LinkedIn Workshop on Digital Talents 2017
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Transcript of LinkedIn Workshop on Digital Talents 2017
Workshop Digital Talents Milan - 22 february 2017
Digital Talents Workshop
Agenda
14.30–15.10-Linkedinintro&DigitalTalentPool15.10–15.40-CustomerTestimonial:IntesaSanpaolo15.40–16.40-GroupWorkSession16.40–17.30-BestpracticeSharing17.30–18.30-Aperitivoincucina
In the next 35 minutes we will cover
Digital Transformation
Digital Skills Talent Pool on Linkedin
Candidate Experience
Some winning Strategies
Digital Transformation
«the realignment of investment in, technology, business models, and processes to drive new value for customers and employees and more effectively
compete in an ever-changing digital economy.»
Digital Transformation
2016 State of Digital Transformation
1. Customer Experience remains the top driver of digital transformation
2. Leaders struggle to understand new connected customer behaviors
3. The top three digital transformation initiatives at organizations today are:Accelerating innovation Modernized IT infrastructure with increased agility, flexibility, management, and security Improving operational agility to more rapidly adapt to change
4. Digital transformation is largely led by the CMO and CEO5. There is ROI in digital transformation
Companies that understand their talent needs and know how to meet them have a competitive edge
Talent is key to succed in Digital
• 3-10 times more productivetop engineering talent can be from three to ten times more productive than average engineers
• 20-30% faster transformationacquiring top talent can yield double-digit investment savings by accelerating the transformation process by even 20 to 30 percent
• demand 4 times supplydemand for talent to deliver on new capabilities to significantly outstrip supply for agile skills, demand could be four times supply
*Article September 2016 - The new tech talent you need to succeed in digital - By Satty Bhens, Ling Lau, and Hugo Sarrazin
Digital Skills Talent Pool in Italy
"Code Debugging" OR “.NET” OR "Microsoft Application Development" OR “Algorithm” OR "Application Packaging" OR "Architecture and Development
Framework" OR “Multimedia” OR "Java Development" OR "Games developer" OR "Software Engineering Management" OR "Business Intelligence" OR "C/C++" OR
"Cloud and Distributed Computing" OR “Network” OR "Data Engineering" OR "Data Warehousing" OR "Data Presentation" OR "Database Management and Software"
OR "Embedded System" OR “GIS” OR “Graphics” OR "IBM Systems" OR "IT Infrastructure and System Management" OR "Mac, Linux, and Unix Systems" OR
"Machine Learning" OR "Middleware and Integration Software" OR "Mobile Development" OR "Programming Languages" OR "Software Development" OR
"Perl/Python/Ruby" OR "Salesforce.com Development" OR "SAP ERP Systems" OR "Scripting Languages" OR "Software Modeling" OR "Process Design" OR
"Storage System and Management" OR "User Interface" OR "Virtualization" OR "Web Programming"
We found over 300K members in Italy with Digital skills listed in their LinkedIn profiles
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We can help assess supply and demand for talent across cities
Varese, IT
Padova, IT
HIGH DEMANDSATURATED MARKETS
SMALL MARKETS HIDDEN GEMS
15
Breakdown of these 300K LinkedIn members Top Job Titles Seniority Distribution
16
Where are those members currently workingTop 20 Employers
Only 12% of Digital Talents work in these
companies
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What is the educational background of these professionals
Top Schools Top Fields of Study
They live in communities and speak their own language…
Stackoverflow Github Bitbucket Slack appDomestikaMeetupLinkedIn Groups
These professionals love their job and can spend hours working on their own projects
Have their Thought Leaders and Gurus
ThisTalentPoolIsdifferentRelationshipwiththeirco-workers,prideforthecompanyandTeam
spiritarekey
LivesinMilan
FrontendDeveloper HeavymobileandiPaduser
GiovanniRossi
LinkedInconnections
MemberofgroupsaboutUserExperience
SharesupdatesdailyonLinkedInontechnology
Member Persona
CustomerandCandidateexperience
The Evolution of the Digital Experience
Customer Experience
2006
“By 2017, 89% of marketers expect customer experience to be their primary differentiator.”(Gartner – Gartner for Marketers research)
2016
Power has shifted from companies to candidate
Candidate Experience on LinkedIn
Candidate Experience
(different experience for
each target)
Awareness(company info,
EVP)
Consideration(relevant content)
Desire(relevant jobs
available)
Action(smooth
application)
Top recommendations for an engaging Content Strategy for Digital Talent
Candidate first!
• Don’t “post and pray”It’s not just about jobs, it’s about creating the right framework
• It’s about engagement, not the number of followers“A high number of followers without the engagement is like opening your favorite bag of chips and realizing that it's half filled with hot air.”
• Stand out Creating a targeted content strategy that is relevant to your key audience —making it something they want to click on.
• Measure brand success more easily Looking at individual target candidates makes it easier to see a direct correlation between a stronger candidate pipeline and branding efforts.
ExecuteaDigitalTalentAcquisitionStrategy
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CreateadedicateExperience
Spotify differentiated content for Tech talent
Uber differentiated content for each target
TARGET: Engineers – TOPIC: thought leadership
TARGET: students – TOPIC: recruitment (new market/opening)
TARGET: graphic designers – TOPIC: recruitment (job)
LetcandidatesfallinlovewithyourVision
LetthemknowwhatislikeWorking@yourcompanydirectlyfromthevoiceofyouremployees
Spotify HR blog
Uber dedicated sites
2.Cuentaunahistoriaauténtica
Show your thought leaders
Share picture from your employees
Long form post from your employees
Tell an authentic story @LinkedIn
Makeiteasyforthemtoapply
Hiring through content
Candidates stay on LinkedIn
100% mobile Friendly
Higly customizable
Exceptional Candidate Experience
Key takeaways
• The War for Digital Talents is On
• Identify your Digital persona in an innovative way
• Think about your Candidate Experience and application process
• Relevance is key for gaining competitive advantage
• Content is king to create a meaningful relationship with Digital Talents