3.53 1,628 10.5
7 12.Mar.16 URDU 1 Ye Hain Mohabbatein 3.52 1,623 9.5
8 13.Mar.16 HUM TV Aabro 3.46 1,592 8.2
9 08.Mar.16 ARY DIGITAL Guzaarish 3.33 1,535 7.4
10 30.Mar.16 ARY DIGITAL Bay Qasoor 3.31 1,525 7.7
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TOP PROGRAMS | C & S
*Top programs ranking is based on highest rated episode of each program during the reporting period
Filmazia’s Nagin hits 7.99 ratings on C&S Ind on 20th March
Top Programs | C&S Individuals
Mar.16
Rank Date Channel Program Title Ratings% Ratings"000" Market Share
1 20.Mar.16 FILMAZIA Nagin 7.99 3,432 19.6
2 14.Mar.16 HUM TV Mann Mayal 4.94 2,121 12.1
3 05.Mar.16 HUM TV Gul-e-Rana 4.58 1,966 11.1
4 12.Mar.16 URDU 1 Sath Nibhana Sathiya 4.25 1,826 14.7
5 13.Mar.16 FILMAZIA Thapki Pyaar Ki 3.98 1,709 10.3
6 25.Mar.16 FILMAZIA Qasam 3.79 1,628 11.4
7 12.Mar.16 URDU 1 Ye Hain Mohabbatein 3.78 1,623 10.2
8 13.Mar.16 HUM TV Aabro 3.71 1,592 8.9
9 08.Mar.16 ARY DIGITAL Guzaarish 3.57 1,535 8.1
10 30.Mar.16 ARY DIGITAL Bay Qasoor 3.55 1,525 8.2
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TALK SHOWS
GEO News’ “Aaj Shahzaib Khanzada Kay Saath” Stands On Top
Current Affairs Talk Shows | C&S IndMar.16
Rank Date Channel Program Title Ratings% Ratings"000" Market Share%
1 03.Mar.16 GEO NEWS Aaj Shahzaib Khanzada Kay Saath 2.816 1210 9.2
2 03.Mar.16 ARY NEWS Off The Record 1.368 588 3.8
3 15.Mar.16 SAMAA Awaaz 1.352 580 3.6
4 08.Mar.16 ARY NEWS 11th Hour 1.174 504 4.9
5 05.Mar.16 SAMAA News Beat 1.103 474 3.2
6 04.Mar.16 ARY NEWS Power Play 1.084 465 2.9
7 07.Mar.16 GEO NEWS Aapas Ki Baat Najam Sethi Kay Saath 1.06 455 4.6
8 03.Mar.16 DUNYA NEWS Dunya Kamran Khan Kay Sath 1.06 418 2.8
9 03.Mar.16 GEO NEWS Capital Talk 1.01 434 2.8
10 03.Mar.16 GEO NEWS Report Card 0.96 412 3
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INFOTAINMENT SHOWS
Express News’ Khabardar is on top followed by Dunya News’ Mazaaq Raat
Ranking of shows is based on highest rated show during the reporting period.
1.662
1.165 1.1430.853 0.835
0.29
0.00
0.50
1.00
1.50
2.00
Khabardar Mazaaq Raat Khabar Naak Siyasi Theater Hasb-e-Haal Sawa Teen
RATI
NGS
%
PROGRAMS
Infotainment ShowsDate Channel Title Rtg% [Net] Rtg(000) [Net] Share [TTV]
6-Mar-16 EXPRESS NEWS Khabardar 1.662 714 6
22-Mar-16 DUNYA NEWS Mazaaq Raat 1.165 500 4.5
6-Mar-16 GEO NEWS Khabar Naak 1.143 491 3.8
28-Mar-16 EXPRESS NEWS Siyasi Theater 0.853 366 2.6
26-Mar-16 DUNYA NEWS Hasb-e-Haal 0.835 359 3.5
4-Mar-16 NEO TV Sawa Teen 0.290 124 1.1
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Ranking of morning shows is based on average ratings of the show for the reporting month.
