Bryan BurdickHead Global B2B

LinkedIn

LinkedIn Lead Accelerator

& Network Display

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The most effective platform for marketers to reach

audiences, engage prospects and nurture customers.

Accelerate sales

by reaching the

right people with

helpful content

throughout the

buying process

LinkedIn Network Display

Reach professionals across the web with scale and frequency

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LinkedIn Network Display

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Target your audiences with precision using accurate,

up-to-date data in the LinkedIn professional profile

Company size

Industry

Seniority

Job Function and Occupation

Geo-location

Company Name (North America only)

Targeting facets

How does LinkedIn Network Display compare with Onsite

Display? Browse our guide:

https://lnkd.in/d_-Pk2v

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Engage audiences on leading publisher sites,

including top globally-ranked Comscore domains

LinkedIn Publisher Network

and Exchanges

LinkedIn properties

With this simple tag, you can unlock insights about your website audiences and measure

the full-funnel impact of your marketing efforts with Network Display. Ready to add the tag?

Contact your LinkedIn representative.

Ready to get started with Full-Funnel Analytics?Place the LinkedIn Insight Tag on your website pages with just a few

lines of code

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Measure campaign impact with Full-Funnel Analytics

With LinkedIn’s proprietary analytics platform, you can track audience segments reached, new site

visitors that your campaign generated, how engaged these visitors are on your site, and much more.

How can LinkedIn’s

analytics help you achieve

your marketing objectives?

Learn more:

https://lnkd.in/dS7yrig

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“With LinkedIn Network Display, we’ve become a

leading brand in our space, and LinkedIn has been a

key contributor to our success—getting MyCase

visibility with the right people at the right time.”

Results

Increased brand awareness and targeted traffic by targeting professionals

across the Web using LinkedIn data and the Insight Tag pixel

More than 2,000 new targeted website visitors in 3 months – a 5x

increase in daily visits from members in legal job functions

See full case study here: https://lnkd.in/dWXvjSw

Sarah BottorffDirector of Marketing, MyCase

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“The ability of LinkedIn Network Display to help us

reach such a large number of decision makers has

allowed it to outperform others in the B2B space.”

Results

Used LinkedIn profile data to target decision-makers in the energy, utilities

and waste, government, and education industries, using display media

placed across the Web on premium publisher sites

75% lift in brand recall – translating to 157,918 more unique users being

aware of the NRG Solar brand

Thousands of clicks, visits, and page views on the corporate website

See full case study here: https://lnkd.in/dkrZMTJ

Steve GervacioAssociate Media Director, Grey

LinkedIn Lead Accelerator

Nurturing is the key to B2B marketing success

of the buying process is

over before customers

reach out directly.

Source: Forrester, “Buyer Behavior Helps B2B Marketers

Guide the Buyer’s Journey,” October 2012

Nurturing is the key to B2B marketing success

pieces of content

are consumed before

a purchasing decision

is made.

Source: Zero Moment of Truth Study, Google

Nurturing is the key to B2B marketing success

higher value

purchases from

nurtured leads

Source: Lead Nurturing: The Secret to

Successful Lead Generation,

Aberdeen Group

The challenge:

Fill out a form*

Open emails**

Opportunities captured

*B2B campaign form conversion rates range from 1-5%, Sirius Decisions Benchmark Survey. **Ayaz Nanji, “Email Open and Click-Through Rates: Benchmarks by Vertical,” MarketingProfs, May 13, 2013

LinkedIn Lead AcceleratorMarketing automation for display and social advertising

Identify the onsite behaviors that

indicate high engagement or

specific interests

Define the most desirable

business demographic segmentsUnderstand the audiences that

have already taken specific

actions on your site or converted

Identify and target your highest-value audience segmentsStep 1

Synchronize your Lead Accelerator

programs with your Eloqua email

nurture programs

Actively and intelligently engage

prospects with online display ad as

well as Facebook and LinkedIn for

social and mobile

Deliver the right message to the

right person at the right time

Deliver sequenced messaging across display and social ads that

are targeted by audience segment and stage in the funnelStep 2

Increase conversion rates with AutofillStep 3

Improve quantity and quality of

leads through access to LinkedIn’s

professional data

Instantly populate lead forms with

accurate, LinkedIn profile data Make it easy to fill out forms on

mobile with a single click

Optimize ad creative and nurture stream design through detailed

insights and platform-supported A/B testingStep 4

Turn messages on and off or swap

out creative based on real-time

performance

Gain insights at every step of the

nurturing process to assess impact

and engagement

Optimize targeting and nurture

streams based on interaction,

engagement and other metrics

Track metrics including lift in visits,

engagement, conversions by

nurture path, and more

Get clear insight into nurturing

effort results via out-of-the-box, full-

funnel reporting

Use these results to inform how

you build out new target segments

and nurture streams

Measure program impact at every stage of the buying process

through built-in reporting and analyticsStep 5

Deliver more high-quality leads to your sales teams by engaging prospects anywhere online with relevant ads and content

LinkedIn Lead Accelerator

EngageEngage the 80% of known prospects who don’t open your emails.

EvaluateEvaluate the impact of your nurture programs.

ConvertConvert more of the 95% of anonymous web visitors who don’t provide an email address.

“Multi-channel nurturing makes sense—the

sequencing and personalization of ads aligns

well with the B2B sales cycle.”

Micah Beals

Director, Digital Marketing, Workfront

Results:

• Nurtured IT professionals, marketers, and other enterprise decision

makers with display and social ads

• Generated 640+ leads in just three months

• Achieved a cost per lead well below target

MyCorporation reached SMB pros and nurtured them

into paying customers with LinkedIn Lead Accelerator.

• Drove more than 4,400 new website visits from SMB pros

• Generated 178+ new paying customers

• Achieved 220%+ ROI

Results:

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