MEDIALOGIC MONTHLY REVIEW August 2017medialogic.com.pk/tam/wp-content/uploads/2018/02/8... ·...

The Only Overnight TAM data providing Company in Pakistan.

MEDIALOGIC MONTHLY REVIEW August 2017

CONTENTS ……..

CAT (Commercial Airtime ) Slide #

Data Source:

oMarket Share%| By Genre 3

oTime Band Utilization 4

oTarget Group Share Ratings 5

oTop 15 channel Overall C&S | Total Ind 6

oChannel-wise Breakup by Genre 10

oTop programs C&S | Total Ind 21

oTop 10 Talk Shows 23

oTop Infotainment Shows 24

oTop Morning Shows 25

Ratings Slide #

CAT Comparison by Genre 27Top 10 Categories 28Top 10 Advertisers 29Top 10 Brands 30Channel-wise Breakup By Genre 31

2

MARKET SHARE% | BY GENRE

Day-wise Progression | Top (5) Genre Day-wise Progression | Top (5) Genre

Genre-Wise market share is based on the total viewing of 90+ channels being monitored in the new system. Viewing of the In-House cable channels is not included to calculate market share.

42%

34%

8%

5%

3% 2% 2%

2%

1%1%C&S IND04--Entertainment

03--News/Current Affairs

09--Kids

05--Foreign Ent

06--Movie

07--Sports

10--Regional

08--Music

13--Cooking/Food

11--Religious

46%

32%

4%

3%2%

8%

2%0%

1%

2%TOTAL IND04--Entertainment

03--News/Current Affairs

05--Foreign Ent

06--Movie

07--Sports

09--Kids

10--Regional

11--Religious

13--Cooking/Food

08--Music

0102030405060

1-Au

g

3-Au

g

5-Au

g

7-Au

g

9-Au

g

11-A

ug

13-A

ug

15-A

ug

17-A

ug

19-A

ug

21-A

ug

23-A

ug

25-A

ug

27-A

ug

29-A

ug

31-A

ug

Mar

ket S

hare

%

Ent News Kids Foreign Ent Movie

01020304050

1-Au

g

3-Au

g

5-Au

g

7-Au

g

9-Au

g

11-A

ug

13-A

ug

15-A

ug

17-A

ug

19-A

ug

21-A

ug

23-A

ug

25-A

ug

27-A

ug

29-A

ug

31-A

ug

Mar

ket S

hare

%

Local Ent News Kids Foreign Ent Movie

3

TIME BANDS UTILIZATION

Time Slot wise Viewership

Gender wise Split of Viewership

0.0

5.0

10.0

15.0

20.0

25.0

30.0

35.0

40.0

Aver

age

Ratin

gs%

Total Male Female

16.319.2 20.1

30.032.6

21.8

14.717.3 18.1

28.130.9

20.517.9

21.3 22.2

31.934.4

23.1

0.0

5.0

10.0

15.0

20.0

25.0

30.0

35.0

40.0

Morning 0800 -1100 Noon/AfterNoon 1100- 1700

Pre-PrimeTime 1700 -1900

Prime Time 1900 -2100

Post-Prime Time 2100- 2300

Late Night 2300 - 2400

Aver

age

Ratin

gs%

Total Male Female

4

TARGET GROUP SHARE RATINGS

BY Age Group

*TGSR/Profile is based on total usage ( 24 Hours avg ratings of based on TTV)

BY SEC

22%

28%32%

14%

4%M/F | 05 to 14

M/F | 15 to 25

M/F | 26 to 45

M/F | 46 to 59

M/F | 60+

7%

16%

28%22%

27%SEC ASEC BSEC CSEC DSEC E

5

Note: Raking is based on 24 Hours Avg Ratings

TOP 15 CHANNEL OVERALL |PAKISTAN TOTAL

ATV lead the overall top 15 channels charts on Total Ind followed by PTV Home whereas ARY DIGITAL lead on C&S followed by GEO ENTERTAINMENT.