MORNING SHOWS| FEMALE 15-45 ALL
ARY DIGITAL’s “Good Morning Pakistan” leading on Females 15 - 45 followed by HUM TV’s “JaagoPakistan Jaago”
Rank Time Slot Days Channel Program Name Host R % R T MS
1 09:00-11:30 Mon - Fri ARY DIGITAL Good Morning Pakistan Nida Yasir 0.73 101 4.6
2 09:00-11:00 Mon - Fri HUM TV Jaago Pakistan Jago Sanam Jung 0.65 91 4.2
3 09:00-11:00 Mon - Fri ATV Mehakti Morning Sundas Khan 0.56 77 3.6
4 09:00-11:00 Mon - Fri SAMAA Subha Saveray Samaa Kay Sath Sahir Lodhi 0.54 74 3.4
5 09:00-11:00 Mon - Fri ARY NEWS The Morning Show Sanam Baloch 0.32 44 2.0
6 09.00-11.00 Mon - Fri GEO KAHANI Subha-e-Pakistan Kahani Kay Sath Aamir Liaquat 0.27 38 1.8
7 09:00-11:00 Mon - Fri DAWN NEWS Yeh Hai Zindagi Saira Kabir 0.26 36 1.7
8 09.00-11.00 Mon - Fri GEO ENT Nadia Khan Show Nadia Khan 0.25 35 1.6
9 09:00-11:00 Mon - Fri PTV HOME Morning With Juggan Juggan Kazim 0.25 35 1.6
10 09:00-11:30 Mon - Fri EXPRESS ENT Satrungi Javeria Saud 0.25 34 1.6
11 09:00-11.00 Mon - Thurs HUM SITARAY Sitaray Ki Subha Shaista Lodhi 0.17 23 1.1
12 09:00-11:00 Mon - Fri AAJ NEWS Aaj Subah Nusrat Harris 0.15 20 0.9
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ARY DIGITAL’s “Good Morning Pakistan” leading on Females 15 - 45 C&S followed by HUM TV’s “JaagoPakistan Jaago”
MORNING SHOWS| FEMALE 15-45 C&S
Rank Time Slot Days Channel Program Name Host R % R T MS
1 09:00-11:30 Mon - Fri ARY DIGITAL Good Morning Pakistan Nida Yasir 0.79 101 4.8
2 09:00-11:00 Mon - Fri HUM TV Jaago Pakistan Jago Sanam Jung 0.71 91 4.4
3 09:00-11:00 Mon - Fri SAMAA Subha Saveray Samaa Kay Sath Sahir Lodhi 0.58 74 3.6
4 09:00-11:00 Mon - Fri ARY NEWS The Morning Show Sanam Baloch 0.35 44 2.2
5 09.00-11.00 Mon - Fri GEO KAHANI Subha-e-Pakistan Kahani Kay Sath Aamir Liaquat 0.30 38 1.9
6 09:00-11:00 Mon - Fri DAWN NEWS Yeh Hai Zindagi Saira Kabir 0.29 36 1.8
7 09.00-11.00 Mon - Fri GEO ENT Nadia Khan Show Nadia Khan 0.28 35 1.7
8 09:00-11:30 Mon - Fri EXPRESS ENT Satrungi Javeria Saud 0.27 34 1.7
9 09:00-11.00 Mon - Thurs HUM SITARAY Sitaray Ki Subha Shaista Lodhi 0.18 23 1.1
10 09:00-11:00 Mon - Fri AAJ NEWS Aaj Subah Nusrat Harris 0.16 20 1.0
11 09:00-11:00 Mon - Fri PTV HOME Morning With Juggan Juggan Kazim 0.08 10 0.5
12 09:00-11:00 Mon - Fri ATV Mehakti Morning Sundas Khan 0.03 4 0.2
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News Entertainment Regional Music Sports Movie Kids Food Islamic
CAT
Min
utes
| T
hous
ands
COMMERCIAL AIRTIME SUMMARY | BY GENRE
Please Note : Commercial Airtime Minutes are based on Spot TVCs only
Highest CAT Share Going To News Channels
37%
30%
13%
6%6%
4%3% 1% 0%
Genre-wise Airtime Share%
News
Entertainment
Regional
Music
Sports
Movie
Kids
Food
Islamic
27
TOP 10 CATEGORIES
Beverages Leading CAT Share Followed By Personal Products
22%
16%
13%9%
9%
8%
7%
6%
6% 4%
Relative Share
Beverages
Personal Products
Detergents & Soaps
Cellular Communication
Construction
Confectionery
Food
Homecare Products
Cullinary
Government
68 51 40 29 28 26 21 20 17 11
206154
101 93
43
121
66 53 62
14
0
50
100
150
200
250
01020304050607080
Thou
sand
s
Thou
sand
s Airtime (Mins)
Spot's Freq
28
TOP 10 ADVERTISERS | IN TERMS OF CAT
For The Month Of March-16 Unilever Pakistan Lead The CAT Share Followed By Reckitt Benckiser Pakistan Ltd.
64 28 25 18 15 12 8 8 8 6
185
70 68 60 42 40 46
20 23 29
- 20 40 60 80 100 120 140 160 180 200
-
10
20
30
40
50
60
70
Thou
sand
s
Thou
sand
s Airtime (Mins) Spot's
33%
15%13%
10%
8%
6%
4%4%
4%3%Relative Share
UNILEVER PAKISTAN LTD
RECKITT BENCKISER PAKISTAN LTD.
