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Marketing on LinkedInSMX Social, New YorkOctober 17th, 2007

Helen M. OverlandDirector, Search Engine Marketing

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agenda for today’s discussion

» Part 1: An Introduction to NLC

» Part 2: An Overview of LinkedIn

» Part 3: Marketing Strategies on LinkedIn

» Part 4: Case Study

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about non-linear creations

» Founded in 1995

» NLC is an e-business integrator that consistently delivers

mission critical, technically challenging projects under tight

timelines.

» More than 750 completed projects

» Offices in Toronto and Ottawa

» 50+ full-time specialists

» Privately held company, profitable & stable

• CMS practice area established in 2000

• Enterprise Search practice area established 2002

• SEM practice area established 2004

• Microsoft Solutions Group established 2006

TECHNOLOGY PARTNERS

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a sample of our clients

RETAIL MEDIA NGO’S LEGALTECHNOLOGY

FINANCIAL

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An Overview of LinkedIn

What is LinkedIn?

» A professional social networking site

» Connect with acquaintances and business colleagues

» View connections to 3 degrees

» Reach ~15 million professionals

» Average Income of LinkedIn users is $140k

?

“Every 25 days, another 1 million people join LinkedIn” – New York Times Blog

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An Overview of LinkedIn

Your Network: “Quality” or “Quantity”?

» Volume of

Contacts?

or…

» Trusted

Contacts?

» Maybe…

Both!

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An Overview of LinkedIn

» Increase Visibility & Branding

» Generate Direct Sales

» Generate Traffic & Support

SEO

What You Can Do with LinkedIn

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Marketing on LinkedIn

Goal #1: Increase the Visibility of Your Brand

Strategies:

» Display your expertise in “Answers”

» Announce your new website or service

» Drive readers to your blog posts

» Get your service recommended

» Get Noticed

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Marketing on LinkedIn

Goal #1: Increase the Visibility of Your Brand

Example:

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Marketing on LinkedIn

» Research potential clients and partners

» Respond to service requests in “Answers”

» Get your service recommended

Goal #2: Direct Sales

Strategies:

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Marketing on LinkedIn

» Answers pages are indexed – drive traffic with relevant

links

» Use LinkedIn “vanity URL” to add keywords to profile

URL

» Have employees link back to your website

Goal #3: Generate Traffic & Support SEO

Strategies:

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Marketing on LinkedIn

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Case Studies

Case Study #1: “Organic”

MarketingDuring the period of April 1 - June 5th,

2007

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Key Takeaway

Key Takeaway

» Reach the “right” people

» Take WOM to the next

level

» It’s Free

» The potential is limitless

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Questions & Contacts

That’s It!

» Helen M. Overland – Director, Search Engine Marketinghelen@nonlinear.ca416-203-2997 x242

» NLC Internet Marketing Blog : www.nlcblog.ca

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