MBAA Media Partnership Opportunity

OPPORTUNITIES M E D I A

©Premium World Brand Management, LLC P: 615.457.1310 E: [email protected]

Dear potential Media Partner,

Music Bloggers Association of America [MBAA] and the Hip Hop Democrat [HHD] are excited to provide you with an oppor tunity to be

connected with music bloggers, other media, entertainment industry insiders and urban influencers through an elite partnership

opportunity.

From October 11-15, 2011, MBAA and HHD will be joining forces with Chicago Ideas Week [CIW] is embarking on their 1st multi-faceted

innovative week of talks, labs and presentations. The events will be held at various venues across the thrilling Windy City landscape of

downtown and midtown Chicago, IL.

This weeklong initiative that brings together globally recognized visionaries to speak on a variety of critical issues, social topics, and

breakthrough concepts in order to foster connectivity for people in and around the Midwest. Speakers secured already include Mayor

Michael Bloomberg, Mark Ecko, Mitch Lowe (President of Redbox), Joan Cusack, Dr. Sanjay Gupta, Mayor Rahm Emanuel, Andrew Mason

(Groupon Founder) and more!

Both MBAA and HHD are fortunate to have been brought on board as Community Partners for Chicago Ideas Week and were charged

with developing Affiliate Events, customized CIW itinerary promotion, and various marketing initiatives to connect CIW to the urban

demographic, creating a bridge for the urban community to play a role within this great week of innovation.

To fulfill the CIW charge, MBAA and HHD have mixed innovation with music, media and entertainment by developing targeted events that

will generate solutions to common urban community problems, draw the demographics attention and patronage as well as connect the

said group with revered industry professionals, trailblazers and insiders.

Scheduled Events:

Hip Hop Legacy Reception October 11, 2011

The Creative Process & Chicago Recording Company Tour October 12, 2011

Networking Event October 13, 2011

Indie Artists Toolbox October 14, 2011

Fashion 101: A Lab for Industry Entrepreneurs October 14, 2011

Music Bloggers and Media Roundtable Discussion October 15, 2011

Your partnering with us for this unprecedented lineup of events will gain your company brand heightened visibility to not only event

attendees, media and notable industry insiders, but it will also align your brand with ideas that spark innovation, creativity and provide

support and solutions to the city’s urban community and the total Chicago community at large.

For further information please call or email me at 404-944-6439 or [email protected].

Sincerely,

Miji Pearse-Hope

Director- Corporate Sponsorships


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About Community Partnership

Chicago Ideas Week(CIW) is a ground

breaking celebration igniting inspiration and

collaboration across all platforms. Various

aspects of CIW align with the mission and

goals of Hip Hop Democrat(HHD) as well as

Music Blogger’s Association of

America(MBAA); it only makes sense that we

would take this great opportunity to join forces.

Aligning the mission of CIW with our current

arts & cultural initiative Music Drives Chicago

will further impel the celebration and creation

of ideas as it relates to music, the industry,

and people/mediums that bring it to us.

Speakers secured already include Mayor

Michael Bloomberg, Mark Ecko, Mitch Lowe

(President of redbox), Joan Cusack, Dr. Sanjay

Gupta, Mayor Rahm Emanuel, Andrew

Mason(Groupon Founder) and more!

As a Community Partner of Chicago Ideas

Week, we have created experiences that

satisfy the key objectives for this city-wide

movement. Through the development of

affiliate events, customized CIW itinerary

promotion, and various marketing initiatives to connect CIW to the urban demographic, Music Bloggers

Association of America and Hip Hop Democrat have together created a bridge for the urban community to

play an role within this great week of innovation.


