Soma365 + SBG Partnership Opportunity

www.soma365studio.com Soma 365 Studios

Acquire | Retain | Monetize

Direct to Consumer

Soma 365 Content Marketing


The Big Idea

Packaging Direct Response Offers with Soma 365 Content Marketing

Programs to Engage Local Consumers and Drive Them to a Digital POS

Screen Agnostic Strategy to Acquire, Retain and Monetize

• SBG Promotes Soma 365 Digital Platforms Across Network of 80+ Stations

• Call-To-Action Broadcast Media Drives User Acquisition on Digital Platforms

• Retain Active Users with Lifestyle-Based Content and Promotional Offers

• Aggregate Acquired Digital Users Into Localized User Segments

• Monetize Local User Segments via Direct Response with Soma’s Digital POS

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What Are We Talking About?

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Television Audience

Soma Digital Platforms

Lifestyle Engagement

Convert Users Into Buyers


Overall Model What’s Soma’s Solution?

Images Promo Offers Videos Articles

Visit Website

Download App

Television Call-to-Action

Soma 365 Lifestyle Vertical

Active Users

Brand/Product Marketing and Advertising Brand/Product Marketing and Advertising

e Commerce Platform

Smartphone Platform

Online Platform

Tablet Platform


TV Media and Promo

Marketing Ecosystem How Would It Work?

Soma 365 Lifestyle Verticals Health & Inspiration

Visit Website

Download App

Localized Point-Of-Sale Traffic

Delivers Offer Specific Engagement

Local Viewer Acquisition

Local User Segments

User Acquisition

Smartphones

Desktops/Laptops

Tablets

Offer Marketing and Advertising

Branded Players Landing Pages Facebook Programs

Content Marketing Program – Digital Activation

Soma 365 Digital POS

SBG Television Stations

Beauty & Fashion Travel & Luxury Entertainment Business & News Food & Spirits Kids & Parents

www.soma365studio.com Soma 365 Studios Soma 365 Studios

Sinclair Properties

Station Websites

Smartphone Apps

Tablet Apps

Facebook Profiles

Advertiser Properties

Brand Website

Brand Smartphone App

Brand Tablet App

Brand Facebook Profile

Ad Media

Ad Media

Sales + Distribution How Do We Work Together?

Content

Content

Smartphone Platform

Online Platform

Tablet Platform

Ad Media

Content

Content

Content Content

Branding Advertising Promotion

Brightcove CMS/CDN

Ad Serving Platform

Soma 365 Lifestyle Verticals

Soma Sales Sinclair Sales

Branded Video Players Landing Pages Facebook Programs

Content Marketing Program – Digital Activation


Soma 365 Package

Customizable Solutions For Acquisition, Retention and Monetization

What Are We Selling Brands?

• Multi Platform Lifestyle Property

• Lifestyle Vignette Series That Feature

Promotions and Special Offers

• Branded Video Player Environments

with Soma Content Bundles

• Social Interaction with Buddy Media

Activation Programs

• Direct Response Landing Pages That

Connect to POS


Lifestyle Vignette Series

A Year ‘Round Conversation with Consumers about Purchasing

Can You Explain “The Show?”

Soma 365 “Discover Life Everyday”

• Seasons, Holidays and Occasions are the primary

drivers for over 85% of all purchase decisions

• Twelve (12) monthly videos focus on products,

activities and lifestyle elements that contribute to

happiness, health and success

• Soma 365 targets consumers with a calendar

of aspirational and inspirational purchasing

opportunities that support wellness

• Vignettes are designed to target different

purchasing segments within both male and

female consumers


12 Month Calendar

Targets Buyers Around Seasonal Topics, Holidays and Special Occasions

When Are The Promotions?

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC


Vignette Integration

Target Viewers/Users with Thirty (30) Day Direct Response Offers/Promos

How Do Brands Deliver Offers?

Vignettes Include a 01:30 Sponsored Segment

• Sponsored segments are contextually integrated

into each vignette, providing organic placement

of Brand Partners and their products

• Segments will be designed to showcase a limited

time offer/promo, highlighting unique value or

utility that drives urgency and purchase intent

• Segment script and on-screen messaging will push

viewers to a direct response landing page

• Offer activation on Facebook will also be used to

increase engagement and drive POS conversions


Branded Player

Soma 365’s Branded Player enables Brand partners to Deliver Branded

Experiences and Sustained Engagement to Target Viewers

Interactive Branded Environment

• Player Screen

• Banner Ad

• Video Selection

• Link to Landing Pages

Customized Video Play Lists

• Brand Partner Original Content (e.g. Infomercial)

• Soma 365 Content Libraries

Lifestyle Content Pods

• Three (3) weekly videos + articles

• Three (3) month term

What Do Viewers See?


Lifestyle Content Pods

A Library of Aspirational and Vibrant Luxury Lifestyle Content that Delivers

Superior Style, Wellness and Entertainment Values to Brand Partners

Target Customers with “Pods” of Soma 365 Premium Lifestyle Content

• Available anywhere -- websites, mobile sites, smartphone apps and tablet apps

Acquire New Customers by Activating with “Content Pods” Curated

From Soma 365’s Key Lifestyle Verticals, including:

• Entertainment

• Beauty & Fashion

• Travel & Luxury

• Business & News

• Health & Inspiration

• Food & Spirits

• Kids & Parents

How Do Brands Expand Reach?

Soma 365 Lifestyle Vertical

Content Pod Inventory Bundle

Images

Videos

Articles

Sponsor Logo/Status

Pre-Roll/Single Card

Banner Ad


To Create a 1-on-1 Conversation with Target Customers, Brand Partner

Content Marketing Programs Include Custom Activation on Facebook

Brand Partner Facebook Programs will Integrate:

• Content and special offers that encourage viral sharing

• Fan Pages with Poll’s that encourage voting

• Enter to win contests that drive registration

Facebook Activation will Increase:

• Page Traffic

• Friends

• Likes

• Commenting

Social Engagement How Do Brands Interact?

Content + Social = Engaged Customers

If your not creating content regularly, your brand is not being heard.

Content Creates Conversation

Content is a social currency customers will seek out and spread for you.

Your Customers Value Content ! !


DR Landing Page

Brand Partners Monetize Audiences with a Direct Response Landing Page

Drive Traffic with Pre-Roll and Banner Ads around Soma 356 Content

Initiate purchase decisions with Special Offers and Promotions

How Do Brands Drive To POS?

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Convert Viewers to Customers

Soma365 + SBG Partnership Opportunity

Entertainment & Humor

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