Aug.17All Ind C&S Ind

Rank Channel Name Ratings% Rank Channel Name Ratings%

1 ATV 1.49 1 ARY DIGITAL 0.93

2 PTV HOME 1.45 2 GEO ENTERTAINMENT 0.75

3 ARY DIGITAL 0.65 3 HUM TV 0.71

4 GEO ENTERTAINMENT 0.52 4 GEO NEWS 0.62

5 HUM TV 0.5 5 CARTOON NETWORK 0.54

6 GEO NEWS 0.43 6 ARY NEWS 0.46

7 CARTOON NETWORK 0.38 7 EXPRESS NEWS 0.38

8 PTV NEWS 0.36 8 SAMAA 0.3

9 ARY NEWS 0.32 9 DUNYA NEWS 0.26

10 EXPRESS NEWS 0.27 10 URDU 1 0.26

11 SAMAA 0.21 11 FILMAZIA 0.25

12 DUNYA NEWS 0.18 12 A PLUS 0.25

13 URDU 1 0.18 13 DISNEY CHANNEL 0.24

14 FILMAZIA 0.18 14 EXPRESS ENTERTAINMENT 0.24

15 A PLUS 0.17 15 TV ONE 0.22

6

Note: Raking is based on 24 Hours Avg Ratings

TOP 15 CHANNEL OVERALL |PAKISTAN URBAN

ARY DIGITAL lead the overall top 15 channels charts on Total Ind and C&S Ind

Aug.17All Ind C&S Ind


1 ARY DIGITAL 0.86 1 ARY DIGITAL 0.92

2 GEO ENTERTAINMENT 0.68 2 GEO ENTERTAINMENT 0.73

3 HUM TV 0.65 3 HUM TV 0.7

4 GEO NEWS 0.58 4 GEO NEWS 0.63

5 CARTOON NETWORK 0.50 5 CARTOON NETWORK 0.53

6 ATV 0.45 6 ARY NEWS 0.45

7 ARY NEWS 0.42 7 EXPRESS NEWS 0.37

8 PTV HOME 0.39 8 SAMAA 0.29

9 EXPRESS NEWS 0.34 9 A PLUS 0.29

10 SAMAA 0.27 10 FILMAZIA 0.28

11 A PLUS 0.27 11 URDU 1 0.27

12 FILMAZIA 0.26 12 DUNYA NEWS 0.25

13 URDU 1 0.25 13 DISNEY CHANNEL 0.24

14 DUNYA NEWS 0.23 14 EXPRESS ENTERTAINMENT 0.24

15 DISNEY CHANNEL 0.22 15 TV ONE 0.21

7

TOP 15 CHANNELS BY REGION | TOTAL IND

Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl

Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg%

1 ATV 1.49 ARY DIGITAL 0.86 GEO ENTERTAINMENT 0.99 GEO NEWS 0.96 ATV 0.84 ARY DIGITAL 0.91

2 PTV HOME 1.45 GEO ENTERTAINMENT 0.68 ARY DIGITAL 0.95 ARY DIGITAL 0.85 ARY DIGITAL 0.79 PTV HOME 0.75

3 ARY DIGITAL 0.65 HUM TV 0.65 HUM TV 0.63 HUM TV 0.81 HUM TV 0.62 GEO ENTERTAINMENT 0.62

4 GEO ENTERTAINMENT 0.52 GEO NEWS 0.58 CARTOON

NETWORK 0.60 CARTOON NETWORK 0.47 GEO

ENTERTAINMENT 0.57 FILMAZIA 0.58

5 HUM TV 0.50 CARTOON NETWORK 0.50 GEO NEWS 0.52

GEO ENTERTAINMENT

0.44 PTV HOME 0.46 CARTOON NETWORK 0.53

6 GEO NEWS 0.43 ATV 0.45 EXPRESS NEWS 0.47 DISNEY CHANNEL 0.39 GEO NEWS 0.46 PTV NEWS 0.52

7 CARTOON NETWORK 0.38 ARY NEWS 0.42 ARY NEWS 0.45 ATV 0.34 CARTOON NETWORK 0.42 ARY NEWS 0.50

8 PTV NEWS 0.36 PTV HOME 0.39 SAMAA 0.44 DUNYA NEWS 0.33 ARY NEWS 0.42 HUM TV 0.48

9 ARY NEWS 0.32 EXPRESS NEWS 0.34 EXPRESS ENTERTAINMENT 0.28 ARY NEWS 0.32 A PLUS 0.29 GEO NEWS 0.47

10 EXPRESS NEWS 0.27 SAMAA 0.27 STAR PLUS 0.27 PTV HOME 0.30 DISNEY CHANNEL 0.27 A PLUS 0.46

11 SAMAA 0.21 A PLUS 0.27 PTV HOME 0.25 TV ONE 0.27 EXPRESS NEWS 0.27 EXPRESS NEWS 0.43

12 DUNYA NEWS 0.18 FILMAZIA 0.26 URDU 1 0.25 A PLUS 0.25 FILMAZIA 0.26 EXPRESS ENTERTAINMENT 0.38

13 URDU 1 0.18 URDU 1 0.25 DAWN NEWS 0.25 COLORS 0.24 URDU 1 0.25 URDU 1 0.36

