LinkedIn - SMX Social Media 2007
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Transcript of LinkedIn - SMX Social Media 2007
VISIT US AT: WWW.NONLINEAR.CA
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Marketing on LinkedInSMX Social, New YorkOctober 17th, 2007
Helen M. OverlandDirector, Search Engine Marketing
Wednesday, October 17th, 2007
VISIT US AT: WWW.NONLINEAR.CA
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Wednesday, October 17th, 2007
VISIT US AT: WWW.NONLINEAR.CA
agenda for today’s discussion
» Part 1: An Introduction to NLC
» Part 2: An Overview of LinkedIn
» Part 3: Marketing Strategies on LinkedIn
» Part 4: Case Study
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Wednesday, October 17th, 2007
VISIT US AT: WWW.NONLINEAR.CA
about non-linear creations
» Founded in 1995
» NLC is an e-business integrator that consistently delivers
mission critical, technically challenging projects under tight
timelines.
» More than 750 completed projects
» Offices in Toronto and Ottawa
» 50+ full-time specialists
» Privately held company, profitable & stable
• CMS practice area established in 2000
• Enterprise Search practice area established 2002
• SEM practice area established 2004
• Microsoft Solutions Group established 2006
TECHNOLOGY PARTNERS
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OTTAWA: 613.241.2067 TORONTO: 416.203.2997
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Wednesday, October 17th, 2007
VISIT US AT: WWW.NONLINEAR.CA
a sample of our clients
RETAIL MEDIA NGO’S LEGALTECHNOLOGY
FINANCIAL
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OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Wednesday, October 17th, 2007
VISIT US AT: WWW.NONLINEAR.CA
An Overview of LinkedIn
What is LinkedIn?
» A professional social networking site
» Connect with acquaintances and business colleagues
» View connections to 3 degrees
» Reach ~15 million professionals
» Average Income of LinkedIn users is $140k
?
“Every 25 days, another 1 million people join LinkedIn” – New York Times Blog
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OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Wednesday, October 17th, 2007
VISIT US AT: WWW.NONLINEAR.CA
An Overview of LinkedIn
Your Network: “Quality” or “Quantity”?
» Volume of
Contacts?
or…
» Trusted
Contacts?
» Maybe…
Both!
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OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Wednesday, October 17th, 2007
VISIT US AT: WWW.NONLINEAR.CA
An Overview of LinkedIn
» Increase Visibility & Branding
» Generate Direct Sales
» Generate Traffic & Support
SEO
What You Can Do with LinkedIn
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OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Wednesday, October 17th, 2007
VISIT US AT: WWW.NONLINEAR.CA
Marketing on LinkedIn
Goal #1: Increase the Visibility of Your Brand
Strategies:
» Display your expertise in “Answers”
» Announce your new website or service
» Drive readers to your blog posts
» Get your service recommended
» Get Noticed
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Wednesday, October 17th, 2007
VISIT US AT: WWW.NONLINEAR.CA
Marketing on LinkedIn
Goal #1: Increase the Visibility of Your Brand
Example:
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OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Wednesday, October 17th, 2007
VISIT US AT: WWW.NONLINEAR.CA
Marketing on LinkedIn
» Research potential clients and partners
» Respond to service requests in “Answers”
» Get your service recommended
Goal #2: Direct Sales
Strategies:
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OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Wednesday, October 17th, 2007
VISIT US AT: WWW.NONLINEAR.CA
Marketing on LinkedIn
» Answers pages are indexed – drive traffic with relevant
links
» Use LinkedIn “vanity URL” to add keywords to profile
URL
» Have employees link back to your website
Goal #3: Generate Traffic & Support SEO
Strategies:
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OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Wednesday, October 17th, 2007
VISIT US AT: WWW.NONLINEAR.CA
Marketing on LinkedIn
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OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Wednesday, October 17th, 2007
VISIT US AT: WWW.NONLINEAR.CA
Case Studies
Case Study #1: “Organic”
MarketingDuring the period of April 1 - June 5th,
2007
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Wednesday, October 17th, 2007
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Key Takeaway
Key Takeaway
» Reach the “right” people
» Take WOM to the next
level
» It’s Free
» The potential is limitless
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OTTAWA: 613.241.2067 TORONTO: 416.203.2997
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA
Questions & Contacts
That’s It!
» Helen M. Overland – Director, Search Engine [email protected] x242
» NLC Internet Marketing Blog : www.nlcblog.ca
Wednesday, October 17th, 2007
VISIT US AT: WWW.NONLINEAR.CA