Affiliate Events

Chicago Recording Company Tour & the Magic of Making Hits

Venue:: Chicago Recording Company | 232 East Ohio St� | Chicago, IL 60611

Date:: October 12, 2011

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An idea’s shift from a thought to musical note, to a lyric and eventually to a complete arrangement of a song may

possibly be one of the most powerful ideas in the history of human civilization. Nothing captures the essence of the

“idea” like a great studio session. Music Drives Chicago is a social initiative celebrating and documenting the years

of rich history Chicago produces in the area of music. As a means to celebrate the

experience of creativity and collaboration, attendees will have the opportunity to

observe the happenings inside the studio when an artist, producer, and engineer collaborate

to create this fastest traveling form of art. Chicago Recording Company has served as

home to some of the most talented artists and still stands as the catalyst for some of the biggest ideas ever.


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Affiliate Events

Independent Artist Tool Box

Venue:: Complex 2010 | 210 S. Wabash Ave. | Chicago, IL


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Complex 2010 empowers artists to create and deliver according to their own standards. It is their mission to

ensure that music and urban artist meet predetermined goals through the use of highly knowledgeable music

engineers, producers, photographers, graphic

designers and marketers. Complex 2010 is the

toolbox to manufacture and disseminate projects for

the urban arts in Chicago.

Managed by Award winning and acclaimed producer

and engineer Cayex Illah accredited for working with

Twista, Do or Die, Bump J, Beanie Sigel, Syleena

Johnson, Terisa Griffin, Yung Berg, Bun B, and the

legendary Wu Tang Clan.

Chicago Ideas Week and Complex 2010 share the

goal of inspiring creativity. In the ever‐changing

marketplace, it’s not enough for urban artist to rely on the same sound that has made it the familiar sound across

the globe. Through fresh, genuine ideas, Complex 2010 hopes to foster change from power being held by

monolithic record labels and entertainment companies to shared governance with artist.

An indie artist no matter which genre celebrates the individual identity as an idea of self expression. The creativity

and struggle of independent artists are part of the experience, to successfully navigate the path of an indie artist

you need the right tools. The Indie artist tool box is a workshop highlighting the main essential elements to the

career of an independent artist which are Production/Recording, Marketing, Distribution. This Lab will give a small

group of individuals the true indie artist experience getting a behind the scenes look into Chicago’s own Complex

2010 also including a sit-in talk and Q&A session with industry insiders.


Image by Threadless.com User: ktai1984


Music DRIVES Chicago: Music and Media Round-table Discussion

Venue:: TBA | Chicago, IL

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In association with Chicago Ideas Week (CIW), the Music Blogger's Association of America (MBAA) through our

Music DRIVES Chicago initiative is proud to present a discussion that addresses the state of recorded music,

media outlets and urban communities throughout the City of Chicago. Featuring two panels of respected industry

leaders, the MBAA will host a conversation about the connection of traditional media and blogging within the

modern music industry; moreover, an additional discussion highlighting the effects of hip hop within urban

communities. The joint goal of CIW and the MBAA is to initiate an open dialogue on how to create positive and

lasting relationships between the music, media and communities supporting the cultural growth of Chicago.

Panel 1: Music, Bloggers, and Media

Music artists once sought a major recording deal along with radio air play as a means to break records. Home to

some of the industry’s most respected, established and growing music blogs in the nation, the music created in

Chicago no longer needs the machine push to reach other media and other blogs, nationally. This Round Table

discussion will generate innovative ideas of how Chicago’s new and old Media can bridge the gap to create a

platform to support is multilayered emerging music scene. With some of music’s heavy hitters joining the

conversation, Bloggers, Media and artists will walk an away with a clear understanding of the joint effort it will take

to continuously build Chicago’s musical influence. The Music Drives Chicago arts and cultural initiative will be

charged in developing Key Deliverables to sum up and put to actions the ideas and points generated in the

conversation.