14 FILMAZIA 0.18 DUNYA NEWS 0.23 TV ONE 0.20 EXPRESS NEWS 0.24 DUNYA NEWS 0.23 GEO KAHANI 0.33

15 A PLUS 0.17 DISNEY CHANNEL 0.22 A PLUS 0.20 DAWN NEWS 0.24 SAMAA 0.21 SAMAA 0.33

TOP 15 CHANNELS BY REGION | C&S IND

Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl

Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg%

1 ARY DIGITAL 0.93 ARY DIGITAL 0.92 GEO ENTERTAINMENT 1.01 GEO NEWS 1.01 ARY DIGITAL 0.88 ARY DIGITAL 1.03

2 GEO ENTERTAINMENT 0.75 GEO

ENTERTAINMENT 0.73 ARY DIGITAL 0.96 ARY DIGITAL 0.89 HUM TV 0.69 GEO ENTERTAINMENT 0.71

3 HUM TV 0.71 HUM TV 0.70 HUM TV 0.65 HUM TV 0.85 GEO ENTERTAINMENT 0.64 FILMAZIA 0.66

4 GEO NEWS 0.62 GEO NEWS 0.63 CARTOON NETWORK 0.61 CARTOON NETWORK 0.50 GEO NEWS 0.52 CARTOON NETWORK 0.60

5 CARTOON NETWORK 0.54 CARTOON NETWORK 0.53 GEO NEWS 0.53 GEO

ENTERTAINMENT 0.46 CARTOON NETWORK 0.47 ARY NEWS 0.57

6 ARY NEWS 0.46 ARY NEWS 0.45 EXPRESS NEWS 0.48 DISNEY CHANNEL 0.41 ARY NEWS 0.47 HUM TV 0.55

7 EXPRESS NEWS 0.38 EXPRESS NEWS 0.37 ARY NEWS 0.46 DUNYA NEWS 0.34 A PLUS 0.33 GEO NEWS 0.53

8 SAMAA 0.30 SAMAA 0.29 SAMAA 0.45 ARY NEWS 0.34 DISNEY CHANNEL 0.30 A PLUS 0.53

9 DUNYA NEWS 0.26 A PLUS 0.29 EXPRESS ENTERTAINMENT 0.29 TV ONE 0.28 EXPRESS NEWS 0.30 EXPRESS NEWS 0.48

10 URDU 1 0.26 FILMAZIA 0.28 STAR PLUS 0.28 A PLUS 0.26 FILMAZIA 0.29 EXPRESS ENTERTAINMENT 0.43

11 FILMAZIA 0.25 URDU 1 0.27 URDU 1 0.26 COLORS 0.26 URDU 1 0.28 URDU 1 0.40

12 A PLUS 0.25 DUNYA NEWS 0.25 DAWN NEWS 0.26 EXPRESS NEWS 0.25 DUNYA NEWS 0.26 GEO KAHANI 0.38

13 DISNEY CHANNEL 0.24 DISNEY CHANNEL 0.24 TV ONE 0.21 DAWN NEWS 0.25 SAMAA 0.23 SAMAA 0.37

14 EXPRESS ENTERTAINMENT 0.24 EXPRESS

ENTERTAINMENT 0.24 A PLUS 0.20 EXPRESS ENTERTAINMENT 0.23 GEO KAHANI 0.22 SEE TV 0.36

15 TV ONE 0.22 TV ONE 0.21 TEN SPORTS 0.20 FILMAZIA 0.22 NEO TV 0.21 DUNYA NEWS 0.30

9

ENTERTAINMENT CHANNELS – 24 HOURS

ARY DIGITAL is Leading on both Total and C&S Ind.

Total Ind C&S Ind

Aug.17 Aug.17




3 HUM TV 0.65 3 HUM TV 0.70

4 ATV 0.45 4 A PLUS 0.29

5 PTV HOME 0.39 5 FILMAZIA 0.28

6 A PLUS 0.27 6 URDU 1 0.27

7 FILMAZIA 0.26 7 EXPRESS ENTERTAINMENT 0.24

8 URDU 1 0.25 8 TV ONE 0.21

9 EXPRESS ENTERTAINMENT 0.22 9 GEO KAHANI 0.18

10 TV ONE 0.20 10 SEE TV 0.15

10

ENTERTAINMENT CHANNELS – PRIME TIME (19.00-22.00)

ARY DIGITAL is leading on Prime Time followed by GEO Entertainment on Total and C&S Ind

Total Ind C&S IndAug.17 Aug.17




3 HUM TV 1.72 3 HUM TV 1.85

4 FILMAZIA 1.11 4 FILMAZIA 1.20

5 ATV 1.07 5 A PLUS 0.81

6 PTV HOME 0.89 6 URDU 1 0.72

7 A PLUS 0.75 7 GEO KAHANI 0.56

8 URDU 1 0.67 8 EXPRESS ENTERTAINMENT 0.56

9 GEO KAHANI 0.52 9 TV ONE 0.42

10 EXPRESS ENTERTAINMENT 0.52 10 COLORS 0.38

11

TOP NEWS CHANNELS - 24 HOURS

GEO News is on top followed by ARY News on both Total and C&S Individuals.