PROCTER & GAMBLE PAKISTAN LTD
NESTLE PAKISTAN LIMITED
The Coca-Cola Export Corporation
PEPSI COLA INTERNATIONAL (PVT.) LTD.
CONTINENTAL BISCUIT LTD.
TELENOR PAKISTAN LTD
ENGRO FOODS (PVT.) LTD.
SAMSUNG GULF ELECTRONICS FZE
29
TOP 10 BRANDS
Amongst Brands, Coca Cola is Leading the Industry
16%
10%
10%
10%10%
9%
9%
9%
9%
8%Relative ShareCoca Cola
Dettol Soap
Head & Shoulder
Surf Excel
Djuice
Sunsilk Stunning Blackshine
Mortein Spray
Ariel Washing Powder
Harpic Power Plus
Sprite
10 6 6 6 6 6 6 5 5 5
26
17 16
21
13
27
15
10 11
16
-
5
10
15
20
25
30
-
2
4
6
8
10
12
Coca Cola DettolSoap
Head &Shoulder
Surf Excel Djuice SunsilkStunning
Blackshine
MorteinSpray
ArielWashingPowder
HarpicPower Plus
Sprite
Thou
sand
s
Thou
sand
s
Airtime (Mins) Spot's
30
NEWS CHANNELS | CAT COMPARISON
Amongst News Channels City 42 is Airing The Highest CAT………
9%
8%
8%
7%
7%
6%6%6%
6%
5%
32%
Relative Share
City 42 EXPRESS NEWS
NEWS ONE SAMAA
DUNYA NEWS Capital TV
DAWN NEWS ARY NEWS
GEO NEWS ABB TAKK NEWS
Others
13 1211
10 109 8 8 8 8
City 42 EXPRESSNEWS
NEWS ONE SAMAA DUNYANEWS
Capital TV DAWNNEWS
ARY NEWS GEO NEWS ABB TAKKNEWS
CAT (Minutes)
31
ENTERTAINMENT CHANNELS | CAT COMPARISON
Amongst Entertainment Channels Express Entertainment is Airing The Highest CAT
10%
10%
9%
8%
8%7%7%
6%
6%
6%
23%
Relative ShareExpress Ent TV ONE
GEO KAHANI HUM TV
URDU 1 Kohenoor
GEO ENTERTAINMENT ARY DIGITAL
A Plus ATV
Others
11 11 10 9 9 9 8
7 7 7
-2 4 6 8
10 12
AIRT
IME
MIN
UTES
(THO
USAN
DS) CAT (Minutes)
32
MOVIE CHANNELS | CAT COMPARISON
Amongst Movie Channels Film World is Airing The Highest CAT
49%
24%
13%
11%
3%
Relative Share
Film World Filmax
HBO SILVER SCREEN
WB
4499
2202
1179 992225
0
1000
2000
3000
4000
5000
Film World Filmax HBO SILVER SCREEN WB
CAT (Minutes)
33
MUSIC , SPORTS , FOOD & KIDS | CAT COMPARISON
14421
9901
176
0 5000 10000 15000 20000
JALWA
8XM
ARY MUSIK
C AT ( M I N UTES )
9722
8302
3723
0 5000 10000 15000
TEN SPORTS
PTV Sports
GEO SUPER
C AT ( M I N UTES )
2128
473
0 1000 2000 3000
MASALA
ZAIQA
CAT (MINUTES)
9304
3818
0 2000 4000 6000 8000 10000
NICKELODEON
CARTOONNETWORK
C AT ( M I N UTES )
34
0.100.07 0.07 0.06 0.06
0.03 0.02
0.82
0.60 0.57 0.52 0.51
0.270.17
0.000.100.200.300.400.500.600.700.800.90
0.00
0.02
0.04
0.06
0.08
0.10
0.12
AV
G R
EA
CH
%/
DA
Y
RA
TIN
GS
%
2014 Ratings% AR%
0.09 0.070.05
0.02 0.02 0.01 0.01 0.00 0.00
0.69
0.54
0.39
0.160.11 0.11
0.05 0.02 0.02
0.000.100.200.300.400.500.600.700.800.90
0.00
0.02
0.04
0.06
0.08
0.10
0.12
FilmWorld
Filmax HBO StarMovies
RaaviTV
WB SilverScreen
StarLite
AXN
AV
G R
EA
CH
%/
DA
Y
RA
TIN
GS
%
2015 Ratings% AR%
Annual Review Correction
FILMAX WAS MISTAKENLY MISSED IN ANNUAL
REVIEW 2015 GRAPHAND CHANNEL LIST.