Potential and confirmed panelist include::

Discussion #1

(Moderator) Alison Cuddy

Pitchfork Media Rep

John Williamson-Co-Founder/President –Music Dealers

Andrew Barber-Founder/Editor-in-Chief –FakeshoreDrive.com

Brian “Z” Zisook-VP/Editor in Chief –DJBooth.net

Kyra Kyles-Chicago Tribune/Red eye/WGN

Rashon Massey MBAA Co- Founder/VP The RFW


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Music DRIVES Chicago: Music and Media Round-table Discussion

Venue:: TBA | Chicago, IL

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Panel 2: Hip Hop and The Urban Community

Revered as the voice of subjective reason since its inception, Hip Hop has remained as the most influential medium

to the millennial generation. As a result of this, it is natural to parallel the ruthless music industry tone and

hardnosed behavior reflected in lyrics, to the increasing violent nature within the African-American community. Is

Hip Hop’s influence guiding the poor behavior scene within the Chicago Urban Community? This discuss will

acknowledge the problem and offer a solution. The idea of holding artists accountable is examined. Music Bloggers

Association of America via The Music Drives Chicago cultural and artistic community initiative serves as the

medium between Artists and the community. This group of change influencers unites to make changes.

Potential and confirmed panelist include::

Discussion #2

(Moderator) Alison Cuddy

GLC-G.O.O.D Music Recording Artist

Kevin Ross-Midwest Director of Marketing, Capitol Records

Common G.O.O.D Music Recording Artist/Actor

Trey da Choklit Joc Media Personality

Rhyme Fest

Gem Stones

Todd Walton MBAA Co-Founder/Hip Hop Democrat


Benefits of Media Partnership include, but are not limited to the following::

Impressions

Total impressions will reach well over 500,000 from various initiatives which include but are not limited to ::

Digital Advertising, Blog/Online Editorial Publishing, Coverage received from Media Campaign, Social Media/Marketing Outreach and

Email Marketing

Digital Advertising-Event Visual Displayed

Hip Hop Democrat (200x200)

MBAA (250x 250, 780x60)

The RFW (780x60)

Blog Posts

2-3 Examiner.com posts highlighting each event

Blog posts on HHD/MBAA website

Posts from additional online-based media partners

Media Coverage-Invited/pitched media will include

WGN, Rolling Out, Chicago Tribune, Redeye Chicago, Chicago Reader, N'Digo, Uptown Magazine, WBEZ- Chicago Public Media, WGCI, Go

Where Hip Hop, What’s in my Headphones, NBC, Chicago Sun-Times

Social Media Reach

Facebook- reach to over 15,000 friends

Twitter- reach to over 10,000 followers

Media Partners- Social Media campaign

Estimated reach of 100,000

Email Marketing

MBAA/HHD/RFW- 2,000 subscribers

The Black Mall/Mae and Case- email marketing partner- 5,000 subscribers

Additional Partnership Benefits

Moderator Jane Doe of WBEZ Public Radio [In the event moderator is talent from WBEZ]

3 tickets to The Music Bloggers Media and Industry Insiders Roundtable Discussion

Company name and logo prominently featured on all signage and media

Logo prominently on the MBAA and HHD web page with a link to your corporate site


http://examiner.com/

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THE HIP HOP DEMOCRATMBAAMUSIC BLOGGER’S ASSOCIATION OF AMERICA

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Physical address:230 4th AVE N. Suite 105

Nashville, TN 37219

Please email or fax to:[email protected]: 615.457.1310

Representative: Miji PearsePhone: 404.944.6439

By participating your company agrees to provide PSA (On-air Announcement), Assistance with Securing On-air Interview and Tie-ins with

related programming, Website Inclusion (MBAA/HHD Chicago Ideas Week Affiliate Events Listed on the events page of WBEZ Website), Online

streaming of Round-table Discussion, Assistance with securing talent to serve as Moderator for Round-table Discussion Panels. In return your

business will receive the Media Partner benefits specified in the detials stated above. Having carefully read the Media Partenrship Package, I

do herby agree to enter into a contract with Music Bloggers Association of America and Hip Hop Democrat, and will deliver this service per

specified in this Media Partner package.

CONTACT PERSON:

COMPANY NAME:

COMPANY ADDRESS:

BUSINESS PHONE:

EMAIL:

media partnership:

committment form


MBAA Media Partnership Opportunity

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