Total Ind C&S IndAugust-17 August-17



2 ARY NEWS 0.42 2 ARY NEWS 0.45

3 EXPRESS NEWS 0.34 3 EXPRESS NEWS 0.37

4 SAMAA 0.27 4 SAMAA 0.29

5 DUNYA NEWS 0.23 5 DUNYA NEWS 0.25

6 NINETY 2 NEWS 0.16 6 NINETY 2 NEWS 0.17

7 DIN NEWS TV 0.16 7 DIN NEWS TV 0.17

8 NEO TV 0.15 8 NEO TV 0.17

9 DAWN NEWS 0.15 9 DAWN NEWS 0.16

10 NEWS ONE 0.13 10 NEWS ONE 0.14

12

TOP NEWS CHANNELS – PRIME TIME (20.00-00.00)

GEO News is on top during prime time followed by ARY News.

Total Ind C&S IndAugust-17 August-17



2 ARY NEWS 0.85 2 ARY NEWS 0.92

3 EXPRESS NEWS 0.61 3 EXPRESS NEWS 0.65

4 DUNYA NEWS 0.56 4 DUNYA NEWS 0.60

5 SAMAA 0.49 5 SAMAA 0.52

6 NINETY 2 NEWS 0.27 6 NINETY 2 NEWS 0.29

7 NEWS ONE 0.26 7 NEWS ONE 0.28

8 DAWN NEWS 0.25 8 DAWN NEWS 0.27

9 24 NEWS 0.25 9 24 NEWS 0.27

10 DIN NEWS TV 0.22 10 DIN NEWS TV 0.24

13

MUSIC CHANNELS

8XM is leading the genre with significant lead…………………………

8XM*Captures the 1st position as the most

watched music channel with 61% share in music Genre

C&S Ind

August | 2017

Rank Channel Name TRPs Relative Share%

1 8XM 163 61%

2 JALWA 95 36%

3 ARY MUSIK 6 2%

4 VIBE TV 2 1%

…. Grand Total 266 100%

14

SPORTS |PAKISTAN TOTAL

TEN SPORTS is leading on Total Ind and on C&S Ind

Total Ind

August-17Rank Channel Name TRPs Relative Shr%

1 TEN SPORTS 167 60%

2 PTV SPORTS 74 26%

3 GEO SUPER 39 14%

Grand Total 280 100%

C&S Ind



2 PTV SPORTS 84 22%

3 GEO SUPER 56 15%


15

SPORTS |PAKISTAN URBAN

TEN SPORTS is leading on Total Ind and C&S Ind

Total Ind



2 PTV SPORTS 84 23%

3 GEO SUPER 54 15%


C&S Ind



2 PTV SPORTS 87 22%

3 GEO SUPER 57 15%


16

Movie Channels

Film World captures 1st Position on 24 hours and on Prime time

24 Hours | C&S Ind Prime Time | 20.00-00.00 | C&S Ind

Aug.17 Aug.17


1 FILM WORLD 0.11 1 FILM WORLD 0.31

2 HBO 0.07 2 SILVER SCREEN 0.13

3 WB 0.04 3 HBO 0.12

4 SILVER SCREEN 0.04 4 WB 0.08

5 FILMAX 0.03 5 FILMAX 0.07

6 AXN 0.01 6 RAAVI TV 0.05

7 RAAVI TV 0.01 7 AXN 0.02

8 STAR MOVIES 0.01 8 STAR MOVIES 0.02

9 STAR LITE TV 0.01 9 STAR LITE TV 0.00

17

FOOD CHANNELS

Masala tops the chart with 121 TRPs during the month of July

C&S Ind

August-17

Rank Channel Name TRPs Relative Share%

1 MASALA TV 121 95%

2 ZAIQA 7 5%

.. Grand Total 128 100%

18

KIDS

Cartoon Network Holds 60% Of Kids Channels Viewership

C&S IndAugust-17

Rank Channel TRPs Relative Share%

1 CARTOON NETWORK 792 60%

2 DISNEY CHANNEL 359 27%

3 NICKELODEON 110 8%

4 POGO 25 2%

5 CINEMACHI KIDS 37 3%

…. Grand Total 1322 100%

19

TOP REGIONAL C&S IND | TIME BAND 18:00 – 23:00

PAK URBAN URBAN PUNJAB URBAN SINDH URBAN KP URBAN BALUCHISTAN

Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg%

1 PTV BOLAN 0.008 APNA CHANNEL 0.106 KTN 0.081 ARUJ TV 0.332 PTV BOLAN 0.403

2 ARUJ TV 0.032 ARUJ TV 0.011 KASHISH 0.056 AVT KHYBER NEWS 0.189 ARUJ TV 0.062

3 PASHTO 1 0.009 KAY2 0.010 KTN NEWS 0.055 MASHRAQ TV 0.135 PASHTO 1 0.057

4 AVT KHYBER 0.014 PTV NATIONAL 0.008 MEHRAN TV 0.035 AVT KHYBER 0.118 AVT KHYBER 0.049

5 VSH NEWS 0.001 AVT KHYBER 0.005 SINDH TV 0.031 PASHTO 1 0.091 VSH NEWS 0.021

