Target AudienceLesson 2

Drinks PromotionWho do you think this product is aimed at and why?

Lesson Goals

Understand importance of identifying target audience

Know how a target audience can be categorised

Be able to identify requirements of target audience

#target #audience#ethnicity #income

Who is a target audience?Let’s have some ideas...

Target Audience

Your target audience is the person or group of people that the final product will be aimed towards.

It is important to understand the target audience before you can plan a project for them.

Question: Why is it so important to understand our target audience?

Understand importance of audienceBe able to categorise the audience

#target #audience#ethnicity #income

What do you need to know?Think about your target audience…

Target Audience

You can categorise your audience in the following ways:

Understand importance of audienceBe able to categorise the audience

#target #audience#ethnicity #income

GenderAge Ethnicity

Income Location

Accessibility

Gender

Gender can be Male or Female and certain things may appeal to each.

Think of the following: What things do men like? What things do women like? What colours would each like? What style or things do they like?

Extension: What things do you think would appeal

equally to males and females?

Understand importance of audienceBe able to categorise the audience

#target #audience#ethnicity #income

Age

Age could be specific to a certain group or cover a range such as 11 to 16.

Think of the following: How would you plan for children? What will appeal to teenagers? How about adults? What about elderly people?

Extension: What things would appeal equally no

matter what age the audience are?

Understand importance of audienceBe able to categorise the audience

#target #audience#ethnicity #income

Ethnicity

This is the group that people may belong to because of their background ancestry or the culture they belong to.

Think of the following: How does ethnicity impact on planning? Can we target a particular ethnic group?

Extension What can we do to make sure we don’t

offend any particular group?

Understand importance of audienceBe able to categorise the audience

#target #audience#ethnicity #income

Income

How much money somebody has from their wages which they may be able to spend on things.

Think of the following: Which people have a high income? Which people have a low income?

Extension How does income affect someone's

ability to buy a product? How would this influence someone

planning a product?

Understand importance of audienceBe able to categorise the audience

#target #audience#ethnicity #income

Location

This refers to the place where somebody lives or spends most of their time.

Think of the following: What would people from towns like? How about people from the country? What do people who live in a city like?

Extension Is there a difference between the things

people like in the North and South?

Understand importance of audienceBe able to categorise the audience

#target #audience#ethnicity #income

Accessibility

This category is about making sure a product is planned to be available to as many people as possible.

Think of the following: What kind of disabilities may people have? How would these disabilities affect them?

Extension How can you ensure something you plan is

accessible by all people?

Understand importance of audienceBe able to categorise the audience

#target #audience#ethnicity #income

Your Task

Explain who a target audience is when planning a product.

List the following categories and explain each in detail: Gender Age Ethnicity Income Location Accessibility

Understand importance of audienceBe able to categorise the audience

#target #audience#ethnicity #income

Key Words

Target Audience

Ethnicity

Income

The person or group of people you are designing a product for.

A group a person may belong to due to their background ancestry.

Money someone will get regularly through their wages or other ways.