LinkedIn – Building Your Professional Profile

Henri AnnilaStudent Coordinatorhenri.annila@ykl.fi

050 343 8980www.linkedin.com/in/annila

Core idea of your LinkedIn-profile

The main tasks for your profile:– Marketing yourself and your skills– Building, maintaining and utilizing your networks– Making your strengths visible

Profile must be targeted to the sector or goal you are heading forThree different aspects in your profile

1. Who are you? (personality)2. Where are you coming from? (skills)3. Where are you going to go? (motivation)

In the background are your vision of your strengths, goals and opportunities aka self-knowledgeYour person in everyday life vs. your person in working life

Why you should be in LinkedIn?

Because there are already:– Headhunters– HR-people– Jobs (open and hidden ones)– Employers– Discussions and new ideas– Your colleagues (old, present and future)– Information about your field of interest and possibilities!

You can show your personality, skills and goals wider in LinkedIn than just in your CV and applicationIf you are on LinkedIn, your new boss can find you

Help to get started from Linkedin-guide (in Finnish) or

from Google!

Few words about the behavior on LinkedIn and good to know -thingsYou can ask a person to be your contact when you have met her/him

Exception LION-members (Linked In Open Network)

You can follow and discuss with all interesting people in LinkedIn!

If you visit someone’s profile, she/he will get infomartion about the visitUnless you dismiss this feature

Your person in everyday life vs. your person in working life

Let’s begin:Settings

Let’s begin: Settings

Let’s begin: Settings

LinkedIn-address (URL) – customize!

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First impression:Pictures and title

Pictures: you and the background

Title: 120 characters, your story in a nutshellYour status at the moment ORDifferent things: role x I character y I skill zFor ex. x-area student specializing in zRemember the key words!

Core content:The most important

pieces of your profile

1. Who are you? (personality)2. Where are you coming from? (skills)3. Where are you going to go? (motivation)

Content pieces can be:Contact information (!), links to your webpage, projects, some-channels eg. Key words

Two readers: people and search engineWhichs words are the people you follow/admire using?

Portfolio: links to other material and thing you have done and are doing(eg. Publications, webpages, presentations, blogs etc.)

Core content: Summary

Core content: ExperienceYour position at the momentDifferent roles, technologies, skills, methods, programs, reports etc.Remember the KEYWORDS! Links to you project pages, presentations eg.Recommendations

Open up what you have done and achieved:– Major and minors– Thesis/Dissertation– Big entities– Co-operation with companies– Credits, awards and prizes.

Projects and links

Core content: Education

Other content

Other content: Recommendation

Other content: Skills• The things you’re good at• Wide list of skills related to: your field of studies,

common skills in working life and personal skills

• You can change the order of the skills• Endorsements = “yes, this guy really knows

something about this thing”

• In public profile mode or in someone’s profile: ”learn more about this skill” eg. How many LinkedIn-users have this skill, where they are working, what other skills they have, their posts in LinkedIN, in which groups they are

For example: ”Environmental awareness”https://www.linkedin.com/topic/environmental-awareness?trk=mprofile_topic

Bonus! Mark the other

people who have worked in the

project or publication with

you!

Other content:Projects and Publications

Interests: ProfessionalPersonal

LanguagesCoursesOrganizationsRecommendations CertificationsPublications

Other content

LinkedIn: Perfect tool for data mining

1st level connections are the linkd to the 2nd and 3rd level connection The amount and quality of the information

Customize your Connection-message!Stalk and learn

google site:linkedin.com firstname lastnameCheck you connection to new connections – watch out

the fake profiles Join to interesting groups and be active in them

Like, comment and shareFollow interesting people and organizations, even if you don’t know them

A gold mine: your networks!

Corporation pages – Follow the interesting ones

Jobs on LinkedIn

Applying for a job through LinkedIn

”Silent” job hunt in LinkedIn

Askel kerrallaan –ohjeet tähän.

Step by step instruction to private job hunting are here (in

Finnish) and here (in English)

Data mining in LinkedIn

Data mining in LinkedIn

Data mining in LinkedIn

1. Keywords – the reader can be a human or a search engine2. Make yourself visible3. Tell where you are going and what inspires you4. Use data mining to help you to plan your future

Take at least these things with you!

Henri AnnilaStudent CoordinatorHenri.annila@ykl.fi

050 343 8980www.linkedin.com/in/annila

Loimu ryMikonkatu 8 A, 8. krs00100 Helsinkiloimu.fi