6 APNA CHANNEL 0.070 PASHTO 1 0.004 SINDH TV NEWS 0.027 APNA CHANNEL 0.085 APNA CHANNEL 0.020

7 KTN 0.034 PUNJAB TV 0.004 AWAZ 0.027 PTV NATIONAL 0.029 KTN 0.013

8 KAY2 0.008 AVT KHYBER NEWS 0.004 APNA CHANNEL 0.023 KAY2 0.016 KAY2 0.011

9 AVT KHYBER NEWS 0.015 WASEB 0.003 ARUJ TV 0.012 PUNJAB TV 0.002 AVT KHYBER NEWS 0.009

10 MASHRAQ TV 0.009 MEHRAN TV 0.003 AVT KHYBER 0.008 SINDH TV 0.002 MASHRAQ TV 0.008

11 WASEB 0.002 KASHISH 0.001 KAY2 0.004 SINDH TV NEWS 0.001 WASEB 0.008

12 KASHISH 0.023 SINDH TV 0.001 PTV NATIONAL 0.003 MEHRAN TV 0.001 KASHISH 0.005

13 AWAZ 0.011 KTN 0.001 AVT KHYBER NEWS 0.002 VSH NEWS 0.000 AWAZ 0.004

14 PTV NATIONAL 0.007 VSH NEWS 0.001 PASHTO 1 0.001 WASEB 0.000 PTV NATIONAL 0.003

15 SINDH TV NEWS 0.011 AWAZ 0.001 PTV BOLAN 0.001 KASHISH 0.000 SINDH TV NEWS 0.001

16 KTN NEWS 0.022 PTV BOLAN 0.001 VSH NEWS 0.001 AWAZ 0.000 KTN NEWS 0.001

17 SINDH TV 0.013 MASHRAQ TV 0.001 WASEB 0.001 PTV BOLAN 0.000 SINDH TV 0.001

18 PUNJAB TV 0.002 SINDH TV NEWS 0.000 MASHRAQ TV 0.001 KTN 0.000 PUNJAB TV 0.001

19 MEHRAN TV 0.016 KTN NEWS 0.000 PUNJAB TV 0.001 KTN NEWS 0.000 MEHRAN TV 0.000

20

TOP PROGRAMS | OVERALL

GEO ENTERTAINMENT’s KHALI HATH hits 6.52 ratings on Total Ind on 14th AUG

*Top programs ranking is based on highest rated episode of each program during the reporting period

Top Programs | Total IndividualsAugust-17

Rank Date Channel Program Title Ratings% Ratings"000" Market Share

1 14-Aug-17 GEO ENTERTAINMENT Khali Hath 6.52 3,005 13.50

2 14-Aug-17 GEO ENTERTAINMENT Bholi Bano 6.05 2,785 13.30

3 23-Aug-17 ARY DIGITAL Mubarak Ho Beti Hui Hai 5.44 2,505 11.80

4 1-Aug-17 HUM TV Alif Allah Aur Insan 5.04 2,323 11.00

5 27-Aug-17 ARY DIGITAL BulBulay 4.99 2,298 17.40

6 13-Aug-17 ARY DIGITAL Jeeto Pakistan 4.76 2,193 11.00

7 27-Aug-17 FILMAZIA Nagin 2 4.69 2,159 12.60

8 1-Aug-17 ARY DIGITAL Zindaan 4.60 2,118 8.80

9 23-Aug-17 GEO ENTERTAINMENT Hiddat 4.42 2,035 10.40

10 30-Aug-17 HUM TV Yaqeen Ka Safar 4.38 2,019 9.10

21

TOP PROGRAMS | C & S

*Top programs ranking is based on highest rated episode of each program during the reporting period

GEO ENTERTAINMENT’s Khali Hath hits 7.00 ratings on C&S Ind on 14TH AUG

Top Programs | C&S Individuals

August-17

Rank Date Channel Program Title Ratings% Ratings"000" Market Share

1 14-Aug-17 GEO ENTERTAINMENT Khali Hath 7.00 3,005 14.50

2 14-Aug-17 GEO ENTERTAINMENT Bholi Bano 6.48 2,785 14.10

3 23-Aug-17 ARY DIGITAL Mubarak Ho Beti Hui Hai 5.83 2,505 12.70

4 1-Aug-17 HUM TV Alif Allah Aur Insan 5.41 2,323 11.80

5 27-Aug-17 ARY DIGITAL BulBulay 5.35 2,298 18.50

6 13-Aug-17 ARY DIGITAL Jeeto Pakistan 5.11 2,193 11.50

7 27-Aug-17 FILMAZIA Nagin 2 5.03 2,159 13.20

8 1-Aug-17 ARY DIGITAL Zindaan 4.93 2,118 9.20

9 23-Aug-17 GEO ENTERTAINMENT Hiddat 4.74 2,035 10.90

10 30-Aug-17 HUM TV Yaqeen Ka Safar 4.70 2,019 9.60

22

TALK SHOWS

ARY NEWS’ Off The Record is on Top amongst talk shows during August 2017

Disclaimer : Ranking is based on talk shows telecast between 19.00 hours and 23.59

