SLC Partnership Opportunity

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By: Miguel Bonilla, Tyler Loucks, and Jacob Hanselman Partnership Opportunity for O verstock.com

description

Presentation for Overstock.com Sport Sponsorship Proposal with a Fictional Expansion Major League Lacrosse Franchise for Sport Sales and Sponsorship (May 2010)

Transcript of SLC Partnership Opportunity

Page 1: SLC Partnership Opportunity

By: Miguel Bonilla, Tyler Loucks, and Jacob Hanselman

Partnership Opportunity for

Overstock.com

Page 2: SLC Partnership Opportunity

Salt Lake City

Capital and Largest City in Utah

Founded in 1847

Salt Lake City Area: 1.13 Million People

Home to highest Growth Rate in United States

Average Age: 27.1

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Major League Lacrosse History

Founded: 1999

Started with Six Teams

Expanding to 8 Team in 2011

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May to August Each Team plays 8 Regular Season Games Three Major Events

Warrior Major League Challenge and College Draft (May) MLL All-Star Game (July) Major League Lacrosse Championship Weekend (August)

Major League Lacrosse Season

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New Balance -The New Balance MLL Championship Weekend is the culminating event of the Major League Lacrosse season. -As an anchor level corporate sponsor of Major League Lacrosse since 2003, New Balance is the “Official Footwear and Sideline Apparel of Major League Lacrosse.” 

Warrior - Warrior has been an Anchor Sponsor of MLL since Jake Steinfeld met Dave in 1999.

Bud Light - Anheuser-Busch has been an Anchor Sponsor of MLL since the league’s inception in 2001.

Major League Lacrosse League Sponsors

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Gatorade - Gatorade has been a sponsor of MLL since 2003. - In addition to being on the sidelines at all MLL games, Gatorade supports MLL teams’ tournaments, camps and clinics with product and hydration education for youth lacrosse players.

Cascade- Cascade has been the Official Helmet of MLL since the league’s Summer Showcase tour in 2000

Brine- Joined MLL as a partner in 2007. - All MLL players can use Brine heads and handles.

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First National Bank Omaha - MLL Visa cards, available from First National Bank of Omaha, enable fans to redeem points for authentic MLL gear including the Warrior Razer Pro, Cascade CPX, New Balance MLL Equipment Bag and a too good to be true trip for 4 to New Balance Championship Weekend! - Visa cards are available featuring all 8 teams and the MLL marks.

Great Atlantic Lacrosse Company - Great Atlantic has given away thousands of dollars in merchandise through the Eye of the Hurricane on-field promotion at MLL games.

Body By Jake - Body By Jake Global LLC, founded by MLL Founder Jake Steinfeld, has been instrumental in the development of some of the most successful fitness products ever sold.

Marquis Jet

EXACT Sports -Came on board in 2007 to conduct physical and mental evaluation of top collegiate prospects from across North America for the League-Run the EXACT Sports Combine at the Brine Major League Challenge and MLL Collegiate Draft.. The Combine is a series of speed, strength, and agility tests used by MLL team personnel in the player evaluation process. 

Major League Lacrosse League Sponsors

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Boston CannonsFounded: 20012009 Record: 6-62009 Attendance: 8,080Number of Non-MLL Sponsors: 25

Chesapeake BayhawksFounded: 20012009 Record: 5-72009 Attendance: 4,420Non-MLL Sponsors: 17

Chicago MachineFounded: 20062009 Record: 3-92009 Attendance: 2,569 (Will play 2010 games as a Travel Team)Non-MLL Sponsors: 12

Major League Lacrosse FranChises

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Columbus SailorsFounded: 2011 (Expansion Franchise)2009 Record: N/A2009 Attendance: N/ANon-MLL Sponsors: Coming Soon

Denver OutlawsFounded: 20062009 Record: 9-3 (League Runner-Up)2009 Attendance: 10,127Non-MLL Sponsors: 13

Long Island LizardsFounded: 20012009 Record: 6-62009 Attendance: 4,304Non-MLL Sponsors: 12

Toronto NationalsFounded: 20092009 Record: 7-5 (League Champion)2009 Attendance: 3,847Non-MLL Sponsors: 13

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ESPN2-Available to 220 million Americans (76 percent of population)-Has been the media home for MLL since 2003-Will air six MLL games in 2010-Under contract with MLL till 2016

