Planning – Target AudienceLesson 8

Lesson Goals

Know how audience can impact on a project

Understand considerations made when analysing data

Be able to analyse audience and draw suitable conclusions

Assessment Criteria

The assessment criteria for this part of the unit is as follows:

LO2 – Plan the development of a multipage website

P2 Plan the development of a multi-page website:• Purpose• Target Audience• Content• Production Plan

M1 Detailed planning for the design and function of the website considering how information flows and pages link. Justify choices in relation to target audience appeal and usability. Relevant legal and ethical issues considered.

D1

Consider visitor needs and how they will navigate the website. The info provided on a budget, launch date and timescale is realistic. Some consideration to relevant revenue potential.

Target Audience

Your target audience is the person or group of people that the final website will be aimed towards.

The audience for this project is young people, male and female, aged between 18 and 25 years old.

The audience can be categorised using the following key areas: Age Gender Spending Power Interests / Hobbies

Understand the target audienceAnalyse the survey results

#target #audience#survey #result

Audience AnalysisMake some conclusions from the survey results displayed…

Result AnalysisHow would a result like this impact on your website plans?

#target #audience#survey #result

Result AnalysisHow would a result like this impact on your website plans?

#target #audience#survey #result

Result AnalysisHow would a result like this impact on your website plans?

#target #audience#survey #result

Result Analysis

When analysing the result of your survey you must consider the following:

Bias

Quantity

Quality

Trust

Is the data skewed towards one group?

Is the size of your sample big enough?

Has your survey been taken seriously?

Can the source of your survey data be trusted?

Understand the target audienceAnalyse the survey results

#target #audience#survey #result

Your Task

Analyse your target audience survey by explaining the following for each individual question asked: What does this result show? How does this impact on your site?

Describe any considerations made when analysing your survey results and draw suitable conclusions: Bias Quality Quantity Trust

Understand the target audienceAnalyse the survey results

#target #audience#survey #result