Current Affairs Talk Shows | C&S Ind

Aug.17

Rank Date Channel Program Title Host Ratings% Ratings"000" Market Share%

1 02.Aug.17 ARY NEWS Off The Record Kashif Abbasi 2.40 1031.00 6.40

2 01.Aug.17 GEO NEWS Aaj Shahzaib Khanzada Kay Saath Shahzaib Khanzada 2.40 1020.00 6.10

3 02.Aug.17 ARY NEWS 11th Hour Waseem Badami 1.70 739.00 5.80

4 19.Aug.17 GEO NEWS Jirga Saleem Safi 1.70 725.00 5.30

5 01.Aug.17 ARY NEWS Power Play Arshad Shareef 1.70 724.00 4.50

6 06.Aug.17 SAMAA News Beat Paras Jahanzeb 1.60 679.00 4.90

7 11.Aug.17 ARY NEWS Sawal Yeh Hai Maria Memon 1.50 663.00 4.60

8 02.Aug.17 EXPRESS NEWS Kal Tak Javed Chowdary 1.50 651.00 3.50

9 02.Aug.17 24 NEWS Khara Such Lukman kay Sath Mubashir Luqman 1.50 640.00 3.70

10 01.Aug.17 GEO NEWS Capital Talk Hamid Mir 1.50 627.00 3.70

23

INFOTAINMENT SHOWS

GEO NEWS’ Khabar Naak is on top followed Khabardar

Ranking of shows is based on highest rated show during the reporting period.

Infotainment Shows

Date Channel Title Rtg% Rtg(000) Market Share%

27.08.2017 GEO NEWS Khabar Naak 1.4 581 4.9

31.08.2017 EXPRESS NEWS Khabardar Naqalo Se Hoshiyar 1.3 553 4.7

01.08.2017 DUNYA NEWS Mazaaq Raat 1.3 572 4.3

31.08.2017 DUNYA NEWS Hasb-e-Haal 1.3 568 4.6

16.08.2017 EXPRESS NEWS Siyasi Theatre 0.8 339 3.2

06.08.2017 NEO TV Sawa Teen 0.4 172 1.4

1.40 1.30 1.30 1.30

0.80

0.40 0.40

0.00

0.50

1.00

1.50

Khabar Naak KhabardarNaqalo SeHoshiyar

Mazaaq Raat Hasb-e-Haal Siyasi Theatre Sawa Teen Sawa Teen

RATI

NG

S%

PROGRAMS

24

Ranking of morning shows is based on average ratings of the show for the reporting month.

MORNING SHOWS| FEMALE 15-45 ALL

ARY DIGITAL’s “Good Morning Pakistan” is leading on Females 15 - 45 all followed by HUM TV’s “Jaggo Pakistan Jago”

Rank Time Slot Days Channel ProgramName Host R % R T MS

1 09:00-11:30 Mon-Fri ARY DIGITAL Good Morning Pakistan Nida Yasir 1.70 227 133.3

2 09:00-11:.00 Mon-Fri HUM TV Jago Pakistan Jago Sanam Jung 0.90 125 75.2

3 09:00-11:.00 Mon-Fri TV ONE Aap Ka Sahir Sahir Lodhi 0.80 108 65.2

4 09:00-11:.00 Mon-Fri ATV Mehekti Morning Sundas Khan 0.70 97 58.0

5 09:00-11:.00 Mon-Fri GEO NEWS Geo Pakistan Huma Amir Shah 0.60 83 50.0

6 09:00-11:.00 Mon-Fri ARY NEWS The Morning show Sanam Baloch 0.50 59 35.7

7 09:00-11:30 Mon-Fri Express Ent Satrungi Javeria Saud 0.50 59 35.0

8 09:00-11:.00 Mon-Fri DAWN NEWS Chai Toast Aur Host Anoushey Ashraf 0.40 47 172.8

9 09:00-11:.00 Mon-Fri ARY ZINDAGI Salam Zindagi Faisal Qureshi 0.30 41 151.4

10 09:00-11:.00 Mon-Fri SAMAA Subha Savaray Samaa Kay Sath Madiha Naqvi 0.30 44 26.5