ESPN3.com-Streams games live on internet-Available to 50 million homes-Streams all MLL games worldwide-All games are archived for one week

Salt Lake Tribune-Circulation of 128,186 per day and 149,320 on Sunday -Coverage of every Mountain Hawk game-Season-long advertisement package with 20-inch daily ad-Transferable rights on advertisements -Available online each day

Major League Lacrosse Media Exposure

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majorleaguelacrosse.com-Coverage of every Mountain Hawk game-Links to Official Team Webpage-Promotes Lacrosse to Eight Markets

mountainhawks.com-In-depth coverage of Mountain Hawks-Listing of Sponsors-Available advertisement space-Links to future Mountain Hawk Official Store-Links to Mountain Hawks Official Twitter, Facebook, Youtube, and Blog

Kall-700 AM-Official Home of Every Mountain Hawk Game (Home and Away)-Hour-long pre-game show-Half-hour post-game report-Online Listening Available

Major League Lacrosse Media Exposure

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Education: 86% are College Graduates 45% have a Household Income of $115,000 27% have a Household Income of $165,000 14% have a Household Income of $240,000

Purchasing Power: 84% Take Three or More Vacations Per Year 82% Own Their Residence 80% Own Two or More Vehicles 72% Own/Frequently Use a Computer

Major League Lacrosse Fan DemoGraphics

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MLL Other$0

$20,000

$40,000

$60,000

$80,000

$100,000

Mean Household Income

37%

49%

13%

Age

Under 1718-34Over 35 72%

28%

Gender

Male Female

Age and Gender

MLL Season Ticket Holders vs. Other Leagues

Major League Lacrosse Fan DemoGraphics

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MLL Other0.00%5.00%

10.00%15.00%20.00%25.00%30.00%35.00%40.00%45.00%

HHI >100K

MLL Other$0

$50,000 $100,000 $150,000 $200,000 $250,000 $300,000 $350,000 $400,000 $450,000 $500,000

Average Home Value

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When Purchasing a Brand: 83% Will Consider Brand They See for Next Purchase 66% Indicate MLL Sponsorship has Strong Influence on Brand Purchase

Consideration 

Brand Awareness: 88% Awareness Among Adults

▪ 41% Aided 96% Awareness Among Youth

▪ 38% Aided

Attitude Towards Sponsorship: 97% Say Sponsorship is a Good Way to Promote Product 97% Say Sponsorship Demonstrates Support of Lacrosse 83% Say Sponsorship Attracts Attention to Brand’s Products

Major League Lacrosse Fan PyschoGraphics

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Major League Lacrosse What The Fans Mean?

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Fastest Growing Sport in United States

Upscale Demographic with Sponsor Loyalty

Attendance Increase from 2,900 to 5,575 in 2009

Projected Growth makes a MLL Franchise a Great Place to Start a Partnership

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Who Are The Salt Lake City Mountain Hawks: 2011 Expansion Franchise Utah’s First Professional Lacrosse Franchise Western-Most Franchise in Major League Lacrosse

The Schedule

4 Home Games (Boston, Chicago, Columbus, and Denver)

2011 MLL All-Star Game and Bud Light Skills Competition

The Mountain HawksOverstock.com

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STADIUM

STADIUM FACTSOpening: May 2011

Capacity: 14,000Suites: 20

Municipally OwnedStadium Cost: $90 Million

·6 general public entrances·1 suite entrance·1 press entrance·15 concession locations·10 minutes from Downtown Salt Lake City·Three Minutes to Interstate 15·20 minutes from Salt Lake City International Airport

STADIUM FACTSOpening: May 2011

Capacity: 14,000Suites: 20

Municipally OwnedStadium Cost: $90 Million

·6 general public entrances·1 suite entrance·1 press entrance·15 concession locations·10 minutes from Downtown Salt Lake City·Three Minutes to Interstate 15·20 minutes from Salt Lake City International Airport

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Brand New

First Major League Lacrosse Franchise to be the Main Tenant to a Stadium in the United States

