Planning – PurposeLesson 5

Lesson Goals

Know the key requirements of the client brief

Understand the varying purposes of a commercial website

Be able to plan your business goals and objectives for the website

Assessment Criteria

The assessment criteria for this part of the unit is as follows:

LO2 – Plan the development of a multipage website

P2 Plan the development of a multi-page website:• Purpose• Target Audience• Content• Production Plan

M1 Detailed planning for the design and function of the website considering how information flows and pages link. Justify choices in relation to target audience appeal and usability. Relevant legal and ethical issues considered.

D1

Consider visitor needs and how they will navigate the website. The info provided on a budget, launch date and timescale is realistic. Some consideration to relevant revenue potential.

Client BriefThink about the key requirements of your chosen topic…

Client Brief

You have been asked to create a new multipage website using one of the following overall themes: New Film New Band New Game Live Event

You may select which of the four themes above you want to base your work around but must follow certain requirements.

Understand client requirementsDefine purpose of a new site

#purpose #goal#objective

Client Brief: Film

A new film is due to be launched later this year and the producers require a website to promote the film.

The website must include information that will encourage people to visit cinemas to watch the film when it is released and include downloadable teaser content.

The site must also include basic plot details, information on the characters and details on how to purchase any merchandise relating to the film.

Understand client requirementsDefine purpose of a new site

#purpose #goal#objective

Client Brief: Band

A new band is due to release their debut single next month and their management company require a promotional website.

The website must include information that will generate interest about their debut release, biography pages for band members and tour dates.

A section for merchandise must also appear on the website along with the opportunity for users to download sample tracks.

Understand client requirementsDefine purpose of a new site

#purpose #goal#objective

Client Brief: Game

A new video game from a team of indie designers is ready for release and the marketing team require a new website promoting the game.

The site must include details of the game genre, a plot summary and some basic information on the lead characters and gameplay.

The site should also include details of how to purchase merchandise and allow users to download some bonus material to generate interest.

Understand client requirementsDefine purpose of a new site

#purpose #goal#objective

Client Brief: Event

An events management company have asked you to create a new website advertising an event due to occur this Summer.

The site has to include information about tickets, merchandise and allow users to find out more details on the schedule of the event.

There must be an opportunity for site users to download information and the site should generate interest in the event.

Understand client requirementsDefine purpose of a new site

#purpose #goal#objective

What about the purpose?Think about the website research in previous lessons…

Purpose

A typical commercial website may have a variety of purposes:

Information

Promotion

Download

To give additional details about a product andprovide further information on how it works.

Often linked with a new music, movie or TV showrelease to promote launch dates and typical cost.

Providing a platform for the users to be able todownload things such as games or applications.

Understand client requirementsDefine purpose of a new site

E-Commerce To allow people easy access 24 hours a day to purchase products from various online outlets.

#purpose #goal#objective

Purpose

When thinking about the purpose of the website you want to create, ask yourself the following:

What will the point of the site be? How will your site achieve this? Why is this important?

What will the site offer users? How will your site do this? Why is this important?

Understand client requirementsDefine purpose of a new site

#purpose #goal#objective

It is important that you have a clear vision on the direction your website will take.

Goals & Objectives

When you are trying to establish the purpose of a website it is useful to be able to identify the goals and objectives for the site:

In basic terms, goals tell you what you want to do and objectives specify how you will actually get there.

Understand client requirementsDefine purpose of a new site

#purpose #goal#objective

Goals

Objectives

These establish where you intend to go with a product and when you will get there. The more carefully you define your goals the more likely you are to achieve what you want to accomplish first time round.

These are the steps that you will have to take in order to reach your goals. They specify what you must do and when you will actually do it.

Goals & Objectives

To set your goals you need to think about what you want to achieve and then explain the objectives you will need to complete to do this:

Understand client requirementsDefine purpose of a new site

Increase exposure for a live event to attract more visitors

Make use of social media links on site to increase exposure

Goal Objective

Improve merchandise sales relating to the product

Create a product section on the site updated frequently

Make users more informed about the product offered

Provide clear information on product with specific details

Site must be uncomplicated and easy for a novice user

Create a clear navigation structure for the website

Your Task

Explain the purpose of your website using the prompt questions: What will the point of the site be?

How will your site achieve this? Why is this important?

What will the site offer users? How will your site do this? Why is this important?

Describe your vision for the website by identifying the following: Business Goals Objectives

Understand client requirementsDefine purpose of a new site

#purpose #goal#objective