11 11:00-12:00 Mon-Fri NEO TV Neo Pakistan Mariam Ismail 0.20 21 10.4

12 08:00-10:00 Mon-Fri AAJ NEWS Good Morning Aaj Saba Sheikh & Anum Kazmi 0.10 9 5.2

13 09:00-11:.00 Mon-Fri SEE TV Sunrise from Istanbul Maria Wasti 0.10 8 5.1

14 10:00-12:00 Mon-Fri SUCH TV Such Savera Madiha Dawood 0.00 3 1.7

15 09:00-11:.00 Mon-Fri METRO ONE NEWS Morning Delight Dr Rafia Rafiq 0.00 0 0.3

16 09:00-11:.00 Mon-Fri K21 Good Morning Rida Saifee and Muhammad Yasir 0.00 1 0.3

25

ARY DIGITAL’s “Good Morning Pakistan” leading on Females 15 - 45 C&S followed by HUM TV’s “Jago Pakistan Jago”

MORNING SHOWS| FEMALE 15-45 C&S

Rank Time Slot Days Channel ProgramName Host R % R T MS

1 09:00-11:30 Mon-Fri ARY DIGITAL Good Morning Pakistan Nida Yasir 1.90 227 772.5

2 09:00-11:.00 Mon-Fri HUM TV Jago Pakistan Jago Sanam Jung 1.00 125 460.4

3 09:00-11:.00 Mon-Fri TV ONE Aap Ka Sahir Sahir Lodhi 0.90 108 399.5

4 09:00-11:.00 Mon-Fri GEO NEWS Geo Pakistan Huma Amir Shah 0.70 83 306.3

5 09:00-11:.00 Mon-Fri ARY NEWS The Morning show Sanam Baloch 0.50 59 218.7

6 09:00-11:30 Mon-Fri Express Ent Satrungi Javeria Saud 0.50 59 202.7

7 09:00-11:.00 Mon-Fri SAMAA Subha Savaray Samaa Kay Sath Madiha Naqvi 0.40 44 162.3

8 09:00-11:.00 Mon-Fri DAWN NEWS Chai Toast Aur Host Anoushey Ashraf 0.40 47 28.2

9 09:00-11:.00 Mon-Fri ARY ZINDAGI Salam Zindagi Faisal Qureshi 0.30 41 24.7

10 11:00-12:00 Mon-Fri NEO TV Neo Pakistan Mariam Ismail 0.20 21 49.1

11 09:00-11:.00 Mon-Fri ATV Mehekti Morning Sundas Khan 0.10 8 29.1

12 08:00-10:00 Mon-Fri AAJ NEWS Good Morning Aaj Saba Sheikh & Anum Kazmi 0.10 9 36.3

13 09:00-11:.00 Mon-Fri SEE TV Sunrise from Istanbul Maria Wasti 0.10 8 31.2

14 10:00-12:00 Mon-Fri SUCH TV Such Savera Madiha Dawood 0.00 3 8.6

15 09:00-11:.00 Mon-Fri METRO ONE NEWS Morning Delight Dr Rafia Rafiq 0.00 0 1.7

16 09:00-11:.00 Mon-Fri K21 Good Morning Rida Saifee and Muhammad Yasir 0.00 1 2.1

26

164 135

56

26 13 12 2 2 1

- 20 40 60 80

100 120 140 160 180

News Entertainment Regional Music Kids Movie Sports Food Islamic

CAT

Min

utes

| T

hous

ands

COMMERCIAL AIRTIME SUMMARY | BY GENRE

Please Note : Commercial Airtime Minutes are based on Spot TVCs only

Highest CAT Share Going To News Channels

40%

33%

14%

6%3%

3% 1%0% 0%Genre-wise Airtime Share%

News Entertainment Regional

Music Kids Movie

Sports Food Islamic

27

TOP 10 CATEGORIES

Beverages Leading CAT Share Followed By Detergents

22%

17%

16%9%

9%

8%

7%

7%3%

2%

Relative ShareBeverages Detergents & Soaps

Personal Products Food

Confectionery Cellular Communication

Cullinary Construction

Financial Services Medicine

73 55 53 31 30 26 24 24 10 8

202 152 173

97 116

55 75

49 19

32

-

50

100

150

200

250

- 10 20 30 40 50 60 70 80

Thou

sand

s

Thou

sand

s

Airtime (Mins) Spot's Freq

28

TOP 10 ADVERTISERS | IN TERMS OF CAT

For The Month Of Aug-17 Unilever Pakistan Lead The CAT Share Followed By Procter & Gamble Pakistan

88 33 30 21 17 13 12 10 9 7

249

102 79 65

33 45 25 37 44

17

-

50

100

150

200

250

300

- 10 20 30 40 50 60 70 80 90

100

Thou

sand

s

Thou

sand

s Airtime (Mins) Spot's Freq

37%

14%12%

9%

7%

5%

5%4%4%3%Relative Share

UNILEVER PAKISTAN LTD

PROCTER & GAMBLE PAKISTAN LTD

PEPSI COLA INTERNATIONAL (PVT.) LTD.