4 Mountain Hawk Games Per Year

Scenic View of Mountain Ranges

Ability to Bring in Multiple Events Each Year

Dish Network Stadium Benefits

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Features

·Teflon-coated fiberglass roof manufactured to withstand hurricane-force winds ·Iconic roof structures on the east and west sides of stadium to keep atmosphere in·41 feet down to the playing field from street level·3,891,243 cubic yards of dirt moved·25,000 cubic yards of concrete·5,350,000 pounds of structural steel·400 miles of coaxial cable·6,700 parking spaces with 15 minutes·World Class GTF Kentucky Bluegrass Field·4 fully equipped professional locker rooms·Largest video scoreboard and most LED boards for a stadium its size·Fully-integrated video & LED electronic video board system·Open north end concourse with full view of field·Full-service Stadium Club with 130 field view seats located nine rows up from west sideline

Features

·Teflon-coated fiberglass roof manufactured to withstand hurricane-force winds ·Iconic roof structures on the east and west sides of stadium to keep atmosphere in·41 feet down to the playing field from street level·3,891,243 cubic yards of dirt moved·25,000 cubic yards of concrete·5,350,000 pounds of structural steel·400 miles of coaxial cable·6,700 parking spaces with 15 minutes·World Class GTF Kentucky Bluegrass Field·4 fully equipped professional locker rooms·Largest video scoreboard and most LED boards for a stadium its size·Fully-integrated video & LED electronic video board system·Open north end concourse with full view of field·Full-service Stadium Club with 130 field view seats located nine rows up from west sideline

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Presenting Gold Title Sponsor

(1)5 Years: $5,300,0003 Years: $3,200,000

1 Year: $1,100,000

Royal Club Sponsor (4)

5 Years: $1,859,000

3 Years: 1,175,000

1 Year: $400,000

Red Club Sponsor (6)

3 Years: $595,000

1 Year: $100,000

Mountain Hawks Partnership Packages

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Trade/Value In-Kind Acceptance: All VIK must Double Capital Value Presenting Golf Title Sponsor

Accept VIK up to 1/4 of Full Capital Royal Club

Accept VIK up to 1/3 of Full Capital Red Club

Accept VIK for Full Capital Value (1 Year Partnership) Accept VIK up to 1/2 Capital Value (3 Year Partnership)

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Features-1,000 Tickets-Additional Suite-Ticket Branding with Promotion-Pre and Post-Game Events-Halftime Field IntegrationAvailability: 5 year Presenting Gold Sponsor

Features-Official Fan Section of Stadium-Official Fan Message Board from mountainhawks.com -Discounted Admission for Overstock Employees-Sampling, Showcasing, and Promotions at Section EntrancesAvailability: 5 year Presenting Gold Sponsor

Mountain Hawks PartnershipPresenting GOLd TITLE Sponsor

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Presenting Gold Title Sponsor

Package

·Official Retailer·Mountain Hawk Logo Rights·Right of First Refusal·5 VIP Event Tickets·Suite with 25 Passes (All Events)·100 Free Tickets ·150 Discounted Admissions·Client Entertainment·Venue Usage·Player Appearances·On-Site Sales Rights (Every Game)·On-Site Sampling (Every Game)·On-Site Promotions (Every Game)·Ability to Showcase Product (Every Game)·Hotel Accommodations·Post Game Party Admissions·Photo Opportunities·Access to Mailing/Attendee/Member Lists·Stadium Kiosk· Mountain Hawk Golf Outing Signage·Career Fair

Presenting Gold Title Sponsor

Package

·Official Retailer·Mountain Hawk Logo Rights·Right of First Refusal·5 VIP Event Tickets·Suite with 25 Passes (All Events)·100 Free Tickets ·150 Discounted Admissions·Client Entertainment·Venue Usage·Player Appearances·On-Site Sales Rights (Every Game)·On-Site Sampling (Every Game)·On-Site Promotions (Every Game)·Ability to Showcase Product (Every Game)·Hotel Accommodations·Post Game Party Admissions·Photo Opportunities·Access to Mailing/Attendee/Member Lists·Stadium Kiosk· Mountain Hawk Golf Outing Signage·Career Fair

ADDITIONAL BENEFITS

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Presenting Gold Title Sponsor

