LinkedIn for B2B Sales Enablement
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Transcript of LinkedIn for B2B Sales Enablement
LinkedIn for Sales Enablement
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LinkedIn Stats
• 55 Million members in over 200 countries
• A new member joins LinkedIn every second
• Half of LinkedIn members are outside of the U.S.
• Executives from all Fortune 500 companies are LinkedIn members
LinkedIn Settings: A Ton of Options
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1. Login to LinkedIn2. Hit “Settings” on top right corner
LinkedIn Settings: Can You Be Found Easily?
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What do people find if they only remember your name?
LinkedIn Settings: Make It Easy To Connect
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Don’t make it hard for people to connect with you
LinkedIn Profile: Be Consistent
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1. Login to LinkedIn2. Hit “Profile”3. Go to “Summary”4. Click “Edit”5. Make the first paragraph of your profile
summary about BreakingPoint and what we offer*
*Subject to change when messaging is complete
LinkedIn Profile: Top Level
• Add the company name to your title
• Include a photo
• Use your status updates
• List BreakingPoint Sites
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LinkedIn Apps: Be a Resource, Not a Resume
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1.Login to LinkedIn2.Hit “Profile”3.Underneath “Summary”4.Click “Add Application”
LinkedIn Apps: SlideShare
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Create your own account at SlideShare.com or simply tie your LinkedIn account to BreakingPoint.
The latest presentations
The latest documents
LinkedIn Apps: Events
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• List BreakingPoint Events• List Industry Events• Find Industry Events
Go where your prospects are going
LinkedIn Apps: BlogLink
• Import BreakingPoint blog or any other RSS Feed:– www.breakingpoint.com/com
munity/rss– www.breakingpointsystems.co
m/news/press-releases/RSS– www.twitter.com/statuses/
user_timeline/14399906.rss
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LinkedIn Prospecting: Find Groups
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LinkedIn Prospecting: Find People
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LinkedIn Prospecting: Engagement Guidelines
• Be a resource.• Don’t interrupt.• Connect after meeting:
– Events– Meetings– Email Conversations
• Be current• Update LinkedIn “like” services you use
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