RECKITT BENCKISER PAKISTAN LTD.

The Coca-Cola Export Corporation

NESTLE PAKISTAN LIMITED

PAKISTAN MOBILE COMMUNICATIONS

GLAXO SMITH KLINE PAKISTAN

CONTINENTAL BISCUIT LTD.

COLGATE PALMOLIVE LTD.

29

TOP 10 BRANDS

Amongst Brands, Surf Excel is Leading the Industry

16%

16%

10%

10%10%

8%

8%

8%

7%7%Relative Share Surf Excel Coca Cola

Pepsi Dettol Soap

Lays Chips Safeguard

Jazz Seven Up

Harpic Power Plus Blue Band Margarine

14 14 9 9 9 7 6 6 6 6

43

20 20 22 30

20

12 10 17

10

- 5 10 15 20 25 30 35 40 45 50

- 2 4 6 8

10 12 14 16

Surf Excel Coca Cola Pepsi DettolSoap

Lays Chips Safeguard Jazz Seven Up HarpicPower Plus

Blue BandMargarine

Thou

sand

s

Thou

sand

s

Airtime (Mins) Spot's Freq

30

NEWS CHANNELS | CAT COMPARISON

Amongst News Channels News One is Airing The Highest CAT………

8%8%

7%

6%

6%

6%6%5%5%

5%

38%

Relative Share NEWS ONE ABB TAKK NEWS

EXPRESS NEWS NEO

DUNYA NEWS CAPITAL TV

24 NEWS DAWN NEWS

AAJ NEWS ARY NEWS

Others

13 1311 11 10 9 9 9 8 8

02468

101214

NEWS ONE ABB TAKKNEWS

EXPRESSNEWS

NEO DUNYA NEWS CAPITAL TV 24 NEWS DAWN NEWS AAJ NEWS ARY NEWS

Thou

sand

s

CAT Minutes In Thousands

31

ENTERTAINMENT CHANNELS | CAT COMPARISON

Amongst Entertainment Channels ATV Entertainment is Airing The Highest CAT

9%8%

8%

7%

7%7%7%7%

6%6%

28%

Relative ShareATV AAJ ENTERTAINMENT

TV ONE GEO KAHANI

HUM TV ARY DIGITAL

A PLUS PLAY ENTERTAINMENT

EXPRESS ENT GEO ENTERTAINMENT

Others

13 11 11 10 9 9 9 9 9 8

ATV AAJENTERTAINMENT

TV ONE GEO KAHANI HUM TV ARY DIGITAL A PLUS PLAYENTERTAINMENT

EXPRESS ENT GEOENTERTAINMENT

CAT Minutes In Thousands

32

MOVIE CHANNELS | CAT COMPARISON

Amongst Movie Channels Film World is Airing The Highest CAT

FILM WORLD49%

FILMAX26%

HBO17%

SILVER SCREEN5% STAR LITE

0%

WB3%

Relative Share

5744

3066

1910

624 275 290

1000200030004000500060007000

FILM WORLD FILMAX HBO SILVER SCREEN WB STAR LITE

CAT (Minutes)

33

REGIONAL CHANNELS | CAT COMPARISON

Amongst Regional Channels Apna Channel is Airing The Highest CAT

APNA CHANNEL13%

VSH11%

RAAVI10%

SINDH TV9%

WASEB9%

PUNJAB TV7%

MEHRAN TV7%

AVT KHYBER6%

KTN6%

SINDH TV NEWS4%

OTHERS18%

Relative Share

7,3496,221

5,5074,874 4,765

4,006 3661 3633 31922475

01,0002,0003,0004,0005,0006,0007,0008,000

APNACHANNEL

VSH RAAVI SINDH TV WASEB PUNJAB TV MEHRAN TV AVTKHYBER

KTN SINDH TVNEWS

CAT (Minutes)

34

MUSIC , SPORTS , FOOD & KIDS | CAT COMPARISON

13283

12043

516

0 5000 10000 15000

8XM

JALWA

THE MUSIK

Music| CAT (Minutes)

1895

360

244

0 500 1000 1500 2000

TEN SPORTS

GEO SUPER

PTV SPORTS

Sports |CAT (Minutes)

1549

322

0 500 1000 1500 2000

MASALA

ZAIQA

Food | CAT (Minutes)

7395

2929

2451

0 2000 4000 6000 8000

NICKELODEON

CARTOON NETWORK

CINEMACHI KIDS

Kids | CAT (Minutes)

35

Thank You------------

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