Package

·4 Sideline Panels·1 Scoreboard Panel·1 Banner·Locker Room Signage·Press Room Signage·Computer Signage·Water Bottle and Towel Branding·Cup Holders·Post Game Party Signage·Pre-Game Warm-ups·Vendor Apparel·Radio Spots 2-30 Second Pre-Game 5-30 Second In-Game 1- 30 Second Post-Game·Full Back Page of Media Guide·Full Back Page of Program·Weekly Newspaper Ad·Internet Ads·PA Announcements·Internet Promotions·Stadium On-Line Home Page·Stadium Favorites Page·Press Kits·Ring Tones & Wallpapers·Video Integration·Full Event Analysis

Presenting Gold Title Sponsor

Package

·4 Sideline Panels·1 Scoreboard Panel·1 Banner·Locker Room Signage·Press Room Signage·Computer Signage·Water Bottle and Towel Branding·Cup Holders·Post Game Party Signage·Pre-Game Warm-ups·Vendor Apparel·Radio Spots 2-30 Second Pre-Game 5-30 Second In-Game 1- 30 Second Post-Game·Full Back Page of Media Guide·Full Back Page of Program·Weekly Newspaper Ad·Internet Ads·PA Announcements·Internet Promotions·Stadium On-Line Home Page·Stadium Favorites Page·Press Kits·Ring Tones & Wallpapers·Video Integration·Full Event Analysis

Mountain Hawks PartnershipPresenting GOLd TITLE Sponsor

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Features-Official Online Store for Mountain Hawk-Mountain Hawk Rewards Program-First National Bank of Omaha IntegrationAvailability: 3 Year Presenting Gold Sponsor

ADDITIONAL BENEFITS

Features-Hour Long Pre-Game Show on Kall 700-AM-Two Built-In Pre-Game Advertisements-Mountain Hawk Pre-Game Warm-upsAvailability: Presenting Gold Sponsor

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Mountain Hawks Partnership Royal Club Sponsor

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ROYAL CLUB PACKAGE·Official Retailer (Except Final Year)·Mountain Hawk Logo Rights·Mountain Hawk Suite with 25 Passes ·25Free Tickets ·25 Discounted Admissions·Player Appearances·On-Site Sampling (2 Games)·Ability to Showcase Product (Every Game)·Hotel Accommodations (10)·Post Game Party Admissions·Photo Opportunities·Access to Mailing/Attendee/Member Lists·Mountain Hawk Golf Outing Signage·2 Sideline Panels·1 Scoreboard Panel·Locker Room Signage·Press Room Signage·Water Bottle and Towel Branding·Cup Holders·Post Game Party Signage·Vendor Apparel·Radio Spots 2-30 Second Pre-Game 3-30 Second In-Game 1- 30 Second Post-Game·Half Page of Media Guide·Half Page of Program·Monthly Newspaper Ad·Internet Ads·PA Announcements·Internet Promotions·Stadium Favorites Page·Press Kits·Ring Tones & Wallpapers·Video Integration·Event Analysis

ROYAL CLUB PACKAGE·Official Retailer (Except Final Year)·Mountain Hawk Logo Rights·Mountain Hawk Suite with 25 Passes ·25Free Tickets ·25 Discounted Admissions·Player Appearances·On-Site Sampling (2 Games)·Ability to Showcase Product (Every Game)·Hotel Accommodations (10)·Post Game Party Admissions·Photo Opportunities·Access to Mailing/Attendee/Member Lists·Mountain Hawk Golf Outing Signage·2 Sideline Panels·1 Scoreboard Panel·Locker Room Signage·Press Room Signage·Water Bottle and Towel Branding·Cup Holders·Post Game Party Signage·Vendor Apparel·Radio Spots 2-30 Second Pre-Game 3-30 Second In-Game 1- 30 Second Post-Game·Half Page of Media Guide·Half Page of Program·Monthly Newspaper Ad·Internet Ads·PA Announcements·Internet Promotions·Stadium Favorites Page·Press Kits·Ring Tones & Wallpapers·Video Integration·Event Analysis

Features-Free Shipping for Season Ticket Holders-Monthly Promotion-Free Ticket with $100 Purchase (Limit 4) Availability: 3 year Royal Club Sponsor

Overstock.com First National Bank of Omaha Card

Features-Offer Memorabilia to Card Holders Shopping at Overstock.com

-Mountain Hawk Discounts On-Line -Ticket, Concession, and Merchandise Offers in Stadium-Points for Section Upgrades on GamedayAvailability: Royal Club Sponsor

ADDITIONAL BENEFITS

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